While awareness of Analytics is high among business decision makers many are still skeptical about the benefits and post implementation ROI, resulting in low adoption rates of Analytics.
But in an increasingly competitive world, differentiation is the key. By leveraging the power of Analytics, organisations can differentiate themselves better thus gaining a competitive edge.
Hence, it was important to put forth the power of Analytics in the context of real world business environments and reveal to the decision makers how Analytics could be a game changer for their businesses.
Go through this real-life business case study where Analytics was leveraged to delve into the minds of the modern day Indian traveler. The findings helped gain valuable business insights into traveler intent and travelling trends enabling better decision making for businesses.
Log on to www.ibm.com/ssi/in to know more