Barry Bonds and Bill Walsh coverage at the Mercury News

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What the Mercury News learned from covering Barry Bonds home run record and the passing of Bill Walsh.

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Barry Bonds and Bill Walsh coverage at the Mercury News

  1. 1. Game-planning for big news events Nine tips from the Mercury News Kevin Wendt, AME Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  2. 2. 1st inning Put the plan in planned news event Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  3. 3. Realized at home run 754 we needed a better plan Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  4. 4. Bonds plan: Budget of stories, graphics Photo planned and tested remotes Graphics dove in early Plan for space Time given for predesign Became much more focused as event closed in Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  5. 5. Walsh plan: Budget of stories for special section Graphics and interactives worked ahead of time Photos edited ahead of time Design done ahead of time Edited hard up until deadline Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  6. 6. 2nd inning Pre-design Barry Bonds 755 Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  7. 7. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  8. 8. Wanted every element to add information Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  9. 9. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  10. 10. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  11. 11. Pre-design: Graphics and breakouts started early Wanted every element to add value Worked with photo up front Edited early drafts of main elements Were willing to change on deadline Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  12. 12. 3rd inning Deadilne design Barry Bonds 756 Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  13. 13. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  14. 14. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  15. 15. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  16. 16. Deadline design: Brought in extra help, design & editing Divided up duties Edited until the last possible moment Stopped ourselves throughout to push harder Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  17. 17. 4th inning Pre-design and deadline design Bill Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  18. 18. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  19. 19. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  20. 20. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  21. 21. Pre and deadline design: Modified our plan to fit the news Pushed hard to add polish and flair Took advantage of work we’d done Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  22. 22. 5th inning The done-in-advance special section Bill Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  23. 23. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  24. 24. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  25. 25. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  26. 26. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  27. 27. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  28. 28. Done-in-advance special section: Gave graphics and design enough time to get it done Scheduled time on back end to tweak Took care in booking the section, creating a feel Took care in editing things so they fit together Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  29. 29. 6th inning Deadline section: pick your spots Bonds 756 Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  30. 30. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  31. 31. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  32. 32. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  33. 33. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  34. 34. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  35. 35. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  36. 36. On-deadline special section: Pushed aggressively for the best idea Built on a plan already in place Used new and old content to our best ability Tried to capture the moment Figured out how to get the work done Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  37. 37. 7th inning Graphics: all about working ahead Bonds and Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  38. 38. Staff research Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  39. 39. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  40. 40. Kevin Wendt, AME | Jonathon Berlin, senior editor Staff research SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  41. 41. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  42. 42. Clerk kept AME | Jonathon Berlin, senior editor track of all HR’s Kevin Wendt, SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  43. 43. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  44. 44. At-batAME | Jonathon Berlin,Youtube. info from senior editor Kevin Wendt, SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  45. 45. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  46. 46. HR infoWendt, AMEwww.baseball- Kevin from | Jonathon Berlin, senior editor reference.com SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  47. 47. Graphics: Planned specific graphics in advance Did research and verified sources in advance Tweaked and edited up until deadline Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  48. 48. 8th inning Interactives: Also about working ahead Bonds and Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  49. 49. Created an |experience. Kevin Wendt, AME Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  50. 50. Podcast plusAME | Jonathon Berlin, senior editor pix plus graphics Kevin Wendt, SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  51. 51. Multimedia| Jonathon Berlin,way. all the senior editor Kevin Wendt, AME SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  52. 52. Interactives: Planned (most of ) them from the start Allocated info-gathering time Allocated programming time Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  53. 53. 9th inning Priority: great use of photography Bonds and Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  54. 54. Less thanWendt, AME | Jonathonwith Walsh a minute Berlin, senior editor Kevin SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  55. 55. GreatKevin Wendt,from theBerlin, senior editor find AME | Jonathon archives. SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  56. 56. Tilt-shift technique. editor Kevin Wendt, AME | Jonathon Berlin, senior SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  57. 57. Creative remote. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  58. 58. PlayingKevin Wendt,placement and size. with AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  59. 59. Space and time AME | Jonathon“closer” image for the Berlin, senior editor Kevin Wendt, SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  60. 60. Photography: Design, graphics and photo communicated from the start Looked for ways to capture the moment Ripped up pages multiple times to get it right Smart use of archive images Gave space for photos Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  61. 61. Game over Any ?’s

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