If you're needing to increase your customer base, look no further than a Facebook marketing campaign...

1. Advice You Required For The Facebook Marketing Outcomes
You Desire
If you're needing to increase your customer base, look no further than a Facebook marketing
campaign! In less than an hour you can have a great new company profile to present to the world
that will reach thousands upon thousands of potential customers. This article will show you the best
way to do it.
The key to all marketing is to understand why you're doing it. What is your end goal? Once you have
that figured out, you can more easily create a plan to bring in exactly who you want to turn from
Facebook like into customer. So start brainstorming today - what are you marketing?
Have a discount or a freebie on your Facebook page is a great way to increase followers. People love
freebies. Offering a freebie or other discount will encourage your followers to share the offer. When
people share your offer, you are exposing your business to additional customers that may not have
heard of you.
Link all of your published content to your Facebook. Link post summaries of blog entries from your
site onto Facebook. It's also possible to link Twitter to Facebook so that all your tweets display there
too.
Never argue with a member of your fan base. There may be some people that do not like your
product and they might say negative things. Keep your cool in this type of situation. The way you
handle it will give people a good idea of what it is like to do business with you.
Write posts with real value. Facebook isn't just about informal conversation. Those that supply
meaty posts will often find that there's a big audience out there just looking for that type of content
on the platform. Be that person or company that delivers exactly that type of content. You'll see
great returns.
Answer any questions and respond to
comments on Facebook. Thank people that
answer questions for you or provide other
valuable information. Put a link up to your
website should you have something on there
that is relevant.
Don't ramble on your page. Don't fall into the
Facebook trap of thinking more posting is best.
People don't need to know every last thing you
are up to. In fact, if you tend to ramble off-
topic, you may actually be doing more harm
than good. People follow you for a reason, so
keep your focus on what you or your brand does
best.

2. Be sure folks are able to "share" content via your Facebook presence. If your page has valuable
content, your audience will want to share that with others. People on Facebook want to share with
each other and interact with companies. Getting your followers to spread the word about you to
their own social circles is the entire point of Facebook marketing, and you'll have a better shot at
making that happen when you provide them with noteworthy, valuable content to share.
Use Facebook as a customer service tool. Invite customers to send you questions, comments or
complaints by commenting on your Facebook page. This is a great way to display your excellent
customer service policies. Answer questions in details and offer refunds or new products right away
to the customers who complain.
Promote your Facebook page all over the place. Share the link to your social media profile on your
website, on your personal page, on your blog, on your friends' pages and anywhere else you can
think of. The more exposure your page gets, the better it is for your business.
Post about your milestones on Facebook. You could for instance let your subscribers know about
related web-site your sales volume, the launching of new products or the anniversary of your most
popular products. This is a good way to draw attention to certain products while creating a positive
image for your brand.
Get your brand names secured on Facebook. Facebook is a huge and ever-growing community. If
you are lucky enough to have a name that isn't taken, secure it as soon as you can. You never know
when someone may just pick that name and you'll be out of luck.
Use a lot of bold colors on your facebook marketing page. The key is to grab the attention of anyone
that happens upon your page without being so bold that you put them off. It is best to stay away
from hot colors, however, as that can be very difficult to view on a computer.
Organize some networking events on Facebook. You could for instance encourage your subscribers
to post an ad, a link to their own website on your page or a picture of the last product they
purchased. Choose a time when your subscribers are likely to be online, such as Saturday afternoons
or a weeknight.
Find a way to excite your followers into page interaction with both yourself and others. Allow
conversations to continue when they start on your posts. If you stop it, they may not feel comfortable
on your wall any more. You only need to intervene when things begin to get offensive.
Don't overdo your Facebook updates. That allows you to send direct messages to everyone that
follows you. But, it states you can only do so for important events, such as emergencies. It is not a
promotional toy, it is a way to let your customers know you have something very important to say.
Do not hesitate to moderate the negative comments you receive on your Facebook page. Some
customers will probably post complaints on your Facebook page. Try satisfying them by offering a
free product or a refund but do not start an argument. You could develop a negative image for your
brand if your customers see negative comments on your page.
Keep your goals realistic. It will take time to acquire thousands of fans. Set a goal of reaching
http://www.practicalecommerce.com/articles/3805-13-Facebook-Marketing-Apps-Worth-Your-Attenti
on maybe fifty or so fans the first month. As time goes by and word of your page gets around, you
will gain more fans at a faster pace. A realistic goal will keep you from becoming discouraged.

3. When it comes to marketing, the best campaign is always one which is better than those the
competition comes up with. That's all it takes to be the top dog in your field. The advice here has
really given you the ability to better anything other companies have come up with, so put it to use!