4. What is the advert?
The advert is of a man in an office, who goes to
proceed down a waterslide, purchasing items
quickly with his credit card, as he continues his
journey through shops.
The advert is advertising the touch and go
method that barclays bank had recently
installed, showing this method of payment was
quick and efficient, suiting the lifestyle of
working office employees.
5. What is the form?
The form of this advert is anti-
realism for the fairly obvious
point that nothing like this
would ever happen in real life.
Although this works in favour
for it since it creates a
memorable advertisement for
the company that people will
remember.
6. Waterslide app
This advert has also been made into an app, that is available for the public to
download for free, on the app store for iPhone and iPad. It is also available to
download onto Android phones.
7. What is the message of the advert?
Barclays made this advert to promote their new
contactless payment technology. In the advert the
character uses their new payment method while traveling
on the slide. The company also held a contest for people
to create their own videos of waterslides with the winner
getting to go on a trip to the top 5 waterslides in the
world.
8. Maslow’s Hierarchy of Needs
● Maslow stated that people are motivated to achieve certain needs. When
one need us fulfilled a person seeks to fulfil the next one
1. Biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep.
2. Safety needs - protection from elements, security, order, law, stability, freedom from fear.
3. Love and belongingness needs - friendship, intimacy, affection and love, - from work group, family, friends,
romantic relationships.
4. Esteem needs - achievement, mastery, independence, status, dominance, prestige, self-respect, respect
from others.
5. Self-Actualization needs - realizing personal potential, self-fulfillment, seeking personal growth and peak
experiences.
