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Mbug Melbourne Presentation April2012


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Social Business - staying relevant to your market and your employees by delivering relevant social media to Sharepoint in real time.

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Mbug Melbourne Presentation April2012

  1. 1. Social BusinessHow to keep your business relevant toyour employees and the market. Social Media Monitoring. Reporting. Coaching. Account Services.
  2. 2. Over 40 percent of thecompanies that were at the top of the Fortune 500 in 2000 were no longer there in 2010
  3. 3. Over 70 percent of Fortune 1000 companies will turnover from2003 to 2013. In other words, over 3/4 of the existing captains of industry will fall from their thrones. Why? Because they failed to be entrepreneurial. Nathan Furr –
  4. 4. China 845 Million users globallyIndia Over 50% log in dailyUSA Almost 50% of users access via mobile
  5. 5. ChinaIndia Average 340 Million Tweets per dayUSA 12 times as many searches as Tweets 140 Million Users
  6. 6. ChinaIndia Average 340 Million Tweets per day 12 times as many searches as TweetsUSA 48 Hours of Content Uploaded EVERY MINUTE Nearly 8 years worth of content up loaded EVERY DAY! Over 700 billion playbacks in 2010
  7. 7. ChinaIndia Average 340 Million Tweets per day 12 times as many searches as TweetsUSA 48 Hours of Content Uploaded EVERY MINUTE 200,000,000 Blogs
  8. 8. China India Average 340 Million Tweets per day 12 times as many searches as Tweets USA 48 Hours of Content Uploaded150 Million Members EVERY MINUTE3 Million Members in AustraliaAverage age 38Average Income USD$110k 200,000,000 Blogs
  9. 9. ChinaIndia Average 340 Million Tweets per day 12 times as many searches as TweetsUSA 48 Hours of Content Uploaded EVERY MINUTE Millions of 200,000,000 Blogs Forums
  10. 10. Content is everywhereContent is and everything everywhereand everything
  11. 11. The reality is that most executives don’t use social networks. And, to behonest, most don’t read their own emails..
  12. 12. Each day staff will • Company (segments)spend an average • Competitors of 2 work hours • Industry searching for • Clients information • Key external online influencers (Gov) Cisco Study Social Media Monitoring. Reporting. Coaching. Account Services.
  13. 13. Data pick RELEVANT• LinkedIn Group updates on industry information• Industry Experts Blog alerts• Twitter search for company and competitor
  14. 14. REAL TIME
  16. 16. Client information Information to a SP community Industry information Competitor Information ??Imagine if Sharepoint could make sense of my desktop and serve data to me that could change the way I approach my work, innovate and interact with my peers, clients and competitors…
  17. 17. Why.• 65% social networking made their colleagues and themselves more efficient workers.• 45% found that it gave them more ideas and made them more creative.• 38% found that social networking helped them to gain knowledge and come up with solutions to problems.• 36% reported that social networking sites allowed them to collect knowledge about consumers, competitors and their industry
  18. 18. Information to a SP community Client information Industry information PERSONAL INTERESTSCompetitor Information
  19. 19. I love the NRL (particularly the Roosters)
  20. 20. I am an aerobics instructor andinterested in anything fitness related
  21. 21. I am a vegetarian
  22. 22. • Communicates to Employees that they are valued• Brings a personal approach to the Enterprise• Helps drive HR initiatives – you know what makes your Employees tick• Increases engagement on intranet to bring awareness to important internal communications• Decreases the amount of time Employees will waste searching for information that interests them
  23. 23. Discover more about Social Stay in touch with me! Jess Whittaker: E: P: +61 2 9008 1114 W: T: @jessdoubleya Social Media Monitoring. Reporting. Coaching. Account Services.
  24. 24. Extra links and information• social-networking/information/social- networks-and-job-productivity.htm• employees-are-wasting-time-at-work/
  25. 25. Amount of time on non work related sites• 64 percent said they visit non-work related websites• Men (69%) waste more time than woman (64%)• Thirty-nine percent of the people who took our survey said they spend a mere 1 hour a week or less on non-work related items. That’s followed by 29 percent who spend up to 2 hours a week wasting time on the computer at work, and 21 percent who waste up to 5 hours a week. Only 3 percent of respondents spend 10 hours or more on personal tasks while at work in a given week.
  26. 26. Wasting time at work…• Only 18 percent of those surveyed listed the Internet as a time-waster. The biggest waste of time, according to 47 percent of our respondents, is having to attend too many meetings. Thats followed by dealing with office politics (43 percent), fixing other peoples mistakes (37 percent), coping with annoying coworkers (36 percent), busy work (22 percent) and returning an abundance of work emails (20 percent). Dealing with bosses came in last at a mere 14 percent.
  27. 27. New Generation and SM in the workplace• Refuse to work in a job denying them access to social media or would attempt to "sidestep" the rule. One in three ranked social media access on the job as more important than salary