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Mizuno USA Cuts Ribbon on New Distribution and Manufacturing Center
SportsOneSource Media Posted: 8/13/2015
Mizuno USA said it has fully transitioned all distribution and manufacturing operations to a new high-tech
facility in Barrow County, Georgia.
Designed to support accelerated growth goals in the
next five years, the new 520,000-square-foot
facility located in Braselton, GA, significantly
increases the company's current supply chain
footprint to fulfill and sustain ongoing business
growth, supply chain demand and morphing
customer base and consumer buying behavior. The
facility also includes all Mizuno golf club
manufacturing for the North American market.
“Mizuno is making moves to fast-track growth and
further strengthen the brand as a front runner in
the U.S. sporting goods market,” said Bob Puccini,
President of Mizuno USA, Inc. and Director of
Mizuno Corporation. “Our investment in cutting-
edge infrastructure like this distribution center
affords us the opportunity to continue growth while
also benefiting from the additional resources,
efficiencies and service capabilities provided by the
new facility. This is an important milestone that will provide us the business flexibility needed to meet the
ever-evolving demands of today’s omni-channel, consumer-driven marketplace.”
“Mizuno USA has had a strong history in Georgia, and we are thrilled they chose Barrow County to take
the company to the next level,” said Chris Carr, Commissioner of the Georgia Department of Economic
Development. “Georgia has become a leading location for distribution centers – our seamlessly connected
logistics infrastructure gives companies easy access to customers and consumers around the world.”
“The Barrow County Chamber is excited to have our newest company, Mizuno USA, as a corporate
citizen,” said Tommy Jennings, CEO/President of the Barrow County Chamber of Commerce. “The jobs
that Mizuno USA brings continues the vitality that Barrow County business creates, and we hope Mizuno
USA will continue its worldwide growth, and local success.”
Latest in logistics technology
The new Mizuno USA Distribution and Manufacturing Center represents cutting-edge processes in logistics
and is capable of advanced distribution operations. The facility features the sophisticated resources
necessary for efficient supply chain distribution, including over two miles of conveyance, a high-speed
merge sorter, zone route technology supported by camera-based scanning technology, three-story high
velocity pick module, and two-story flexible dense picking area.
“Decisions of this magnitude are not made lightly. This multi-million dollar IT and distribution
infrastructure investment will play a major role in our continued growth,” said Josh Creasman, Vice
President of Supply Chain. “It was a comprehensive process to find our distribution and manufacturing
home for the next decade. From a network optimization study detailing logistics infrastructure of the
region connected to our customer base, to the proximity of the Mizuno USA corporate offices and
talented team, there were big advantages to selecting Braselton as our distribution hub for the North
American region.”
Efficiencies have been created by the new facility including consolidation of distribution logistics and a
technology-enabled pick, pack and ship process. The additional square footage also significantly increases
Mizuno USA’s golf manufacturing center production capacity. The center employs more than 160 full-time
positions.
Mizuno USA, Inc., based in Norcross, GA, is a wholly owned subsidiary of Mizuno Corporation, one of the
largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and
distributes baseball, golf, softball, running, track & field, and volleyball equipment, apparel, and footwear
for North America.
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