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While awareness of Analytics is high among business decision makers many are still skeptical about the benefits it offers and ROI on Analytics investment, resulting in low adoption rates.
In an increasingly competitive world, differentiation is the key and by leveraging the power of Analytics, organisations can differentiate themselves better thus gaining a competitive edge.
Hence, it was important to put forth the power of Analytics in the context of real world business environments and reveal to the decision makers how Analytics could be a game changer for their businesses.
Go through this real-life business case study where Analytics was leveraged to delve into the minds of the modern day Indian shopper. The findings helped gain valuable business insights into shopper intent and shopping trends enabling better decision making for businesses.
Log on to www.ibm.com/ssi/in to know more