Jennifer Stern

San Francisco Bay Area United States

Senior Director, Strategic Content & Communication at BMC Software

Technology / Software / Internet

Turning customers into fans requires more than just awareness. It requires authentic stories that win the hearts and minds of people. I am a brand builder and marketing strategist with a passion for creating narratives that deepen connectivity with employees and customers to move the needle on Share of Voice and share of market. Specialities: Go-to-Market (GTM) Strategy & Execution, Thought Leadership, Content Marketing, Strategic Partnerships, Influencer Marketing, Messaging & Narrative Development, Digital Marketing, Lead Acquisition/Nurture/Growth.