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Modelo de negocio canvas

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Un modelo de negocio describe la lógica sobre cómo una organización crea, entrega y captura valor. Los modelos de negocios son básicamente historias que explican cómo trabajan las organizaciones, indicando quiénes son nuestros clientes, cómo generamos utilidades, cuál es la lógica económica subyacente que nos permite entregar valor a los clientes a los que nos dirigimos a un costo apropiado. Es una descripción sistémica de cómo es que las piezas de un negocio mejoran.

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Modelo de negocio canvas

  1. 1. MODELO DE NEGOCIO CANVAS Planeamiento Estrategico de Sistemas de Informacion Integrantes Mamani Abregú Jair Franco Ortega Mora Víctor Alfredo Torchiani Garaycochea Juan Pablo
  2. 2. MODELO DE NEGOCIO Un modelo de negocio es un mapa de cómo se lleva a cabo el negocio y cómo se busca generar ingresos y beneficios Es la planificación que realiza una empresa respecto a los ingresos y beneficios que intenta obtener
  3. 3. EN CONCLUSION Un modelo de negocio describe los fundamentos de como una organización crea, desarrolla y captura valor.
  4. 4. PLAN DE NEGOCIO VS MODELO DE NEGOCIO PLAN DE NEGOCIO • • • • INFORME ESCRITO DETALLE TECNICO FACTIBILIDAD DETALLES Y MAS DETALLES MODELO DE NEGOCIO • • • • IDEA CONCEPTO OPORTUNIDAD CREATIVIDAD DE NEGOCIO
  5. 5. MODELO DE NEGOCIO CANVAS
  6. 6. EL CREADOR DE LA METODOLOGIA El doctor Alexander Osterwalderes el creador de la metodología Modelo de Negocio Canvas, publicada en el libro Business Model Generation.
  7. 7. AREAS TEMATICAS • INFRAESTRUCTURA:Actividades a realizar y recursos a utilizar para poder crear valor. • OFERTA:Productos y servicios que representan el valor generado hacia los clientes. • USUARIOS: Formas de como llegar a los clientes manteniendo una relación constante con ellos. • FINANZAS:El precio que los clientes están dispuestos a pagar y los costos que tendrá el negocio para generar valor.
  8. 8. 9 BLOQUES DE CONSTRUCCIÓN
  9. 9. SEGMENTOS DE CLIENTES Los clientes con características homogéneas deberán ser agrupados en segmentos definidos donde se describirán sus necesidades pero correctamente distinguidos unos de otros.
  10. 10. PROPUESTAS DE VALOR Se define el valor creado para cada segmento de clientes. Al hablar de valor nos referimos no solo a los productos sino a los servicios complementarios a las ventas.
  11. 11. CANALES DE DISTRIBUCION Y COMUNICACION En esta etapa se establece la manera de como se debe llegar a los clientes, es decir, como recibirán las propuestas de valor. Se consideran las variables como la información, evaluación, compra, entrega y postventa.
  12. 12. RELACION CON EL CLIENTE Aquí se definen los recursos monetarios y de tiempo que necesitamos para mantenernos en contacto con el cliente. Un ejemplo claro vienen a ser los servicios de postventa.
  13. 13. FUENTES DE INGRESOS Se identifica cual es valor que están dispuestos a pagar nuestros clientes por nuestros productos. Así se podrá tener una visión global de cuales grupos son mas rentables y cuales no.
  14. 14. RECURSOS CLAVES Aquí identificamos todos los recursos necesarios para poder construir las ofertas que queremos hacer llegar a nuestros clientes sumando los elementos obtenidos en las etapas anteriores.
  15. 15. ACTIVIDADES CLAVES En esta etapa es fundamental saber que es lo mas importante que se tiene que realizar para que el modelo de negocio funciones, hablamos de las actividades y procesos necesarios para generar la oferta.
  16. 16. ASOCIACIONES CLAVES Es fundamental realizar asociaciones estratégicas entre empresas para encaminar el modelo de negocio. Aquí se describe a los proveedores, clientes y accionistas
  17. 17. ESTRUCTURAS DE COSTOS En este bloque se deben definir los costos que se tienen que implementar, lo que permitirá saber cual será la utilidad que tendrá nuestro negocio.
  18. 18. 7 ACTIVIDADES CLAVES Mediante la realización de una serie de actividades fundamentales 8 2 PROPUESTA DE VALOR Trata de resolver problemas de los clientes y satisfacer las necesidades del cliente con propuestas de valor 4 RELACIÓN CON EL CLIENTE Se establece y mantiene con cada segmento de clientes ASOCIACIONES CLAVES 1 Algunas actividades se externalizan y algunos recursos se adquieren fuera de la empresa 9 SEGMENTOS DE CLIENTES Uno o varios segmentos de clientes ESTRUCTURAS DE COSTOS 6 Los elementos del modelo de negocio dan como resultado la estructura de costos. Son los medios necesarios para ofrecer y entregar los elementos descriptos anteriormente RECURSOS CLAVES 3 CANALES DE DISTRIBUCIÓN Y COMUNICACION Las propuestas de valor se entregan a los clientes a través de la comunicación, la distribución y los canales de venta 5 FLUJOS DE INGRESO Los ingresos son el resultado de propuestas de valor ofrecidas con éxito a los clientes.
  19. 19. AREAS TEMATICAS Y BLOQUES
  20. 20. MODELO DE NEGOCIO CANVAS A DETALLE
  21. 21. MODELO DE NEGOCIO CANVAS INDUSTRIA EDITORIAL
  22. 22. MODELO ANTIGUO INDUSTRIA EDITORIAL
  23. 23. MODELO ANTIGUO INDUSTRIA EDITORIAL
  24. 24. MODELO NUEVO INDUSTRIA EDITORIAL
  25. 25. MODELO NUEVO INDUSTRIA EDITORIAL
  26. 26. MODELO DE NEGOCIO CANVAS COPA MUNDIAL DE FUTBOL SUDAFRICA 2010
  27. 27. MODELO COPA MUNDIAL SUDAFRICA 2010 KEY PARTNERS KEY ACTIVITIES OFFER CUSTOMER RELATIONSHIP Organization and Safety Tickets Sales KEY SOURCES COST STRUCTURE CHANNELS RENUEVE STREAMS CUSTOMER SEGMENTS
  28. 28. MODELO DE NEGOCIO CANVAS APPLE
  29. 29. MODELO APPLE KEY PARTNERS KEY ACTIVITIES OFFER CUSTOMER RELATIONSHIP Hardware Design Marketing KEY SOURCES COST STRUCTURE CHANNELS RENUEVE STREAMS CUSTOMER SEGMENTS
  30. 30. BENEFICIOS • El Modelo de Negocio Canvas es una herramienta muy potente que nos permite desgranar bloque a bloque el modelo de negocio que deseamos implementar. • Luego de completar el lienzo, tendremos una idea mas clara que la que teníamos anteriormente. Esto permitirá poder expresarnos de manera mas clara y concisa hacia nuestros clientes, socios e inversionistas y darles a entender los rumbos que nuestro negocio ira tomando con el tiempo. • Este es el primer paso para crear un nuevo proyecto, que podremos completar plasmando todo lo aprendido en un plan de empresa basado en el modelo de negocio mas solido.
  31. 31. CONCLUSIONES • La principal recomendación es multiplicar el conocimiento de esta metodología para ponerla en práctica con un alcance mayor. • La metodología puede complementarse con otros métodos y herramientas usados para la generación de ideas, priorización de iniciativas y ejecución de proyectos. • Una posibilidad interesante para difundir su utilización sería constituir una comunidad de práctica, integrada por personas con responsabilidad sobre las decisiones estratégicas del plan de negocio, quienes, a partir del conocimiento, podrían desarrollar la habilidad de innovar sobre modelos de negocio.

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