Presentation gave by Guillaume Bouchard, NVI at HostingCon 2008

1. INTERACTIVE STRATEGY - 55, AV. MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM INTERACTIVE PROFITABILITY

3. WHITE LABEL PPC SOFTWARE FOR CLIENTS UNIQUE OFFERING TO POTENTIAL AND CURRENT CLIENTS > Attract large numbers of smaller advertisers who couldn’t afford to hire an agency, but need to learn how to promote their own sites > Show an ability to understand your clients needs beyond hosting with intuitive, profit- oriented tools that really help them succeed WIN / WIN SITUATION FOR YOU AND YOUR CLIENTS > Offer a fully featured PPC campaign management and reporting tool to your clients, tailored to look like your company’s own solution > Easily charge a percentage of spend at a healthy margin of profit > The white label solution makes clients feel more tied to your brand, and feel more profitable and organized because of it > Industry leading, built-in optimization and reporting tools offer huge perceived value which also becomes tied to your brand INTERACTIVE STRATEGY – NVISOLUTIONS.COM

4. NICHE KEYWORD RESEARCH EXPLORATION OF TARGET MARKETS > C reate an initial keyword list (based on industry, competitors, etc.) > Use keyword generation & suggestion tools to add depth to the list DETERMINATION OF TARGET MARKETS > Test of the volume / relevance / conversions of listed keywords > Analysis and filtering of results KEYWORD OPTIMIZATION > Competition test on search requests > M apping of keyword to the appropriate pages / content INTERACTIVE STRATEGY – NVISOLUTIONS.COM

5. PAID SEARCH ADS (PPC) NVI INTERACTIVE STRATEGY – NVISOLUTIONS.COM

6. PAID SEARCH ADS (PPC) USE > Test for relevance / volume / competition of search requests > Targeted traffic for niche terms ADVANTAGES > Immediate results (for site launch, event-driven campaign, etc.) > Useful for visibility / profitability on a site not yet ranking organically DISADVANTAGES > Increased costs since 2004, especially in Web Hosting > I ncrease in fraud on competitive terms WEB HOSTING TIPS > PPC should not be a primary long-term strategy > Combine tools (Acquisio, Epiar negative keywords, Google Website Optimizer) > Offer perks to increase loyalty and revenues (Acquisio, SEOmoz, RankSense) INTERACTIVE STRATEGY – NVISOLUTIONS.COM

7. ORGANIC SEO NVI INTERACTIVE STRATEGY – NVISOLUTIONS.COM

8. ORGANIC SEO INDEXATION > Opting for a technological solution respecting SEO best practices > Site architecture mapped in accordance with semantic verticals RELEVANCE > Optimization of keywords mapped into a silo site architecture > Internal linking strategy to equitably and intelligently distribute SEO page ranking value POPULARITY > Quantity / Quality / Age / Regularity / Semantic relevance of links obtained > Diversification of entry points for links towards your site WEB HOSTING TIPS > Develop a widget/badge and offer incentives to your clients to install them > Embed a text-link into widget for medium to long tail keywords tailored to your products > Plan a budget as a monthly recurring process and split the budget over each month INTERACTIVE STRATEGY – NVISOLUTIONS.COM

9. SOCIAL MEDIA OPTIMIZATION NEWS SITES > Digg, Reddit, StumbleUpon, Mixx, Propeller, Yahoo! Buzz COMMUNITY SITES > To meet people: Facebook, L inkedin > To be entertained: YouTube, FlickR, MySpace, Ning > To discuss with peers: Web Hosting forums and blogs TIPS FOR HOSTING COMPANIES > Multiple potential uses: PR, SEO, Branding, Direct marketing > Define the goals of the campaign before making any decision > The right message, at the right place, at the right time > Adopt a “Give it up! attitude” as your participate in the communities INTERACTIVE STRATEGY – NVISOLUTIONS.COM

10. AFFILIATION MARKETING OWNED VS RENTED SOFTWARE SOLUTION > Rented: Less expensive, but not customized at all for your specific needs > Owned: Fully customizable, expensive, developed in house or outsourced SEO FRIENDLY VS NON SEO-FRIENDLY > Is the software SEO friendly or not? > What impact will an SEO friendly software have on my business? > How can we improve our existing rented / owned solution? INTERNAL OR EXTERNAL MANAGEMENT > Should we manage the affiliate program in-house? > Who’s going to be our affiliates and how are we going to recruit them? > Which payout structure is considered competitive in the industry? INTERACTIVE STRATEGY – NVISOLUTIONS.COM

11. ONLINE BUDGET SPLIT FOR COMPANIES SMALL COMPANIES ($2 000 – $5 000 / MONTH) > PPC: 25% > SEO: 50% > SMO: 25% > AFFILIATE: 0% MEDIUM COMPANIES ($5 000 – $25 000 / MONTH) > PPC: 20% > SEO: 50% > SMO: 15% > AFFILIATE: 20% LARGE COMPANIES ($25 000 - $100 000+ / MONTH) > PPC: 15% > SEO: 40% > SMO: 10% > AFFILIATE: 35% INTERACTIVE STRATEGY – NVISOLUTIONS.COM