West Bromwich Albion - 2011-12 Hospitality & Events Brochure

HOSPITALITY
PACKAGES
2011/12

WELCOME

FORMATIONS AND TACTICS CHANGE
WITH PLAYERS, CIRCUMSTANCES,
SITUATIONS AND THE MOMENT.
GREAT COACHES ADAPT, ADJUST
AND MOST IMPORTANTLY, GET IT RIGHT.
Great clubs do exactly the same, and here at The Hawthorns our
Hospitality packages are never constrained by stringent ideas,
but are flexible enough to cater for all needs, be they corporate,
family or individual.
Unlike many, our Hospitality is tailored to the clients’ needs
rather than squeezing them into rigid hospitality packages
that leave no room to accommodate what best suits our
customer and their guests. With a variety of Suites and Boxes
on offer in the East Stand and the recently redeveloped West
Stand, The Hawthorns is the perfect venue to watch Premier
League football in the best possible style.

Keeping pace with Albion’s rapid evolution on the field
under Roy Hodgson, and sensitive to the rich history
and tradition created by more than 130 years of West
Bromwich Albion, The Hawthorns is the home of Black
Country football, both on and off the field, always evolving,
always rooted in strong principles. www.thehawthornsstadium.co.uk

MATCHDAY Matchday Hospitality packages for
2011/12 Season:
HOSPITALITY + Matchday Sponsorship
The Hawthorns is our showcase for entertainment both on + VIP Richardson Suite
and off the pitch, with our excellent facilities offering a range + Executive Boxes
of packages to suit all budgets and requirements, from + Pennington Suite
sumptuous cuisine to exquisite bar options, all with executive
+ Celebration Package
padded seating. Our East Stand facilities also welcome
travelling away supporters, and Matchday Hospitality can be + Cyrille Regis Suite
secured for any home game from the start of the season. + Glidden Suite

SEASONAL Seasonal Hospitality packages for
2011/12 Season:
HOSPITALITY + Executive Boxes
It is essential that our seasonal clients experience the very + Millichip Club
best in comfort, service and entertainment at each and every + Darren Moore Suite (new)
match they attend. Two more corporate areas have been + Premier Lounge (new)
created for the forthcoming Premier League campaign, to
+ Bassett Suite
ensure that we are able to offer a variety of tailored options
in both of our corporate stands. + Pennington Suite
Whether you are looking to enjoy an informal matchday + Tony Brown Suite
environment, or to impress your guests with fine dining + Glidden and Glidden Premium
and luxurious surroundings, we promise you won’t be Suite
disappointed with our offering.
Our seasonal areas offer the very best level of service and
value for money, and exclusive benefits available only to
Hospitality clientele.

MATCHDAY GRADINGS
PLATINUM GOLD SILVER
Arsenal, Aston Villa, Chelsea, Everton, Manchester City, Blackburn Rovers,
Liverpool, Manchester United, Newcastle United, Queens Bolton Wanderers, Fulham,
Wolverhampton Wanderers Park Rangers, Sunderland, Norwich City, Stoke City,
Tottenham Hotspur Swansea City, Wigan Athletic

0871 271 9800 hospitality@wbafc.co.uk

EXECUTIVE
BOXES

Each of our contemporary styled 27 Executive Boxes
are ideally located and offer superb viewing facilities
from their own private balcony in the Upper East
Stand. We offer a choice of dining options and a
private table service to your Executive Box.
Our Executive Boxes provide an intimate and impressive
environment, with seating for up to eight guests, making them
a great way to ensure that any occasion becomes a truly
memorable experience.

4 www.thehawthornsstadium.co.uk

SEASONAL PACKAGE TO INCLUDE:
+ Access to all 2011/12 West Bromwich Albion home League
fixtures and Cup matches up to (but not including) quarter
final stages
+ Secure reserved VIP car parking (two spaces per box)
+ Executive padded seating with private balcony viewing
+ Members’ board acknowledgement
+ Various menu options available from light
refreshments to four course meals
+ Half time refreshments
+ Private cash bar facility and personal table service
+ Complimentary match programme, team and results sheet
+ Satellite LCD TV with live match feed
+ Licensed betting facilities
+ Signed and framed personalised home shirt (one per box)

SEASONAL PRICING
from £23,000 + VAT (based on a no food Executive Box for season.)
0871 271 9800 hospitality@wbafc.co.uk 5

THE
MILLICHIP
CLUB

The Millichip Club is a unique Members’ only dining
facility providing the most prestigious Hospitality
experience at The Hawthorns, having previously
been the Chairman’s dining room on a match day.
This Suite is full of fascinating memorabilia from the Club’s long
history and has a wonderful match day atmosphere, enhanced by the
reserved padded executive seating in the centre of the East Stand.
Millichip Club guests will enjoy first class catering and wine,
pre-match entertainment with our Master of Ceremonies, and
former footballing legends as guest speakers. Our guests will
also have the opportunity to meet and greet a member of the
First Team squad at the end of the game, making this an
all-inclusive experience of a lifetime.


+ Inclusive access to all West Bromwich Albion FC home
fixtures for 2011 /12 season
+ Reserved VIP car parking (one per four memberships)
+ Personalised central padded executive seating
+ Match day welcome from footballing legends and post
match player appearances
+ Personalised tables
+ Champagne reception
+ Four course dining
+ Complimentary exclusive private bar facility
+ Half time and post match refreshments
+ Complimentary match programme team and results sheet
+ Signed framed personalised home shirt (one per party)

SEASONAL PRICING
from £3,200 + VAT

DARREN
MOORE
SUITE (NEW)

One of our new and exclusive corporate areas in the
West Stand for season 2011/12, the Darren Moore
Suite has been created to offer our clients additional
high level dining facilities in the West Stand.
Our package includes the exquisite Boardroom three course menu,
exclusive bar facility and modern surroundings combined with an
unrivalled view from the West Stand Directors’ balcony across the
halfway line.

Commissioned to honour a Baggies great from recent years
for his contribution both on and off the pitch, great care
and attention has been taken to ensure this Hospitality
area reflects the excitment, refinement and style of it’s
namesake.


+ Access to all 2011/12 West Bromwich Albion home
League fixtures and Cup Matches up to (but not including)
quarter final stages
+ Secure reserved car parking facility (one per four
memberships)
+ Complimentary bar refreshment on arrival (excluding
champagne/spirits)
+ Central, personalised luxury seating on the Directors’
balcony
+ Boardroom three course menu
+ Exclusive cash bar facility

SEASONAL PRICING
from £3,000 + VAT

PREMIER
LOUNGE (NEW)

New for the 2011/12 season is our much
anticipated Premier Lounge. The concept behind
this fabulous suite is style and luxury, offering
seasonal members the very best in Hospitality,
right in the midst of the action.
With a Champagne reception, complimentary bar and a
range of luxury snacks, you’re a million miles away from the
ordinary. From your vantage point in premium heated seats
located centrally on the Directors balcony, you’ll certainly
feel like you’re at the helm of the Club.


+ Access to all West Bromwich Albion FC home fixtures for
2011/12 season including all Cup matches
memberships)
+ Central, luxury heated seating on the Directors’ balcony
+ Champagne reception
+ Complimentary bar facility

SEASONAL PRICING
from £2,000 + VAT

BASSETT
SUITE

The Bassett Suite provides a wonderful pre and
post match Hospitality area decorated with
an array of fascinating football memorabilia
relating to Albion greats.
With a welcome from an Albion legend, the friendly service
and executive seating combine to create a vibrant match day
atmosphere for all.


League fixtures and Cup Matches up to (but not including)
+ Secure reserved car parking (one per four memberships)
+ Central, personalised luxury seating
+ Match day welcome from footballing legends
+ Pre-match two course carvery meal
champagne/spirits)

SEASONAL PRICING
from £2,000 + VAT

PENNINGTON
SUITE

Occupying a central position on the East Stand,
the Pennington Suite affords a dynamic view
of the Birmingham skyline, combined with an
engaging array of Albion memorabilia.
The friendly service and relaxed atmosphere are ideal for
both corporate clients and private parties, with a mixture
of seasonal and matchday guests providing a continually
changing environment.


League fixtures and Cup matches up to (but not including)
+ Secure reserved car parking (one per four memberships)
+ Central, padded, personalised seating
+ Pre-match two course fork buffet meal
champagne/spirits)

SEASONAL PRICING
from £2,000 + VAT

TONY BROWN
SUITE

Developed in The West Stand in homage to a
true Albion hero, the Tony Brown Suite is for
those who are serious about their football but
who require a contemporary venue in which
to meet.
A relaxed atmosphere and excellent service provide
members only with an opportunity to enjoy matchdays at
The Hawthorns.


memberships)
+ Personalised luxury seating on the Directors’ balcony
+ Pre-match appetizer on arrival
+ Soup and sandwich buffet served at half time
+ Post match cakes and refreshments

SEASONAL PRICING
from £1,650 + VAT

GLIDDEN &
GLIDDEN
PREMIUM SUITE

This exclusive facility provides fantastic views
across the Stadium from the glass fronted
lounge and offers members the opportunity to
enjoy match days from a unique setting.
Located in the corner of the West Stand, the Glidden Suite
is a relaxed and friendly environment with executive corner
seating or alternatively guests can reserve premium
seating on the West Stand balcony.


memberships)
+ Personalised padded seating
champagne/spirits)
+ Complimentary sandwiches and refreshments served at
half time

SEASONAL PRICING
GLIDDEN PREMIUM from £1,500 + VAT
GLIDDEN from £1,200 + VAT

PRINCIPAL
MATCH
SPONSORSHIP

An exciting opportunity to enjoy a thrill-packed
day that includes a behind the scenes Stadium
tour, sumptuous dining in the Richardson Suite
and unique photo opportunities.
Benefiting from the profile and branding exposure associated
with the Match Sponsorship, this exceptional package will
ensure that you leave The Hawthorns with more than just
memories of a truly great Hospitality experience.

ADVERTISING BENEFITS:
+ Editorial piece in matchday programme
+ Half page advertisement in matchday programme
+ Albion TV recognition
+ Big screen branding & PA system announcements

*only available for Platinum and Gold fixtures
**two course meal for Silver fixtures

MATCHDAY PACKAGE TO INCLUDE:
+ Entertain 20 guests in our Richardson Suite
+ Secure reserved VIP car parking (four per party - subject
to availability)
+ Central padded executive seating
+ Pre-match behind the scenes guided tour of
The Hawthorns
+ Match day entertainment with special guests
+ Champagne reception*
+ Three course dining**
+ Match day commemorative gifts
+ A signed framed personalised home shirt presented by a
member of the First Team squad
+ Souvenir presentation photograph
+ Complimentary Match programme, team and results sheet

£350 PER PERSON + VAT £250 PER PERSON + VAT £150 PER PERSON + VAT

MATCHBALL &
PROGRAMME
SPONSORSHIP

Experience the commercial benefits of promoting your company
through the medium of football. Our Matchball and Programme
Sponsorship options push your company in front of 24,000†
visitors at The Hawthorns, via our matchday programme,
in-stadium screens, and PA announcements.
With your private table for 10 reserved in a prime position in the Richardson Suite,
these packages combine the best elements of advertising and entertaining at a
Premier League venue.
†
Average attendance at home matches through 2010/11 season

ADVERTISING BENEFITS:
+ Match day programme acknowledgement and logo
promotion
+ Albion TV recognition
+ Big screen branding & PA system announcements


+ Entertain 10 guests in our Richardson Suite
+ Secure reserved VIP car parking (two per party – subject to
availability)
+ Central padded executive seating
+ Pre-match behind the scenes guided tour of The Hawthorns
+ Match day commemorative gifts
+ A signed and encased personalised match ball or signed
framed personalised programme presented by a member of
the First Team squad
+ Souvenir presentation photograph
+ Private cash bar facility
+ Complimentary Match programme, team and results sheet


RICHARDSON
SUITE
VIP

Located in the East Stand and accommodating
up to 300 match day guests, the popular
Richardson Suite offers a great value match
day experience along with some of the best
executive seats at The Hawthorns.
The relaxed atmosphere and superb catering combine to
provide an experience suitable for business or pleasure,
for both home and away supporters.


+ Reserved seat in our Richardson Suite
+ Secure reserved car parking (one pass per four guests
- subject to availability)
+ Pre-match behind the scenes guided tour of
The Hawthorns
+ Match day competitions
+ First Team squad member interview and presentations
+ Complimentary match programme, team and results
sheet


EXECUTIVE
BOXES
( )
MATCHDAY

Each of our contemporary styled Executive
Boxes are ideally located and offer superb
viewing facilities from their own private
balcony in the Upper East Stand.
Our Executive Boxes provide an intimate and
impressive environment, with seating for up to
eight guests, making them a great way to ensure
that any occasion becomes a truly memorable
experience, for both home and away
supporters.


+ Secure reserved VIP car parking (Two spaces per
Executive Box - subject to availability)
+ Executive seating with private balcony viewing
+ Four course dining
+ Half-time refreshments
+ Private cash bar facility
+ Bar and personal table service
+ Complimentary match programme, team and
results sheet

PLATINUM £2,400 + VAT PER EXECUTIVE BOX
GOLD £1,600 + VAT PER EXECUTIVE BOX
SILVER £1,000 + VAT PER EXECUTIVE BOX

PENNINGTON
SUITE)
(MATCHDAY

+ Secure reserved car parking (one pass per four guests - subject to
availability)
+ Personalised central padded executive seating
+ Pre-match two course fork buffet meal
champagne/spirits)

PLATINUM £175 PER PERSON + VAT
GOLD £150 PER PERSON + VAT
SILVER £125 PER PERSON + VAT

CELEBRATION PACKAGE TO INCLUDE:
+ Secure car parking (one pass per four guests - subject to
availability)
+ Pre-match behind the scenes tour of the stadium
+ Presentation of one item of signed merchandise per
booking by former or current player pitch side
+ Celebratory message in programme, on big screens and
over PA system
+ Pre-match two course fork buffet meal in Pennington Suite
+ Luxury padded central seating

PLATINUM £445 + VAT (2 PEOPLE)
GOLD £400 + VAT (2 PEOPLE)
SILVER £350 + VAT (2 PEOPLE)

CYRILLE
REGIS SUITE
& GLIDDEN
SUITE (MATCHDAY)

CYRILLE REGIS SUITE
Our exclusive 16 seater executive suite is available
on an ad hoc match by match basis offering
padded balcony seating, your own dining facility
and private cash bar with table service.
+ Two course cold buffet meal
+ Padded balcony seating
+ Secure car parking (one pass per four guests - subject to
availability)
+ Complimentary matchday programme, team and
results sheet
+ Cash bar facility
+ Access for up to one hour after final whistle

GLIDDEN SUITE
+ Secure reserved car parking facility
(one pass per four guests - subject to availability)
+ Corner executive padded seating
+ Complimentary bar refreshment on arrival
(excluding champagne/spirits)
+ Complimentary sandwiches and refreshments
served at half time
+ Complimentary match programme, team
and results sheet


HOSPITALITY
& EVENTS
DEPARTMENT
WEST BROMWICH ALBION FOOTBALL CLUB
THE HAWTHORNS
WEST BROMWICH
WEST MIDLANDS
B71 4LF

TEL: 0871 271 9800
FAX: 0871 271 9811
E-MAIL: HOSPITALITY@WBAFC.CO.UK
WWW.WBA.CO.UK
WWW.THEHAWTHORNSSTADIUM.CO.UK

CONTACT
0871 271 9800

Jo.Ferreday@wbafc.co.uk
Head of Hospitality & Events

Jerome.Holt@wbafc.co.uk
Senior Corporate Sales Executive

Jonathan.Wilkinson@wbafc.co.uk
Corporate Sales Executive

Kate.Kirkpatrick@wbafc.co.uk
Heidi.Ferguson@wbafc.co.uk
Hospitality & Events Co-ordinators

West Bromwich Albion - 2011-12 Hospitality & Events Brochure

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