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Imagining the Possibilities in the World of the Enlightened Customer


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Technology is an intrinsic part of our customers' lives today. Be it social networking, access to real time data or the use of mobile phones & apps – technology is with them, everytime, everywhere. Read on...

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Imagining the Possibilities in the World of the Enlightened Customer

  1. 1. Imagining the Possibilities in the World ofthe Enlightened CustomerJohn DunderdaleVice President - Software GroupIBM Growth Markets
  2. 2. The world of an enlightened customer… Social Data “Appification” Networking Explosion of everythingIf Facebook were a country, with over “Every two days we create as 77bn mobile apps downloads 600 million members it would be the much information as we did expected in 20143rd largest population in the world between the dawn of civilization up until 2003”
  3. 3. …creates new opportunities but also significantbusiness challenges.. Mobile Individuals • Increased customer expectations Revolution • The connected consumer • Accelerated speed of change • The networked workforce • Different ways to engage digitally • The empowered citizens Social Media Explosion Enterprises • Redefined customer value • Evolved business models • Managing across digital and physical • Optimized digital operations • Significant risk, security, compliance Hyper • Connected enterprise and privacy concerns Digitization • Industry disruption from new Industries competitors • Value migration • Value migration creates winners and The Power Of • Industry redefinition losers Analytics • Fragmentation • New types of collaboration
  4. 4. Innovating And Redefining The Value ChainAround The Empowered Customer Smarter Social Analytics Business Smarter BPM Commerce Security & Mobility Privacy
  5. 5. Social Business: Transforming People-CentricProcesses Social Networking Social Portal Social Content Social Process & Information Social Analytics Management, Lifecycle & Governance
  6. 6. Mobility: Engaging Customers Anytime,Everywhere Build & Connect Manage & Secure Extend & Transform Build mobile Manage mobile Extend capabilities apps devices and apps to mobile Connect & run Secure my mobile Transform mobile systems business your businessKey Capabilities Key Capabilities Key Capabilities• Mobile web, hybrid and native • Mobile lifecycle • Strategy, planning and app development management implementation• Enterprise data, service, and • Device analytics and control • Mobile-enabled solutions application integration • Secure network including analytics,• Enterprise wireless communications & commerce, and social networking management business • Mobile as a service
  7. 7. Smarter Commerce: Helping Clients Transformthe Buy, Market, Sell and Service Cycle Chief Buy Market Chief Procurement Marketing Officer Officer Service Sell VP of Commerce, Stores VP of Customer & Operations Loyalty
  8. 8. Security & Privacy: Delivering SecuritySolutions across A Comprehensive Framework Intelligence Integration Expertise
  9. 9. Smarter Analytics: Evolving from BusinessInitiative to Imperative for Every Organization Transform through analytics for breakaway results Align Anticipate Act your organization to see, predict and shape with confidence at the around information business outcomes point of impact Learn from solutions that get smarter with each outcome
  10. 10. Business Process Management:Transforming Critical Business Processes Chief Customer Officer Chief Risk Officer Chief Commercial Officer Chief Medical Information Officer Chief Clinical Innovation Officer … Processes unify the organization around a common set of shared interests
  11. 11. IBM SmartCloud Business Solutions Business Analytics Social Business on IBM SmartCloud on IBM SmartCloud Smarter Cities Smarter Commerce on IBM SmartCloud on IBM SmartCloud
  12. 12. EmbracingConnectednessTechnology is now driving moreorganizational change than anyother force – even the economy.How are CxOs harnessing thisunrealized potential?