Diccionario tecnologico

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I've uploaded a presentation (to slideshare.net) I recently made as a guest speaker, at the 'Activation Day' event managed by Headlion for the PK Unilever marketing team on November 5th, 2010. I did some research and compiled some of my thoughts on the current practice of Experiential Marketing, within the broader scope of Brand Activation.... It may make sense to some, but I just don't have the energy right now, to add explanation to it. Students of marketing may understand it. So, as they say... Whatever!

Thoughts on Experiential Marketing by Rehan Haque - Nov 8, 2010

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