Evaluating the Role of the Marketing Mix (4Ps) in Shaping Consumer Purchase Decisions in the Digital Era: A Study on How Product, Price, Place, and Promotion Influence Buying Behavior Across Online and Offline Channels
An Analytical Study on the Influence of Digital Marketing Strategies on Consumer Buying Behavior in the Age of Social Media: A Case-Based Approach to Understanding Engagement, Trust, and Purchase Decisions Across Online Platforms