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The Science of Intranet Engagement
Engagement is a woolly term. One of those ideas that everyone agrees is a jolly good thing without anyone ever having to really define what they mean. Unsurprisingly intranet 'gurus' love engagement. But for those of us at the sharp end of making stuff work, how can you really tell when an audience is engaged? And what can you do about it anyway? SmallWorlders have been wrestling with this for some time, interrogating data, developing analytics and testing hypotheses with our clients (erm ... thanks guys). And now we think we've cracked it. We've put our thoughts together in an eBook – The Science of Intranet Engagement. Download it now and learn the real how, why and what of intranet engagement. Discover the science behind what it means to have engaged employees. And receive tangible recommendations on how to make your intranet more engaging and more effective. With this guide, you’ll uncover: The three critical dimensions of intranet engagement A robust framework for measuring effectiveness Reasons why your intranet may be underperforming And suggestions for what you can do to put things right
The Science of Intranet Engagement
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- 3. r e l l i K IDEA... Better collaboration More productivity Bye-byesilos Greater innovation Faster time-to-market Endless sunshine
- 4. Meanwhile, back on planet earth... Themarketing department appears to be blowing off the intranet. And the sun doesn’t always shine.
- 5. hello...? Damn! It’s darkin here.
- 6. THE TECHNOLOGY MUST SUCK! SUCKNESS Dude, Yourdigits, like, totally suck. Are you feeling me? Seriously, I’m thinking you byte man. SUCKITUDE SUCK CITY SUPER SUCKAGE SUCKWADS
- 7. ENGAGE MENT ISSUE? Or it ispossible we have an
- 8. What if wecould MEASURE ENGAGEMENT?
- 9. No, seriously. Whatif we had a 3D ENGAGEMENT FORMULA?
- 10. The 3 dimensionsof engagement INTEREST INTERACTION ADVOCACY
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- 12. How to getusers to GET & STAY ONBOARD. Measure interest Number of users How often they visit
- 13. Why users mightbe UNINTERESTED. Don’t know about the intranet There’s nothing in it for them There’s nothing new there
- 14. 3 ways toincrease INTEREST. 1. Market the intranet and make it more visible 2. Highlight its value 3. Keep users updated
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- 16. Convert interest into INTERACTION. Measurethe passive majority Time spent Pages visited Most people will be passive visitors.
- 17. Stimulate the ACTIVE MINORITY. Get20:20 visibility into interaction Likes, comments, new posts and ratings Going up or down?
- 18. 4 ways toincrease INTERACTION. 1. Develop a content strategy and activation calendar 2. Run promotions 3. Respond to contributors 4. Conduct user testing
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- 20. Make your people ADVOCATES Assessadvocacy How people engage others Create a scoring system
- 21. 3 sources forgreater ADVOCACY. 1. Apply all the steps suggested to this point 2. Increase the WOW factor of your UX and content 3. Highlight active users and advocates
- 22. Understand the 3 dimensionsof engagement: INTEREST INTERACTION ADVOCACY Learn more now...
- 23. Expand the valueof your intranet. FREEEBOOK. <<< Download this thing.
- 24. >>>>>>>>>>>>>>>> TAKE THE NEXTSTEP WITH A 3D ENGAGEMENT CLINIC. Discover your challenges and get an action plan. CLICK HERE >
- 25. Who are you DEALING WITHHERE? Some of the world’s top brands rely on SmallWorlders to develop technologies to create a more collaborative, productive and fun workplace. We put people first, technology second. Visit www.smallworlders.com Get the complete picture... Download the free eBook >>>
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