James Wang

Melbourne Area, Australia Australia

Marketing Automation | Enterprise Marketing | Demand Generation | Cross-Channel Marketing

Advertising / Marketing / PR

As a CMO, Marketing Director, or a Sales Executive, are constantly concerned with measuring the marketing teams ROI while trying to justify budgets and resources. Marketers may also struggle to get long term digital customer advocacy, partly due to a misalignment between your various marketing divisions. Driving highly personalised multi-channel campaigns and engaging prospects and customers across all channels can be a challenge when your existing systems don’t support it. And finally, producing enough of the right content, and personalising it to your prospects or customers according to where they are in their buying process, can be a headache. I have been working with a numb.