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Planung und Aufbau erfolgreicher Landingpages

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Nächstes Webinar zum Thema "Lernen Sie die fehlenden Tools aus der neuen Google Search Console zu ersetzen" schon am 14.06.! Anmeldung unter: https://wbsit.es/55

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Planung und Aufbau erfolgreicher Landingpages

  1. 1. André Goldmann, Büro für gute Websites Planung und Aufbau von erfolgreichen Landingpages
  2. 2. Damit Sie wissen, wem Sie jetzt zuhören André Goldmann, Inhaber und Gründer vom Büro für gute Websites Erste Website mit 14 Jahren ➡ 20+ Jahre Branchenerfahrung Früher war ich:
 Frontendentwickler bei preisvergleich.de und best-price.com
 CTO, COO und Dozent bei der 121WATT GmbH Heute mache ich:
 Einfach gute Websites ➡ UX- und Landingpage-Design, Website-Entwicklung, -Optimierungen und -Audits. Workshops und Online-Kurse zu Website-Relaunches, SEO und Web-Analyse.
 
 Mehr unter: www.gutewebsites.de © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 2
  3. 3. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Das bietet das Büro für gute Websites zum Thema Landingpages 3
  4. 4. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Das bietet das Büro für gute Websites zum Thema Landingpages 4 Konzeption, Planung, Durchführung und Optimierung
  5. 5. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Das bietet das Büro für gute Websites zum Thema Landingpages 5 Conversion-Rate-Audits
  6. 6. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Das bietet das Büro für gute Websites zum Thema Landingpages 6 User-Experience- und Customer- Experience-Audits
  7. 7. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Was ist eine Landingpage? 7
  8. 8. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Was ist eine Landingpage? 8 Jede Seite auf der ein Kunde landen kann.
  9. 9. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Was benötige eine gute Landingpage? 9
  10. 10. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Was benötige eine gute Landingpage? 10 Alle Elemente die ein User benötigt, um sicher zu sein beim richtigen Angebot gelandet zu sein.
  11. 11. Diese Elemente benötigt eine Landingpage • Logo • Headline / Subheadline • Einleitung • Einzigartiges Wertversprechen - Was ist das besondere an unserem Angebot? - Anschließend die Wer-, Was-, Wann-, Warum- und Wo- Antworten • Antwort auf die Frage: Warum ist das Angebot das richtige für mich? • Preis (wenn möglich) • Call-to-Action • Funktion oder Ablauf • Trust-Elemente • Hero- oder Product-Shot - Was kaufe ich da? • Testimonials © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 11
  12. 12. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Wie bekomme ich raus, welche Informationen gefehlt haben können? 12
  13. 13. Weiterführende Seiten in Google Analytics Link oder Copyright zum Bild 13
  14. 14. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Für welche Begriffe lohnt sich eine eigene Landingpage? 14
  15. 15. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Für welche Begriffe lohnt sich eine eigene Landingpage? 15 Für jede einzelne Leistung?
  16. 16. Für jede einzelne Leistung? 16
  17. 17. Für jede einzelne Leistung? 17
  18. 18. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Für welche Begriffe lohnt sich eine eigene Landingpage? 18 Für alle mit genügend Suchvolumen?
  19. 19. Für genügend Suchvolumen? 19
  20. 20. Für genügend Suchvolumen? 20
  21. 21. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Für welche Begriffe lohnt sich eine eigene Landingpage? 21 Für jede SEA-Kampagne?
  22. 22. Für jede SEA-Kampage? 22
  23. 23. Für jede SEA-Kampage? 23
  24. 24. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Konzeption unserer Webinar- Anmeldung-Landingpage 24
  25. 25. Konzepterstellung in Balsamiq Mockups 3 https://balsamiq.com 25
  26. 26. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Umsetzung der Landingpage in WordPress und UXD(esk) 26
  27. 27. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 27
  28. 28. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Nächstes Webinar am 14.06.: Lernen Sie die fehlenden Tools aus der neuen Google Search Console zu ersetzen 28 https://wbsit.es/webinar0619

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