Need to analyze product portfolio of your company?
Use BCG (Boston Consulting Group) matrix for evaluating product growth potential.
Present the idea and go into details of your products.
Stars, question marks, dogs, cash cows- do you have them in your portfolio? Show the results of your analysis in a nice, memorable way.
For more presentation tips check our blog and feel free to get in touch with us: https://blog.infodiagram.com
6. BCG matrix developed by Boston Consulting
Group is an analytical tool used to assess
company’s product lines. It aims at helping the
company to make the best possible allocation
of its resources.
BCG matrix is also known as the growth-share
or Boston matrix.
Begin with introduction
11. Don’t limit yourself by using standard matrix
Get creative!
Dogs
• Put your text here
• Add some comments
Question marks
• Put your text here
• Add some comments
Stars
• Put your text here
• Add some comments
Cash cows
• Put your text here
• Add some comments
12. Don’t limit yourself by using standard matrix
Get creative!
Question
marks
Dogs
Cash
cows
Stars
13. After showing overview – go into details
Stars
Characteristics of STARS
high level of growth within the market
relatively high market share
might generate cash, but require investment
give your example of a product
add some comments
14. After showing overview – go into details
Characteristics of QUESTION MARKS
high level of growth within the market
relatively low market share
the most difficult quadrant to assess
give your example of a product
add some comments
Question marks
15. After showing overview – go into details
Characteristics of DOGS
low level of growth within the market
relatively low market share
likely to make a loss or a very low profit
give your example of a product
add some comments
Dogs
16. After showing overview – go into details
Characteristics of CASH COWS
low level of growth within the market
relatively high market share
require little investment, generate cash
give your example of a product
add some comments
Cash cows
17. Make your BCG matrix nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.
18. Make your BCG matrix nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.
19. Make your BCG matrix nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.
Download these slides
at infoDiagram.com
(click to open)
20. For more presentations,
hit FOLLOW on slideshare.net/infodiagramFollow
Download these slides
at infoDiagram.com
(click to open)