What Is Your Intent?


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Our intent is different than the markets intent. Alignment of intent creates better marketplaces. Stay tuned for The Intentions Economy

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What Is Your Intent?

  1. 1. What Is Your Intent ? It’s about our intent, not yours.
  2. 2. When people use “search,” their intent is to find something.
  3. 3. The market’s intent is to get us to come to your site (place).
  4. 4. Your site tries to trick us into a transaction, rather than fulfilling our intent.
  5. 5. You trick us with pop-up ads, enticements and attempts to force us to give you our info.
  6. 6. Your intent and ours are not in alignment.
  7. 7. Your intent is to sell. Ours is to be served with relevant information that fulfills our intent.
  8. 8. When intents are fulfilled, people consider that helpful, meaningful and valuable.
  9. 9. Helpful, meaningful and valuable are considered relational and social.
  10. 10. Advertising isn’t helpful, meaningful, valuable or social.
  11. 11. Advancing technologies will change how markets fulfill our intent.
  12. 12. And these changes will create a new economy .
  13. 13. An economy fueled by fulfilling intentions. The Intention Economy Doc Searls
  14. 14. “ The Intention Economy grows around buyers, not sellers. You don't need advertising to make them.” Doc Searls
  15. 15. “ It leverages the simple fact that buyers are the first source of money, and that they come ready-made .” Doc Searls
  16. 16. “ The Intention Economy is about markets, not marketing. You don't need marketing to make Intention Markets .” Doc Searls
  17. 17. “ In The Intention Economy , the buyer notifies the market of the intent to buy , and sellers compete for the buyer's purchase. Simple as that.” Doc Searls
  18. 18. What is the ROI from Intent?
  19. 19. The buyer’s ROI is centric to value as defined by being able to fulfill an intent.
  20. 20. Value comes from time, meaningful experiences and an exchange of money for something.
  21. 21. For sellers to create value they have to save buyers’ time, provide meaningful experiences and/or an exchange for money.
  22. 22. Sellers get value from buyers who are satisfied with the experience.
  23. 23. When value is created for buyers they share the experience using their media, not yours.
  24. 24. The buyer’s media represents conversations on-line and off-line.
  25. 25. Social technology has accelerated the Power of Conversations both online and offline.
  26. 26. Conversations Are Transforming Markets
  27. 27. People are using their media with an intent to find, create and share.
  28. 28. <ul><li>Sellers have used their media to </li></ul><ul><li>market, advertise </li></ul><ul><li>and sell . </li></ul>
  29. 29. <ul><li>“ Find, create and share” is different than “ market, advertise and sell .” </li></ul>
  30. 30. The Difference Between Your Intent and Our Intent is Purpose !
  31. 31. <ul><li>The Difference in Purpose is Intent! </li></ul>
  32. 32. Your Intentions Do Not Match Our Intentions.
  33. 33. Change Your “ Social Intent ”
  34. 34. Help People Find What They Want and Need
  35. 35. <ul><li>The Intention Economy </li></ul><ul><li>Will Fuel Changes </li></ul><ul><li>in How the </li></ul><ul><li>Marketplace Operates </li></ul>
  36. 36. Your Intent is Transparent … Our Intent Will Make Markets Work Better www.socialmediadirection.com [email_address] [email_address]
  37. 37. <ul><li>The Cluetrain </li></ul><ul><li>Manifesto </li></ul><ul><li>“ Changed How </li></ul><ul><li>Markets Think .” </li></ul>
  38. 38. <ul><li>Doc Searls’ New Book </li></ul><ul><li>“ The Intention Economy” </li></ul><ul><li>Coming Soon… </li></ul><ul><li>Will Change How </li></ul><ul><li>Markets Behave. </li></ul>
  39. 39. Make Our Intent Yours! [email_address] www.socialmediadirections.com