Jeff Hadfield

92 Followers

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Jeff has over 25 years of award-winning technology marketing and publishing experience, with a main focus on the developer market. He helps businesses define messages and stories, build go to market outbound plans, construct content marketing strategies, measure, and define success. He helps businesses of all sizes, from startup to global, understand technical audiences -- and how to influence this audience to achieve their marketing and sales goals. His unique blend of marketing and content experience, technical knowledge and practical, prescriptive advice has made him the go-to expert adviser for hundreds of companies, from startup to global. Jeff knows developers from all perspective...

tech marketing marketing developer marketing marketing to developers marketing and advertising

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About

Jeff Hadfield

Presentations

Hadfield - Marketing to Developers - Microsoft VSIP Summit Oct 2011

Marketing to Developers: How are they different and how do I talk to them?

Research Brief: Developer Personalities Introduction

Likes

TechCrunch - Mary Meeker 2018 Internet Trends Report

Marketing Strategy Hacks

Startup Marketing: A Systems Approach

Old Code, New Tricks

Perfect Starts: How to Get the Right Traffic with a Content Audit

Understanding Software Ecosystems

KPIs for APIs (and how API Calls are the new Web Hits, and you may be measuring all wrong)

Social Media is the bridge between online and offline marketing

Lessons from a Career Marketing Big Ideas

The Developer is the New CIO: How Vendors Adapt to the Changing Landscape

The Web as You Don't know It

Cut the Crap: Why Marketing Hasn't Changed And You Should Stop Chasing Shiny Things

You Suck at PowerPoint

Powerpoint doesn't suck, you do

Gamification of Employee Engagement & Company Culture

Programming For Non-Programmers @SXSW 2013