The document discusses an employee engagement program called Gage that provides employees credits to book local activities through an online portal. It aims to improve employee satisfaction and retention by offering a wide range of unique hands-on experiences curated from vetted local activity providers. Employees can use their credits to book activities for themselves and their families. The program is designed to be easy to use and provide engagement opportunities for employees of all ages and interests.
Uneak White's Personal Brand Exploration Presentation
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GAGE
1. 42% OF THE AVERAGE COMPANY'S INTELLECTUAL CAPITAL EXISTS
ONLY WITHIN ITS EMPLOYEESâ HEADS.
YOU CAN TAP THIS POTENTIAL, BUT YOU MUST WIN THEIR HEARTS TO
HAVE THEM BRING IT OUT.
- THOMAS BRAILSFORD, TIORIO
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2. THE PROBLEM IS, TO NOT ACCEPT THE
PROBLEM
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3. WE CONGRATULATE YOU!
For choosing to
act on your
problem.
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4. GAGE We value you!
Next generation Employee
Engagement Program
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5. EMPOWER YOUR EMPLOYEES TO HAVE SOME
FUN BY GIVING THEM TUSHKY CREDITS GAGE
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6. WHY THE NAME
GAGE?
You value your employees. Itâs a family
and we work in good faith valuing each
others contribution. Gage.
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7. WHO WE ARE GAGE > Who
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8. WHO WE ARE
We are Tushky.com | Indiaâs first & biggest experience portal
750+ Sellers | 1250+ experiences | 3 cities â Mumbai, Delhi & Bangalore
Ranked as top 15 startups in India by GSF â backed by Rajesh Sawhney (Ex-
president Reliance Entertainment), Deep Kalra (Makemytrip) and 17 others
Backed by 500 Startups â Silicon valleyâs most popular early stage investors
Pioneered Commercial Skydiving in India
Backed by IIT Alumni
As featured on
Partial Client list
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9. Signature analysis
at your hotel
Learn to make
Chaat Date with pottery Enjoy parasailing Fun fencing
session Learn calligraphy
Learn to cook
donuts
Mumbai Bazaar
walks Learn Warli art Date with Salsa Dinner date on
cruise
Learn to make
cupcakes
Try a Sail Learn M-Seal
craft
Mehendi learning
session
Splash in Luxury
boat Food Walk Learn Madhubani
Art
SMALL SAMPLE OF OUR EXPERIENCES
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10. WHY GAGE? GAGE > Who > Why
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11. ANY BUSINESS WITHOUT A FOCUS
ON EMPLOYEE SATISFACTION IS
AT THE MERCY OF THE MARKET
Offer awesome local
experiences to your
employees
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12. 1% INCREASE IN EMPLOYEE RETENTION
ENHANCES COMPANY VALUE BY 5%
The act of winning a
new employee and
making them loyal for
life is the primary focus
of every dynamic
business
To enhance employee
delight, there is a need
to create unique,
memorable and
personal experiences
for them, that they can
cherish
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13. THE PROBLEM, FOR HR MANAGERS
Limited avenues across age groups to discover and
book unique engaging local experiences
25 30 35 40 45
Age
No Single Activity can engage the whole team
Bachelor Young couple Young parents Young Family Growing kids
Dance, yoga, cookery, rafting, fencing, trekking, shopping, EatingâŚ
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14. THE PROBLEM, FOR ACTIVITY PROVIDERS
â˘Crafts beer at home
â˘Wants to monetize his skill
Ashok
⢠Owns a private yacht off Mumbai
⢠Spends 6 months in USA
⢠Wants to rent it out to travelers & tourists
Pathaks
⢠Organizes skydiving camps
⢠Handful of clients through facebook &
classifieds
⢠Finds it difficult to market to wider
customer group
Pranshu
Limited channel for professionals, semi professionals & owners of exclusive spaces to
market their offering
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15. THE SOLUTION: TUSHKY.COM!
A web platform that connects these 2 communities in a single marketplace
Age
25 30 35 40 45
Bachelor Young couple Young parents Young Family Growing kids
Pranshu Kailash Anita Suresh Pahul
Skydiving Wine supper Toy making Pottery session Local walk
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16. THE PRODUCT
We offer,
For Users: Real time booking of local activities
For Corporates: Bundle of local activities, for their inbound & outbound programs
For Hotels: Next-gen Guest Engagement Program - ADB
We will focus on this, here
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17. WHAT IS GAGE? GAGE > Who > Why >
What
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18. GAGE IS THE MOST COMPREHENSIVE BOUQUET OF HAND-
PICKED LOCAL ACTIVITIES, WORKSHOPS, SHORT TOURS AND
PERFORMANCES THAT CAN BE DONE IN OR AROUND THE CITY
What?
Local walks, food
walks, photography walks
Culinary sessions, local cuisine
making sessions
Fencing, archery, pottery, sailing,
kayaking sessions
Warli art, quilling, fruit
carving, stroke painting
250+ more in your city
Where?
Activities can be done
ď At your location
ď At sellerâs location
Both options exist.
Give your employee a taste of
the locale via GAGE and make
him stay longer, happier!
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19. WHO ARE THE BENEFICIARIES?
All employees, their wives and their kids.
In short, immediate family of your company
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20. HOW GAGE WORKS
GAGE > Who > Why >
What > How
Easy as 1-2-3
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21. EMPLOYEES GET ANNUAL CREDITS FROM YOUR
COMPANY, WHICH CAN BE USED ON TUSHKY.COM
FOR DOING INTERESTING ACTIVITIES
Engagement Entertainment
Unique activities
Via a dedicated portal
Monthly payment
Tushky credits Tushky credits
consumed
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22. LETâS BREAK DOWN THE FLOW
Your Company assigns a
fixed amount to its
employees as annual
budget
Your Company gives the
employee data as per
Annexure 1, to Tushky.
Tushky assigns a
dedicated relationship
manager
Tushky sends an
onboarding mail to
employees with an
activation link
Clicking on the link, will
register the employee on
Tushkyâs dedicated portal
for Your Company
Tushky will assign the
relevant credits to
employeeâs account
Employees can use credits
to buy activities on
Tushkyâs dedicated portal
Sellers validate the
attendees, using the data
supplied in Annexure 1
Based on usage, Tushky
raises the bill end of
month to Your Company.
Hands over consumption
reports, as per Annexure
2
Tushky conducts a survey
and poll to improve the
program for next month.
The survey results are
shared with Your Company
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23. USER REGISTRATION
Employee clicks on the link, lands on Tushkyâs
dedicated portal for Your Company. Creates his
password and he is done.
Tushky sends them an activation mail with a
dedicated link, connected with the employeeâs
email ID
Your Company shares details of employees and
dependents
Name Photo Email ID of
employee
Mobile no. of
employee and
dependents
Sample activation mail
User clicks on activation link
Image blurred to hide identity
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24. Booking
flow for
Employee
Employee has to share email & mobile no. of all beneficiaries (Refer Annexure 1)
This is to ensure that the correct beneficiary avails the experience
Letâs see how the flow will work
Employee is bored
Logs on to Tushkyâs
dedicated portal.
Discovers something
of his interest
Clears his doubts or
queries, if any, with
the relationship
manager and the
seller
While booking he
has the flexibility to
pay fully or partially
by credits^
Relationship manager
confirms the booking.
Issues a receipt &
voucher on email &
SMS.
Employee visits the
seller, shows the SMS
voucher. Seller
validates
Employee enjoys the
experience
Gets an email & SMS
to rate & review the
experience for the
benefit of others
^ Refer Annexure 3 ⢠To understand how credits will
work
Know more here
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25. BOOKING FOR DEPENDENTS
Seller will check the card and validate
Dependents will have to carry those cards
to the activity location
Tushky will create cards for dependents
which will be dispersed by Your Company
Employee will book on behalf of
everyone, using the credits he has
Image blurred to hide identity
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26. CANCELATION & REFUND POLICY (CRP)
Tushky has always adopted a
very flexible, fair and user-
friendly CRP.
Our sellers are friendly and all of
them try to be as accommodating
as possible.
There is no single CRP that
governs all sellers.
Each seller has a different CRP
and it is described in the activity
info page.
⢠Credits will be refunded as per the standard CRP
described by the seller
Class is cancelled by beneficiary after
enrollment
⢠No charges for rescheduling
Beneficiary wants to reschedule the class
after enrollment
⢠Sends a ticket to support@tushky.com
⢠Relationship manager addresses it and resolves by
either refunding or adjusting credits for future within
24 business hours
Beneficiary doesnât like the class after
attending
⢠Credits are refunded, no questions asked except when
⢠Weather conditions, natural calamity or obstruction
beyond human control has hindered the class
Class is cancelled/rescheduled by
instructor
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27. PAYMENT FLOW
Assigns a per month or per
employee budget to Tushky.
Funds to be paid at the
beginning of the month.
Credits assigned to each employee,
based on
⢠Amount specified by Your
Company
⢠Previous month payment status
Happy engaged employees
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28. ACTIVITY REQUEST
Chances are that your employees
will have some preferred
activities or sellers which we
donât have onboard.
Not to worry, we have it covered.
Just shoot a mail on
support@tushky.com and we will
make it available
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29. SELECTION PROCESS AND QC
Seller approaches
tushky
Seller Manager audits Sellerâs
Site, FB
page, testimonials, pictures, mine
s his data and assigns a score to
seller.
the seller is
listed
tushky troop visits the
seller either in stealth or
directly and gives his
score.
Score
>30
YES
NO
Loop once
Kindly note: The exact
scoring algorithm and basis
of scoring canât be shared as
per company policy.
How we rank our sellers is
proprietary.
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30. LEGALITIES OF TUSHKY AND SELLER
Each Seller on Tushky Agrees to:
1. Standard Terms & conditions â covering usage of site, right to storage of
cookie, usage of all content uploaded by user viz. name, pictures,
trademarks on site for marketing and promotional purposes
2. Privacy policy â About keeping the data of users safe and private
3. Indemnity and liability â That he will be responsible for execution of the
activity along with userâs safety, security and all losses will be their
liability
4. Fair Act â Seller will not discriminate based on any condition and will
execute the activity to the best of his ability always.
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31. TUSHKY DETAILS & ADD ON SERVICES
Month and Year of starting operations
September, 2011. Started in Mumbai
Location of Head Office
302, Aarpee Center, MIDC, Andheri East,
Mumbai - 93
Service Locations - Current and Upcoming
Current â Mumbai, Delhi and Bangalore
Upcoming â 29 cities in 6 months. Hyderabad,
Kolkata, Chennai, Pune, Ahmedabad,
Chandigarh, Agra, Goa and 21 more.
Dedicated helpline
Phone number will be assigned
Email â support@gmail.com
Cost benefit/discounts offered
We believe in providing exemplary service
without hiking prices for no reason. We are
transparent about our pricing and will always
be. We can offer up to 5% flat discount. Group
discounts up to 10% can be offered.
Complimentary add on / services offered.
Cabs are available on request. Special day
(birthday, anniversary etc) can be arranged on
request
Process and timelines for deactivation of
services to beneficiaries after getting written
confirmation from Your Company.
Send a mail from authorized email ID to
relationship manager and account will be
deactivated within 24 business hours.
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32. WILL THIS BENEFIT? Yes, 1000%!!
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33. MANY TANGIBLE BENEFITS FOR EVERYONE
Company Benefits
Generate high profits and sales: Studies show that engaged
employees are easier to retain & are more productive
Employee satisfaction: Combination of your work environment and
our experiences will delight & satisfy your employees
Convert passive employees into loyal, active employees
Increased impact: With this pioneering program, you will make an
everlasting impact on your employees. You are giving them moments
and not tangible product.
Variety of choice: With different genres of experiences provided by
our program, you can offer wide variety of choices to your
employees. Everyone will have to something interesting to do
Order like a pizza: Devoid of logistical hassles. Quality checked. No
multipoint connection
Easy to pay: No purchase order every time you want an activity
worth 1000 bucks
Employee Benefits
Easy accessibility: For the first time, employees
can easily access local activities, which are not
provided by any travel agent or online travel
sites like Makemytrip, cleartrip etc
Freedom of choice: Employees can select from
Indiaâs largest menu of local activities to
personalize experiences that suit most on an
individual level
Hobbies revived: Pursue long-lost hobbies
Vendor and service discounts: Enjoy pre-
negotiated deals at favorite local spots - no
contracts required
Add favorites: Employees can request local
and national vendors they would like to see
added to the Tushky.comâs experience platform
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34. Itâs a simple-yet-powerful concept. We all are most passionate
about our hobbies, which have taken a back-seat, thanks to our
busy work life. How will it be, if we get to do all our hobbies or
get to discover new hobbies again? We will be way more
excited to engage in our hobbies, than doing anything else. Not
only will this engage, but will also remove all speculations that
go in selecting the âmagicâ activity that everyone will like. It will
then be âTIME WELL SPENTâ!!
35. WAIT, DID WE TELL YOU, THERE
ARE MORE WAYS TO USE GAGE?
Yep, 4 more ways!
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36. 4 WAYS TO USE GAGE
Small office activities and
meet-ups within office
premises
Rewards program for high
performing employees
Gifts and services for
incoming corporate guests
Festive gifting to select
members/clients
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37. CALL US NOW
THANK YOU!
Kranti Agrawal
Co-Founder & COO
Kranti@tushky.com
+91 9967962225 (M)
+91 9022988961 (O)
38. ANNEXURE 1: EMPLOYEE DATA TO SHARE
To produce relevant reports and to ensure that the right beneficiary attends,
We need the following from all the beneficiaries:
The information furnished above will be used to create an ID card, that will be carried by the beneficiary to
the seller. Seller will validate the beneficiary using this card and the voucher sent on the mobile.
TUSHKY.COM| FACEBOOK.COM/IAMTUSHKY| TWITTER.COM/TUSHKYDOTCOM | 09022988961| CONFIDENTIAL DOCUMENT
Name Name of employee and dependents
Email addresses Activation link will be sent on this email address
Mobile Number Voucher and booking details will be sent on the mobile
Photo Will be used to design an ID card that the beneficiary will have to carry to the seller
Employee
Identification No.
Will be used to attach mobile no. and email address
Any information about
his/her interests
Will help us in designing more relevant activities
39. ANNEXURE 2: REPORTS SUBMITTED
MONTHLY
TUSHKY.COM| FACEBOOK.COM/IAMTUSHKY| TWITTER.COM/TUSHKYDOTCOM | 09022988961| CONFIDENTIAL DOCUMENT
Consumption
Report
⢠Number of beneficiaries who consumed
⢠Who consumed
⢠Which activities were consumed
Credit Report
⢠Aggregate Credits consumed
⢠Who consumed the most
⢠Who consumed the least
⢠Balance credits
Intelligence
Report
⢠Most popular activity
⢠Most requested activity
⢠Tushkyâs recommended activities based on
consumption pattern (after 2 months of
operations)
40. ANNEXURE 2-1: SAMPLE CONSUMPTION REPORT
TUSHKY.COM| FACEBOOK.COM/IAMTUSHKY| TWITTER.COM/TUSHKYDOTCOM | 09022988961| CONFIDENTIAL DOCUMENT
Consumption Report
⢠Number of beneficiaries
who consumed over month
⢠Who consumed
⢠Which activities were
consumed
Image blurred to hide identity
41. ANNEXURE 3: USING CREDITS ON TUSHKY
On booking page,
employee can
specify the number of
credits he wants to
consume
He can also check the
number of balance
credits he has on this
page
He can choose to pay
fully or partially with
credits
If he is paying
partially, he will have
to pay the remaining
by credit/debit
mode
Image blurred to hide identity
The authorized person of Your Company will receive an email notification when
⢠An employee is about to run out of credits
⢠An employee has run out of credits
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