Dan Centinello: The Cost of Running For OfficeDan Centinello
Says political guru Dan Centinello: You probably know more about politicians both local and national than they know about themselves, thanks to campaign ads during the political season.
Political ads are virtually ubiquitous in today’s world. You’ll be hard-pressed to find a channel that doesn’t inundate viewers with ads seemingly every commercial break.
Dan Centinello's expert advice for forming a focus group made up of several individuals from diverse backgrounds, viewpoints and political beliefs. Here, his top three tips.
References on Reproducibility Crisis in Science by D.V.M. BishopDorothy Bishop
References to accompany talk delivered at Rhodes House, Oxford on 3rd May 2016.
For slides see: http://www.slideshare.net/deevybishop/what-is-the-reproducibility-crisis-in-science-and-what-can-we-do-about-it
Dan Centinello: The Cost of Running For OfficeDan Centinello
Says political guru Dan Centinello: You probably know more about politicians both local and national than they know about themselves, thanks to campaign ads during the political season.
Political ads are virtually ubiquitous in today’s world. You’ll be hard-pressed to find a channel that doesn’t inundate viewers with ads seemingly every commercial break.
Dan Centinello's expert advice for forming a focus group made up of several individuals from diverse backgrounds, viewpoints and political beliefs. Here, his top three tips.
References on Reproducibility Crisis in Science by D.V.M. BishopDorothy Bishop
References to accompany talk delivered at Rhodes House, Oxford on 3rd May 2016.
For slides see: http://www.slideshare.net/deevybishop/what-is-the-reproducibility-crisis-in-science-and-what-can-we-do-about-it
What is the reproducibility crisis in science and what can we do about it?Dorothy Bishop
Talk given to the Rhodes Biomedical Association, 4th May 2016.
For references see: http://www.slideshare.net/deevybishop/references-on-reproducibility-crisis-in-science-by-dvm-bishop
Communication and Consumer Behavior
Basic Communication Model
The Message Initiator (source)
The Credibility and Dynamics of Informal Source and WOM
Sleeper Effect / source amnesia
The Target Audience (receivers)
Targeting Consumers Through New Media
Designing Persuasive Communications
Emotional Advertising Appeals
Fear
Humor
Abrasive advertising
Audience participation
Celebrities
message
framing
comparative advertising
What is the reproducibility crisis in science and what can we do about it?Dorothy Bishop
Talk given to the Rhodes Biomedical Association, 4th May 2016.
For references see: http://www.slideshare.net/deevybishop/references-on-reproducibility-crisis-in-science-by-dvm-bishop
Communication and Consumer Behavior
Basic Communication Model
The Message Initiator (source)
The Credibility and Dynamics of Informal Source and WOM
Sleeper Effect / source amnesia
The Target Audience (receivers)
Targeting Consumers Through New Media
Designing Persuasive Communications
Emotional Advertising Appeals
Fear
Humor
Abrasive advertising
Audience participation
Celebrities
message
framing
comparative advertising
