SlideShare a Scribd company logo
1 of 26
So You Want to Use Social Media? Do You  Know How?
Will Your Social Media Be Useless or Useful? How Will You Know?
How Many People Using Social Media are Useful to You?  How Many are Useless to You?
How Many Organizations Using Social Media Are Useful to You?  How Many Are Useless to You?
Does Your AnswerSurprise You?
What Is The DifferenceBetween Useful vs. Useless?
Useless means having or being of no use and not able to give service or aid.  Being able to comprehend  useless means you have to  understand useful.
Useful means capable of being put to use, serviceable for an end or purpose, of a valuable or productive kind. Key word here is PRODUCTIVE!
Unless something is usefulit is nonproductive!
Nonproductive meansnot yielding or producingresults
Anything Nonproductiveis a Waste of Our Time!
Whose Productivity Should You Be Concerned About? The Producer or Consumer?
Producer: A Person or Organization that Produces Goods or Services for Sale.
Consumer: One that Consumes, Especially One that Acquires Goods or Services for Direct Use or Use in Production of Something Else
Media Refers to Any Tools Used to Store & Deliver Information or Data for Use
“Social”Implies that It is Somehow more Communicative, Cooperative, & Moderated by Contact Between People
Does Your Social MediaEnable People Direct Use or Use in Production of Something Else?
Would That Help Peopleand OrganizationsBecome More Productive?
To Increase ProductionEnable People Direct Use or Use of Your Media To Produce Something Else
What Do You Mean ThisDoesn’t Make Sense?
It Doesn’t Make SenseBecause You Are Thinking With Old Knowledge
Applying Old Knowledge in the Use and Misuse of Something New and Innovative is Not Useful!
OldKnowledge and Old MediaAre Not New and Innovative NorUseful!
NewKnowledge and  New MediaAre New and Innovative If You Know How to Use It!
Using It MeansYou Know How to Be Useful!
You Cannot See or UseWhat You Do Not Understand Jay.deragon@gmail.com www.relationship-economy.com

More Related Content

More from Jay Deragon

Monetizing Social Media
Monetizing Social MediaMonetizing Social Media
Monetizing Social MediaJay Deragon
 
Social strategist aren’t thinking strategically!
Social strategist aren’t thinking strategically!Social strategist aren’t thinking strategically!
Social strategist aren’t thinking strategically!Jay Deragon
 
Crossing the Social chasm
Crossing the Social chasmCrossing the Social chasm
Crossing the Social chasmJay Deragon
 
5 x6 social media revenue matrix
5 x6 social media revenue matrix5 x6 social media revenue matrix
5 x6 social media revenue matrixJay Deragon
 
Social Wave Strategy
Social Wave StrategySocial Wave Strategy
Social Wave StrategyJay Deragon
 
Air Travel Is Broken!
Air Travel Is Broken!Air Travel Is Broken!
Air Travel Is Broken!Jay Deragon
 
What Is Your Intent?
What Is Your Intent?What Is Your Intent?
What Is Your Intent?Jay Deragon
 
There Is No ROI From Social Media!
There Is No ROI From Social Media!There Is No ROI From Social Media!
There Is No ROI From Social Media!Jay Deragon
 
How Do Markets Move?
How Do Markets Move?How Do Markets Move?
How Do Markets Move?Jay Deragon
 
Social Media Directions White Paper Oct21.Doc
Social Media Directions White Paper Oct21.DocSocial Media Directions White Paper Oct21.Doc
Social Media Directions White Paper Oct21.DocJay Deragon
 
Got Your Social Media Card?
Got Your Social Media Card?Got Your Social Media Card?
Got Your Social Media Card?Jay Deragon
 
Convertising Vs Advertising
Convertising Vs AdvertisingConvertising Vs Advertising
Convertising Vs AdvertisingJay Deragon
 
How Social Is Your Media?
How Social Is Your Media?How Social Is Your Media?
How Social Is Your Media?Jay Deragon
 
Roi On Social Media
Roi On Social MediaRoi On Social Media
Roi On Social MediaJay Deragon
 
Are You Linkedin To Social Media
Are You Linkedin To Social MediaAre You Linkedin To Social Media
Are You Linkedin To Social MediaJay Deragon
 
Leveraging Social Media For Business
Leveraging Social Media For BusinessLeveraging Social Media For Business
Leveraging Social Media For BusinessJay Deragon
 
Business Planning for Social Mediums
Business Planning for Social MediumsBusiness Planning for Social Mediums
Business Planning for Social MediumsJay Deragon
 

More from Jay Deragon (17)

Monetizing Social Media
Monetizing Social MediaMonetizing Social Media
Monetizing Social Media
 
Social strategist aren’t thinking strategically!
Social strategist aren’t thinking strategically!Social strategist aren’t thinking strategically!
Social strategist aren’t thinking strategically!
 
Crossing the Social chasm
Crossing the Social chasmCrossing the Social chasm
Crossing the Social chasm
 
5 x6 social media revenue matrix
5 x6 social media revenue matrix5 x6 social media revenue matrix
5 x6 social media revenue matrix
 
Social Wave Strategy
Social Wave StrategySocial Wave Strategy
Social Wave Strategy
 
Air Travel Is Broken!
Air Travel Is Broken!Air Travel Is Broken!
Air Travel Is Broken!
 
What Is Your Intent?
What Is Your Intent?What Is Your Intent?
What Is Your Intent?
 
There Is No ROI From Social Media!
There Is No ROI From Social Media!There Is No ROI From Social Media!
There Is No ROI From Social Media!
 
How Do Markets Move?
How Do Markets Move?How Do Markets Move?
How Do Markets Move?
 
Social Media Directions White Paper Oct21.Doc
Social Media Directions White Paper Oct21.DocSocial Media Directions White Paper Oct21.Doc
Social Media Directions White Paper Oct21.Doc
 
Got Your Social Media Card?
Got Your Social Media Card?Got Your Social Media Card?
Got Your Social Media Card?
 
Convertising Vs Advertising
Convertising Vs AdvertisingConvertising Vs Advertising
Convertising Vs Advertising
 
How Social Is Your Media?
How Social Is Your Media?How Social Is Your Media?
How Social Is Your Media?
 
Roi On Social Media
Roi On Social MediaRoi On Social Media
Roi On Social Media
 
Are You Linkedin To Social Media
Are You Linkedin To Social MediaAre You Linkedin To Social Media
Are You Linkedin To Social Media
 
Leveraging Social Media For Business
Leveraging Social Media For BusinessLeveraging Social Media For Business
Leveraging Social Media For Business
 
Business Planning for Social Mediums
Business Planning for Social MediumsBusiness Planning for Social Mediums
Business Planning for Social Mediums
 

Recently uploaded

Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 

Recently uploaded (20)

Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 

Useful vs Useless Social Media