Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The Adventures of PhRMA Intern
Episode 1: Genesis
Yes, it's PhRMA Intern! Strange visitor from an Ivy League school who ca...
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 1, Genesis
The Inspiration
I ...
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 1, Genesis
PhRMA Intern Comes...
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 1, Genesis
The First Day on t...
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 1, Genesis
The First Assignme...
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 1, Genesis
A Quick Costume Ch...
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 1, Genesis
It’s PhRMA Intern!...
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 1, Genesis
Episode 2 Preview
...
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 1, Genesis
Resources
 Was Ph...
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 1, Genesis
Thanks for Viewing!
Upcoming SlideShare
Loading in …5
×

PhRMA Intern Episode 1: Genesis

1,783 views

Published on

Yes, it's PhRMA Intern! Strange visitor from an Ivy League school who came to PhRMA with powers and ability far beyond those of Ken Johnson. PhRMA Intern! Who can change the course of mighty news stories, bend the truth at will, and who disguised as Emily Jameson (no relation to Jenna Jameson), mild-mannered intern for a great pharmaceutical trade association, fights a never ending battle for believability, justice for pharmaceutical companies, and the PhRMA way!

Episode 1 reveals the story of how it all began one summer in Washington, DC, when Pharmaguy received a letter from PhRMA signed mysteriously “Emily M. Johnson.” No job title was included.

Published in: Health & Medicine
  • Be the first to comment

  • Be the first to like this

PhRMA Intern Episode 1: Genesis

  1. 1. The Adventures of PhRMA Intern Episode 1: Genesis Yes, it's PhRMA Intern! Strange visitor from an Ivy League school who came to PhRMA with powers and ability far beyond those of Ken Johnson. PhRMA Intern! Who can change the course of mighty news stories, bend the truth at will, and who disguised as Emily Jameson (no relation to Jenna Jameson), mild-mannered intern for a great pharmaceutical trade association, fights a never ending battle for believability, justice for pharmaceutical companies, and the PhRMA way!
  2. 2. 2016. Pharma Marketing Network. All rights reserved. The Adventures of PhRMA Intern: Episode 1, Genesis The Inspiration I N R E S P O N S E T O A N I N Q U I R Y A B O U T A V I O L A T I O N O F P H R M A ’ S D T C A D V E R T I S I N G D T C G U I D I N G P R I N C I P L E S , P H A R M A G U Y R E C E I V E D A L E T T E R F R O M P H R M A S I G N E D M Y S T E R I O U S L Y “ E M I L Y M . J O H N S O N . ” N O J O B T I T L E W A S I N C L U D E D . I T O N L Y I N D I C A T E D S H E W A S F R O M T H E O F F I C E O F A C C O U N T A B I L I T Y . W H O W A S S H E ? W A S S H E R E L A T E D T O K E N J O H N S O N , S E N I O R V P A T P H R M A A T T H E T I M E ? A L L W I L L B E R E V E A L E D I N T H E E N D . A L L T H A T M A T T E R S N O W I S “ E M I L Y ” W A S T H E I N S P I R A T I O N F O R . . . P H R M A I N T E R N !
  3. 3. 2016. Pharma Marketing Network. All rights reserved. The Adventures of PhRMA Intern: Episode 1, Genesis PhRMA Intern Comes to Town It’s summer 2006, in Washington, DC and the heat is on. If it weren’t for summer interns, this town would come to a halt! This is the story of one such Intern... Emily Jameson, a mild- mannered Amherst junior, arrives at PhRMA’s headquarters. MOM AND DAD SHOULD SEE ME NOW!
  4. 4. 2016. Pharma Marketing Network. All rights reserved. The Adventures of PhRMA Intern: Episode 1, Genesis The First Day on the Job It’s Emily’s first day as an intern at PhRMA – America’s pharmaceutical trade association. What exciting assignments await her? Will she arrange meetings with Congressmen and Senators for PhRMA lobbyists? Will she help write press releases (she was an English major at Amherst)? WOW! MY FIRST DAY AS A PhRMA INTERN!
  5. 5. 2016. Pharma Marketing Network. All rights reserved. The Adventures of PhRMA Intern: Episode 1, Genesis The First Assignment Sadly, none of those exciting assignments awaited our heroine. Emily’s first task is to respond to all the complaints that have piled up in PhRMA’s IN basket since its Guiding Principles for DTC advertising became effective. It’s quite a backlog. PhRMA has been slow to process them! YIKES! HOW CAN I RESPOND TO ALL THESE COMPLAINTS?
  6. 6. 2016. Pharma Marketing Network. All rights reserved. The Adventures of PhRMA Intern: Episode 1, Genesis A Quick Costume Change! Emily realizes that this is a job for... PHRMA INTERN! Decisively, Emily bolts from her desk, runs into the “Office of Accountability,” and... NO TIME TO LOSE! I MUST ACT QUICKLY!
  7. 7. 2016. Pharma Marketing Network. All rights reserved. The Adventures of PhRMA Intern: Episode 1, Genesis It’s PhRMA Intern! Mild-mannered Emily transforms into the mighty PhRMA Intern! Able to leap through media relation hoops faster than a speedy drug trial, stronger than a mighty Senator, able to leap over a heap of BS! TIME FOR PhRMA INTERN TO VISIT SOME BAD GUYS! Look! Up in the sky! It’s a bird! No, it’s a plane! It’s PhRMA Intern!
  8. 8. 2016. Pharma Marketing Network. All rights reserved. The Adventures of PhRMA Intern: Episode 1, Genesis Episode 2 Preview I N E P I S O D E 2 , P H R M A I N T E R N T A C K L E S A C O M P L A I N T A B O U T A “ R E M I N D E R ” D R U G A D . A S Y O U M A Y K N O W , P R I N C I P L E # 1 3 O F P H R M A ’ S G U I D I N G P R I N C I P L E S F O R D I R E C T T O C O N S U M E R A D V E R T I S I N G P R O H I B I T S T H E U S E O F R E M I N D E R A D S , W H I C H A R E U S U A L L Y 3 0 - S E C O N D T V C O M M E R C I A L S T H A T M E N T I O N A D R U G B R A N D N A M E W I T H O U T M E N T I O N I N G I T S I N D I C A T I O N . W H A T W I L L S H E D O ? S T A Y T U N E D . . . .
  9. 9. 2016. Pharma Marketing Network. All rights reserved. The Adventures of PhRMA Intern: Episode 1, Genesis Resources  Was PhRMA aware of violations to its DTC Guidelines? Read “Wake Up PhRMA! or Tilting at Windmills”; http://bit.ly/wakeupphrma  The letter to PhRMA that started it all: http://bit.ly/PIgenesisltter  PhRMA's Response - PRwise, it Stinks!; http://bit.ly/stinkyPR  Adventures of PhRMA Intern! begins: http://bit.ly/pinstrip1
  10. 10. 2016. Pharma Marketing Network. All rights reserved. The Adventures of PhRMA Intern: Episode 1, Genesis Thanks for Viewing!

×