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The 7 Key areas of representation – Binary Opposites Joe Chamberlain
Gender When somebody says male to me, I think of suits, car comparing, football, F1, rugby, being physically large and more muscled than women, technology, toilet humour. I also think of people with labouring skills such as plumbing, building, bus driving, electricians, roof tilers, carpenters etc. I also think of adrenaline and extreme sports. And arrogant football players. When I think of a female, I think of clothes, particularly dresses and skirts, I think of high heels and sparkling jewellery. I think of glossy magazines and pointless celebrities. I think of long, well kept hair and make up. I think of endless hours of shopping. I think of amazing cakes. I think of a small frame with a nice, friendly smile. I think of love. Gender to me means a separation by physical nature, but being brought together by being so opposite.
Age When I think of old people I think of class and flowers. I think of dresses and walking slowly. I think of speaking loudly due to them starting to go partially deaf and I think of slow driving. I think of bungalows and I think of soaps on the TV such as Emmerdale and Coronation Street. I think of false teeth and interesting stories. I think of bent over backs and walking sticks. When I think of somebody young I think of them being able bodied and at university. Drinking quite a lot, buying all the latest gadgets and gismos. I imagine young people to drive fast and play their music loud. I think of lots of parties and expensive insurance. I think of examinations and messing around I think of lots of emotions and making friends. Age to me means a separation of people by which generation they come from.
Ethnicity When I think of white people, I think of nerdy clothing, and glasses. I think of James Blunt and I think of classical music. I think of shirts and I think of trousers. When I think of white people, I imagine them playing darts or bowling. I think of tight fitting clothing and skinny, non-muscled bodies. I think of large backpacks and I think of walking and hikes. When I think of black people, I think of rap artists such as Jay-z, 50 cent, 2pac, Notorious, Nas, Kanye West, Lupe Fiasco, Ludacris, Xibitetc. I think of expensive, baggy clothes. I think of big shoes, I think of basketball and big Cadillacs. I think of medallions and I think of watches. I think of rich people and I think of a laid back, relaxed nature. When I think of ethnicity, I think of racism and the discrimination there is in the world.
Sexuality When I think of straight people, I think of a man wearing a suit and having short cut hair. I think of the man having a deep voice and having a laid back nature. I think of straight men as sitting down with their legs spread apart. When I think of straight men, I think of adrenalin filled younger men driving their new cars to the limits and having a bit of an attitude. When I think of gay people, I think of well dressed, smart men. I think of well-built men and smiley people. I think of men who talk in quite a feminine way and have higher voices than straight men. I think of men wearing make up and men crossing their legs. I think of Brokeback Mountain. When I think of sexuality I think of what people really are deep inside and what they want to make themselves happy, no matter what the situation.
Class & Status When I think of posh people, I think of designer clothing and people with the latest technology. When I think of posh people, I think of them having a high-spec car such as a Rolls Royce. I think of posh people going to watch the horses race or hunting foxes on horseback. I think of posh people having received pronunciation. When I think of poor people, I think of people in Africa with no running water in their homes or any infrastructure on their house. When I think of poor people, I think of people living in Shanty towns with poor toilet facilities and getting bad diseases such as cholera. I think of poor people as wearing rags and having poor hygiene. When I think of class and status, I think of a huge divide in the human species due to money. Having high status is having lots of material possessions whereas being poor is having the lack of the basic human necessities.
Physical Ability/Disability When I think of able bodies people, I think of athletes and people who push their bodies to the limit. I think of great muscle tone and finely tuned people that can excel in performing a physical activity. When I think of able bodied people, I think of people who run to work and people who take part in a sport. I think of people who with great levels of fitness and people who keep in shape. When I think of disabled people I think of people in wheelchairs with no muscle on their legs as they are not able to be used. Disabled people mean well determined people to me. I respect disabled people because they are not what we class as ‘normal’. When I think of a disabled person I think of a smiling face and a motivated, dedicated person. I think why do people stare, just because of the chair? When I think of physical ability or disability, I think of people who’s body’s do not function as well as others.
Regional Identity When I think of northerners, I think of their accent. I think when I was little and I met a lad from Bolton and I couldn’t understand what he said. When I think of northerners, I think of poor employment rates. I think of dull colours due to the bad weather. I think of the Blackpool tower. When I think of southerners, I think of typical cockney people and Eastenders. I think of lots of jewellery and people “wheelin’ dealin’”. When I think of southerners, I think of ‘Only Fools And Horses’. I also think of densely populated areas and places around Canary Wharf. When I think of regional identity, I think of an unnecessary disliking of each other, just because you’re from a different part of the country.

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Media as the seven key areas of representation

  • 1. The 7 Key areas of representation – Binary Opposites Joe Chamberlain
  • 2. Gender When somebody says male to me, I think of suits, car comparing, football, F1, rugby, being physically large and more muscled than women, technology, toilet humour. I also think of people with labouring skills such as plumbing, building, bus driving, electricians, roof tilers, carpenters etc. I also think of adrenaline and extreme sports. And arrogant football players. When I think of a female, I think of clothes, particularly dresses and skirts, I think of high heels and sparkling jewellery. I think of glossy magazines and pointless celebrities. I think of long, well kept hair and make up. I think of endless hours of shopping. I think of amazing cakes. I think of a small frame with a nice, friendly smile. I think of love. Gender to me means a separation by physical nature, but being brought together by being so opposite.
  • 3. Age When I think of old people I think of class and flowers. I think of dresses and walking slowly. I think of speaking loudly due to them starting to go partially deaf and I think of slow driving. I think of bungalows and I think of soaps on the TV such as Emmerdale and Coronation Street. I think of false teeth and interesting stories. I think of bent over backs and walking sticks. When I think of somebody young I think of them being able bodied and at university. Drinking quite a lot, buying all the latest gadgets and gismos. I imagine young people to drive fast and play their music loud. I think of lots of parties and expensive insurance. I think of examinations and messing around I think of lots of emotions and making friends. Age to me means a separation of people by which generation they come from.
  • 4. Ethnicity When I think of white people, I think of nerdy clothing, and glasses. I think of James Blunt and I think of classical music. I think of shirts and I think of trousers. When I think of white people, I imagine them playing darts or bowling. I think of tight fitting clothing and skinny, non-muscled bodies. I think of large backpacks and I think of walking and hikes. When I think of black people, I think of rap artists such as Jay-z, 50 cent, 2pac, Notorious, Nas, Kanye West, Lupe Fiasco, Ludacris, Xibitetc. I think of expensive, baggy clothes. I think of big shoes, I think of basketball and big Cadillacs. I think of medallions and I think of watches. I think of rich people and I think of a laid back, relaxed nature. When I think of ethnicity, I think of racism and the discrimination there is in the world.
  • 5. Sexuality When I think of straight people, I think of a man wearing a suit and having short cut hair. I think of the man having a deep voice and having a laid back nature. I think of straight men as sitting down with their legs spread apart. When I think of straight men, I think of adrenalin filled younger men driving their new cars to the limits and having a bit of an attitude. When I think of gay people, I think of well dressed, smart men. I think of well-built men and smiley people. I think of men who talk in quite a feminine way and have higher voices than straight men. I think of men wearing make up and men crossing their legs. I think of Brokeback Mountain. When I think of sexuality I think of what people really are deep inside and what they want to make themselves happy, no matter what the situation.
  • 6. Class & Status When I think of posh people, I think of designer clothing and people with the latest technology. When I think of posh people, I think of them having a high-spec car such as a Rolls Royce. I think of posh people going to watch the horses race or hunting foxes on horseback. I think of posh people having received pronunciation. When I think of poor people, I think of people in Africa with no running water in their homes or any infrastructure on their house. When I think of poor people, I think of people living in Shanty towns with poor toilet facilities and getting bad diseases such as cholera. I think of poor people as wearing rags and having poor hygiene. When I think of class and status, I think of a huge divide in the human species due to money. Having high status is having lots of material possessions whereas being poor is having the lack of the basic human necessities.
  • 7. Physical Ability/Disability When I think of able bodies people, I think of athletes and people who push their bodies to the limit. I think of great muscle tone and finely tuned people that can excel in performing a physical activity. When I think of able bodied people, I think of people who run to work and people who take part in a sport. I think of people who with great levels of fitness and people who keep in shape. When I think of disabled people I think of people in wheelchairs with no muscle on their legs as they are not able to be used. Disabled people mean well determined people to me. I respect disabled people because they are not what we class as ‘normal’. When I think of a disabled person I think of a smiling face and a motivated, dedicated person. I think why do people stare, just because of the chair? When I think of physical ability or disability, I think of people who’s body’s do not function as well as others.
  • 8. Regional Identity When I think of northerners, I think of their accent. I think when I was little and I met a lad from Bolton and I couldn’t understand what he said. When I think of northerners, I think of poor employment rates. I think of dull colours due to the bad weather. I think of the Blackpool tower. When I think of southerners, I think of typical cockney people and Eastenders. I think of lots of jewellery and people “wheelin’ dealin’”. When I think of southerners, I think of ‘Only Fools And Horses’. I also think of densely populated areas and places around Canary Wharf. When I think of regional identity, I think of an unnecessary disliking of each other, just because you’re from a different part of the country.