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Search Engine Marketing Online Branding, SEO, Online PR, PPC Advertising, and Analytics.
The Four P’s Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
A Brief History ,[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Yahoo! ,[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Microsoft ,[object Object],[object Object],06/04/09 [email_address]
Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Search Engine Marketing (SEM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Search Engine Marketing (SEM) 06/04/09 [email_address] Search Engine Marketing (SEM) Directories Search Engine Optimization (SEO) Pay-Per-Click-Advertising (PPC) Yahoo! Google Google AdWords
Market Share ,[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Search Engine Marketing (SEM) Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Search Engine Optimization “ Location, Location, Location!”
What Is Search Engine Optimization (SEO)? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
How Search Engines Work ,[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Ranks The Matches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Deep Crawls ,[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
SEO Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Online Brands ,[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Choose Target Keyword Phrases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Free Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Good Content Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Optimize Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Clean And Simple Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Layout 06/04/09 [email_address]
06/04/09 [email_address]
Home Page ,[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Title Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Snippets ,[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Meta Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Anchor Text ,[object Object],[object Object],[object Object],06/04/09 [email_address]
California Online Privacy Protection Act ,[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Local Search ,[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Local Search Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Online Yellow Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Directories Directories Use Human Editors.
How Directories Work ,[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Home Page Design – Directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Get The Site Indexed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Submitting URLs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Vertical Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Linking Strategy PageRank
Why Is Linking Important? ,[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Why Is Linking Important? ,[object Object],[object Object],[object Object],06/04/09 [email_address]
Who Are Other Sites Linking To? ,[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Linking Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Contact The Linking Partner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Online Public Relations Credible, Free Promotion
Public Relations 101 ,[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Additional Advantages of PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Online PR Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Press Friendly Web Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
PR Linking Strategy ,[object Object],[object Object],[object Object],06/04/09 [email_address]
Online Press Release Resources  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Google AdWords Targeted Advertising And Measurable ROI.
Three Types of Online Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Ad Performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Keyword Phrases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Keyword Matching ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Keyword Matching ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Location/Language Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Web Site Translation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Google Analytics ,[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
In 7 Seconds They Stay or Go. 06/04/09 [email_address]
Split Testing ,[object Object],[object Object],[object Object],[object Object],06/04/09 [email_address]
Search Engine Marketing SEM

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