Increasing value-based reimbursement Changing patient expectations Growing role of marketing and engagement Impact on billing companies and practices

1. PAGE 1 KAREO | @GoKareo; #KareoTip
3 Growing Healthcare
Trends Billing Companies
Can’t Ignore

2. PAGE 2 KAREO | @GoKareo; #KareoTip
Your Hosts Today…
John Sung Kim
Technology Evangelist
Lea Chatham
Content Marketing Manager, Kareo

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How to Participate Today…
Type your questions
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resources
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presentation

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Participate via Social
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We’ll be live tweeting during today’s webinar!
How to participate:
1. Follow @GoKareo on Twitter
2. Follow @LeaChatham on Twitter
3. Search for #KareoTip
4. Join the conversation using #KareoTip

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Our Schedule for Today…
1 Introduction & Welcome John
2 3 Growing Healthcare Trends
3 Discover Kareo’s Role
4 Answer Questions

6. PAGE 6 KAREO | @GoKareo; #KareoTip
John Sung Kim
 Technology Evangelist at Kareo
 Former CEO, DoctorBase
 Practice marketing expert
 Founder & Founding CEO, Five9, a
leader in the contact center industry
 Start-up Consultant

7. PAGE 7 KAREO | @GoKareo; #KareoTip
Our Schedule for Today…
1 Introduction & Welcome John
2 3 Growing Healthcare Trends
3 Discover Kareo’s Role
4 Answer Questions

8. PAGE 8 KAREO | @GoKareo; #KareoTip
What We’ll Cover Today
Increasing value-based reimbursement
Changing patient expectations
Growing role of marketing and engagement
Impact on billing companies and practices

9. PAGE 9 KAREO | @GoKareo; #KareoTip
MIPS
Sets up two tiered payment system with
incentives for doctors who shift to value-
based programs

10. PAGE 10 KAREO | @GoKareo; #KareoTip
Value-based Reimbursement
Based more on outcomes than volume
Programs across the industry
 ACOs
 PCMH
 PQRS

11. PAGE 11 KAREO | @GoKareo; #KareoTip
Value-based Reimbursement
CMS and commercial payers increasing
value-based payments:
 Anthem BC/BS $38B in value-based
contracts
 CMS tying 30% of payments to value-based
programs
 UnitedHealth using value-based programs to
cut costs by 6%

12. PAGE 12 KAREO | @GoKareo; #KareoTip
What We’ll Cover Today
Increasing value-based reimbursement
Changing patient expectations
Growing role of marketing and engagement
Impact on billing companies and practices

13. PAGE 13 KAREO | @GoKareo; #KareoTip
Patient Expectations
Patient expectations are changing
 2/3 of patients would consider switching to a physician who
offers access to medical records through a secure Internet
connection
 Over 50% of patients think online scheduling is important
 2/3 of patients want email reminders
 62% of patients want to communicate electronically with
physicians
 77% of patients prefer use of an EHR over paper

14. PAGE 14 KAREO | @GoKareo; #KareoTip
About 25% of U.S. adults consulted
online physician-rating sites, and more
than a third of them went to or avoided
going to a doctor based on their reviews.

15. PAGE 15 KAREO | @GoKareo; #KareoTip
What We’ll Cover Today
Increasing value-based reimbursement
Changing patient expectations
Growing role of marketing and engagement
Impact on billing companies and practices

16. PAGE 16 KAREO | @GoKareo; #KareoTip
Marketing & Engagement
Practice marketing & patient
engagement tools for practices
 More affordable
 Easy to implement
 Integrated with PM and EHR
 Incorporates both email and
SMS
 Proactively, automatically
messages reminders & re-care

17. PAGE 17 KAREO | @GoKareo; #KareoTip
Marketing & Engagement
 What to look for in a practice marketing/patient
engagement solution
 Online scheduling without double entry
 Reminders: Email, Text, Phone
 Recare/Recalls: Email, Text, Phone
 Patient portal
 Online forms
 Reviews syndication
 Two way SMS messaging

18. PAGE 18 KAREO | @GoKareo; #KareoTip
What We’ll Cover Today
Increasing value-based reimbursement
Changing patient expectations
Growing role of marketing and engagement
Impact on billing companies and practices

19. PAGE 19 KAREO | @GoKareo; #KareoTip
Benefit to Practices
 Be more competitive
 Stay independent
 Decrease in office staff time
spent on phone
 Potential increase in value of
the practice

20. PAGE 20 KAREO | @GoKareo; #KareoTip
Benefit to Practices
 Position practices for other
opportunities:
 Patient Centered Medical
Home
 Physician Associations
 ACOs
 Shift to alternate models
(direct pay, concierge,
hybrid)

21. PAGE 21 KAREO | @GoKareo; #KareoTip
Benefit to Billing Companies
 Increase in practice revenue = increase in your revenue
 The trends require EHR which streamlines billing
processes
 Use of integrated EHR and billing system increases
charges
 Increase charges by 5%
 Improve coding by 3.5%
 Increase revenue up to $30k/provider/year

22. PAGE 22 KAREO | @GoKareo; #KareoTip
Benefit to Billing Companies
Added benefits
 Electronic superbill and ICD-10 tools
can help practices be more prepared for
ICD-10 and ease the transition for
practices and you
 Practice can use EHR to attest for MU
and avoid penalties, which reduce their
reimbursement and yours

23. PAGE 23 KAREO | @GoKareo; #KareoTip
Our Schedule for Today…
1 Introduction & Welcome John
2 3 Growing Healthcare Trends
3 Discover Kareo’s Role
4 Answer Questions

24. PAGE 24 KAREO | @GoKareo; #KareoTip
Discover Kareo’s Role
Cloud-based
Billco Edition
Web and Mobile App
Electronic Health Records
Practice Marketing & Patient Engagement
Free Education, Training, & Support
Ranked #1 by Black Book 3 Years
800 Billing Companies Nationwide

25. PAGE 25 KAREO | @GoKareo; #KareoTip
DoctorBase
• Patient Engagement
& Marketing
• Appointment
reminders
• Recalls
• Email & text
communications
• Patient surveys
• Website & SEO
• Online reviews
• Provider directory
• And more

26. PAGE 26 KAREO | @GoKareo; #KareoTip
Kareo is currently developing a
DoctorBase Billco program. Stay tuned
for more details. For any questions,
contact sonny.singh@kareo.com.

27. PAGE 27 KAREO | @GoKareo; #KareoTip
Our Schedule for Today…
1 Introduction & Welcome John
2 3 Growing Healthcare Trends
3 Discover Kareo’s Role
4 Answer Questions

28. PAGE 28 KAREO | @GoKareo; #KareoTip
How to Participate Today…
Type your questions
-- For Questions & Current Promotions
After the Webinar --
949.247.5786
Lan.chu@kareo.com

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