Maximizing Member Engagement     through Technology         a presentation by Kevin Riley          to World Congress Webin...
Learning objectives This webinar will cover a variety of efforts to connect with consumers in the marketplace. Using retai...
Who am I? Principal at Kevin Riley & Associates | Health Model Innovation • former chief innovation officer of Florida Blu...
What is retail health? “Retail health is where consumers find quality care in a variety of convenient forms and at competi...
With so many choices …
What could be the problem?               It is for me?      What do other people think?      Which expert is right?       ...
Too much of a good thing         ~13,500 heart rate monitor entries on amazon                                             ...
What is retail health, again?          Retail health should serve as a means to                   EDUCATE                 ...
A better educator               VS.
A better navigator                     VS.
A better planner                   VS.
A better motivator                     VS.
Be about the outcome, not the problem  A Shovel                                 A Hole                             A Fruit...
Customers want what they want …                                      Focus on your MVP                                    ...
Facebook started as an App, and so should you!                                           Start with your App then A platfo...
Kevin Riley & Associates | Health Model Innovationkevin@healthmodelinnovation.comwww.healthmodelinnovation.comQuestions?
Upcoming SlideShare
Loading in …5
×

2012-12 Maximizing Member Engagement through Technology

472 views

Published on

This presentation looks at the four key components of retail health and how healthcare companies should use them to design their consumer products following strict adherence to the concept of minimum viable product.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
472
On SlideShare
0
From Embeds
0
Number of Embeds
123
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2012-12 Maximizing Member Engagement through Technology

  1. 1. Maximizing Member Engagement through Technology a presentation by Kevin Riley to World Congress Webinar December 19, 2012 2:00 PM - 3:15 PM ET
  2. 2. Learning objectives This webinar will cover a variety of efforts to connect with consumers in the marketplace. Using retail centers, mobile technology and direct consumer marketing, learn how to help members and non-members alike accomplish their health and wellness needs. During this webinar you will explore how a leading health plan developed these best practices and learn: • Optimize member engagement through technology. • Maximize the potential of retail health. • Increase member engagement through consumer marketing
  3. 3. Who am I? Principal at Kevin Riley & Associates | Health Model Innovation • former chief innovation officer of Florida Blue (Blue Cross Blue Shield of Florida) and founder and former president/CEO of GuideWell • entrepreneur, health care executive, business model innovator, and pursuer of experiences that drive behavior, and ultimately action Kevin started Kevin Riley & Associates | Health Model Innovation consultancy in 2006 to help companies with the convergence of health care and the consumer. He founded and was CEO of a national health care retail company, played leadership roles for several national retail health start-ups, and served as the first Chief Innovation Officer of a major insurance plan. Kevin holds a Masters of Business in entrepreneurship and marketing from Rice University. follow me on @kevineriley, linkedin, slideshare
  4. 4. What is retail health? “Retail health is where consumers find quality care in a variety of convenient forms and at competitive prices. Consumers are able to plan for the health care needs they can anticipate and make informed decisions based on readily available information. They can then “shop” competitively for products and services using a variety of channels, formats and business models. And for those that need help, they can turn to “navigators” who work with them to design the most suitable health care solutions for themselves and their families.” • Source:* Booz & Companys Health Care’s Retail Solution Retail health should serve as a means to EDUCATE | NAVIGATE | PLAN | MOTIVATE to enable consumers to choose from suitable solutions for health care needs, anticipated and otherwise.
  5. 5. With so many choices …
  6. 6. What could be the problem? It is for me? What do other people think? Which expert is right? Can I afford it? Can my family use it? What are others doing? Will my insurance cover it? Is it the best? What works? How can I fit it in? What is new? Where do I start? Is it safe? Who do I trust?
  7. 7. Too much of a good thing ~13,500 heart rate monitor entries on amazon ~23,000 articles on WebMD >13,000 healthcare related apps in iTunes
  8. 8. What is retail health, again? Retail health should serve as a means to EDUCATE NAVIGATE PLAN MOTIVATE to enable consumers to choose from suitable solutions for health care needs, anticipated and otherwise.
  9. 9. A better educator VS.
  10. 10. A better navigator VS.
  11. 11. A better planner VS.
  12. 12. A better motivator VS.
  13. 13. Be about the outcome, not the problem A Shovel A Hole A Fruit Tree By technicians for technicians – it is Better than shovel, in fact best They have utility and you forget shinny and sturdy, but in of itself is created with shovels, holes have they are a tree because you are of no use! usefulness only when applied focused on the sweetness of the properly (filled with something) fruit and what it brings you
  14. 14. Customers want what they want … Focus on your MVP 1. Start with the features Not what you that allow the “app” to want for them! be deployed, and no"The minimum viable product more.is that version of a new 2. Launch to your definedproduct which allows a team to early adopters (they arecollect the maximum amount forgiving) and getof validated learning about feedback.customers with the least 3. Add what is relevant toeffort.” extend valueSource: Eric Ries, The Lean StartUp incrementally. 4. Lather, rinse, & repeat.
  15. 15. Facebook started as an App, and so should you! Start with your App then A platform is a … foundation on create your Platform which entire businesses can be built. It encompasses … a 1. Focus on delivering value technical infrastructure … a user in small/fast increments. experience framework … a 2. Build up until you & the selling channel, and a defined large-scale developer customer share the vision ecosystem. Facebook is a for what is valuable. platform and companies like 3. Begin to leverage that Zynga have been built upon it. value for others. Source: Lee Hower, part of the founding team at LinkedIn
  16. 16. Kevin Riley & Associates | Health Model Innovationkevin@healthmodelinnovation.comwww.healthmodelinnovation.comQuestions?

×