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Técnicas para geração de ideias

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Técnicas para geração de ideias

  1. 1. Técnicas para geração de ideias
  2. 2. 5 técnicas 1. Brainstorming 2. Brain writing 3. Scamper 4. Mapa Mental 5. Seis chapéus
  3. 3. Brainstorming • Não julgar • Sem bloqueios mentais • Foco na quantidade • Combinação de ideias • Analisar só depois
  4. 4. Brain writing • Não-verbal • Incentiva a combinação • Evita influências • 6 pessoas, 3 idéias cada • 5 minutos por rodada • 108 idéias!
  5. 5. Brain writing 1. Distribuir uma folha e caneta 2. Cada um sugere 3 idéias 3. Ao final de 5 minutos, trocam-se as folhas 4. Nova rodada, novas idéias, combinações, etc. 5. Repetir até encerrar o ciclo
  6. 6. Scamper • Melhorar algo existente • S = substituir • C = combinar • A = adaptar • M = modificar • P = put (outra utilidade) • E = Eliminar • R = Reverse (rearranjar)
  7. 7. Scamper 1. Explicitar o problema 2. Identificar parâmetros 3. Aplicar o S.C.A.M.P.E.R. 4. Avaliar os resultados
  8. 8. Mapa Mental • Não é linear • Visual e objetivo • Auxilia na visão do todo • Ajuda a memorizar
  9. 9. Seis chapéus • Gera novas perspectivas • Gera bastante informação • Todo grupo usa o mesmo chapéu (exceto o azul) • Precisa limitar o tempo
  10. 10. Seis chapéus 1. Chapéu azul (início da reunião e moderação) 2. Chapéu branco (fatos, dados, infos...) 3. Chapéu verde (criatividade, idéias, opções...) 4. Chapéu amarelo (vantagens, benefícios...) 5. Chapéu preto (críticas, problemas...) 6. Chapéu vermelho (emoções, sentimentos...) 7. Chapéu azul (análise do material, nova rodada?)
  11. 11. Mas o importante é... Feedback Experimentar Compartilhar Ousar Ouvir Trocar conhecimentos Criar Inovar Expor
  12. 12. Mãos a obra!!! Excelentes resultados em suas inovações e criatividades. Troque uma ideia comigo E-mail : johlopes@yahoo.com.br Linkedin: http://www.linkedin.com/profile/view?id=88212543&trk=tab_pro Facebook: https://www.facebook.com/josehenrique.lopes.39 Att. José Henrique Lopes

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