a brand is not a well-known brand or even a commodity, what is a brand? A brand is a one-piece, unique and attractive image, inherent in a trademark, capable of extending to products or services that are affiliated with this brand.

2. A brand is not a well-known brand or even a commodity,
what is a brand? A brand is a one-piece, unique and
attractive image, inherent in a trademark, capable of
extending to products or services that are affiliated with this
brand. It is known that the human psyche basically translates
all information coming from outside (including advertising)
into its internal language - the language of images.
Yet it turns out that today the marketer's attention is much
more focused on digital 'things', which means that he/she
loses sight of the strategy.

3. To survive in this digital world, it is
important to continue using your brand
strategy as a compass for all the choices
you make and for all the channels you
use. By doing this you ensure that your
organization grows from the brand.
At the level of personal values, there are
brand
the strongest of which is based on a
clearly stated commitment to a strictly
defined value or a combination of these:
which specify its rather abstract needs
and make them manifest themselves in
the choice of specific goods.

4. At the early stage of market development, the consumer was generally supportive
of advertising. But with the increase in competition, and with it the information
"noise", people gradually ceased to perceive traditional forms of advertising. This
prompted many companies to switch from so-called "commodity" advertising to
advertising "image", which speaks the language of images.

5. This is what we call "brands". What kind of
images should these be? Man, as a rule, makes
decisions, guided by their personal values in the
form of mental constructions, judgments, images
that specify its rather abstract needs and make
them manifest themselves in the choice of
specific goods or services - not just "I want to
eat", but I want steak, sushi or a hamburger, not
just "I want to drink "But I want lemonade, beer
or mineral water, not just" dress ", but make it
fashionable, chic, extravagant or stylish. In other
words, personal values are a person's idea of the
proper way to realize his needs.

6. At the level of personal values, there are
brands, the strongest of which is based on a
clearly stated commitment to a strictly
defined value or a combination of these can
be done by leading brand design agency:
which specify its rather abstract needs and
make them manifest themselves in the
choice of specific goods or services.
In other words, personal values are a
person's idea of the proper way to realize
his needs.

7. At the level of personal values, there are brands, the strongest of which are
based on a clearly stated commitment to a strictly defined value or a
combination of these: not just "dress", but make it fashionable, chic,
extravagant or stylish. In other words, personal values are a person's idea of
the proper way to realize his needs. At the level of personal values, there are
brands, the strongest of which are based on a clearly stated commitment to a
strictly defined value.

8. Thanks