Brief six-month marketing overview as it relates to the web site. (Does not include social media interaction or PPC).

1. January 1, 2009 - June 30, 2009 Sales and Marketing Report

2. Traffic Report Six-month Average: 3359.4 visits/month High: 3570 in June Low: 3121 in March 265% increase from 2008 (Average 1264 visits/month in 2008).

3. Referring Sites Top Ten Referring Web Sites (Left to right: name, traffic, leads, conversion rate. Graphical representation: Green is “other,” grey is “search.yahoo.com, Yellow is “Google general”) Google [search] 8,253 485 5.88% search.yahoo.com 1,362 74 5.43% [Global_AustinKPs] 423 32 7.57% Google [url] 382 15 3.93% search.live.com 342 9 2.63% bing.com 237 10 4.22% facebook.com 235 7 2.98% Google [maps] 210 14 6.67% yelp.com 171 4 2.34% search.msn.com 157 8 5.1%

4. Top 20 Keywords

5. Top Web Site Pages Top pages include Continuing Education and Jobs (Home, Clinic, CE, Massage Jobs, 500-hour training, Upcoming Class Schedules, Admissions, Tuition, Contact page). NEW: Program pages are ranking with Clinic pages Consider what is important to our prospects based on where they spend time on our site.

6. Important: Repeat Visitors Increased from 299 in February to 703 in July Increased by 39 percent from June to July Expect a continued increase through September 2009 Web site is a resource, develop new resource materials

7. Web Site Leads Six-month total: 1320 (Leads including 500-hour prospects. Clinic clients, special events and CE registrations. Not repeat visitors). Average of 211.7 leads/month Average visitor to form conversion: 6.76 percent

8. TLCschool.com Six-month sample 491 Admissions leads 36 enrolled, 8 applied, 16 interested $7.05/enrollment Approximately 7 percent conversion rate Twelve-month sample 543 Admissions leads 41 enrolled $74/enrollment

9. All Star: Natural Healers/Spa & Beauty Six-month sample 261 leads NH, 66 SB NH: 8 enrolled, 2 applied, 6 interests SB: 0 enrolled, 0 applied, 1 interests $1885.50/enrollment Approximately 2 percent conversion rate Twelve-month sample 730 leads NH, 72 SB 14 enrolled NH, 0 enrolled SB (These classes have not graduated yet). $1875/enrollment

10. Competitor Comparison 158 Keywords in Google’s top 100 (Competitors: 51-58 ranking keywords).

11. Notables Inbound Links 389 domains linking in 944 individual inbound links 23 links in the last 30 days Hubspot rank for Austin Massage Blog in the top 4.56 percent of all ranked blogs Hubspot is allowing us to track traffic from social media now (see Reach slide).

12. Reach

13. Admissions Performance: May-July 2009 Applied new sales processes Number of presentations increased from 12 to 20/week 0 past due follow up calls Average of 35 calls per day, down from 50+ and past dues B2B sales initiatives Conversion rate Six-month sample: 7 percent Twelve-month sample: 5 percent