1. How this book works

2. Once upon a time, 50% of Americans smoked

3. No one thought it was a big deal

4. But the tobacco Companies did!

5. They even put Cigarettes on the couch

7. Philip Morris used it to develop Marlboro

8. They discovered this crest – and the words: Veni. Vidi. Vici. I came. I saw. I conquered.

9. Marlboro was a kind of medal

10. Boys everywhere want to prove themselves

11. Smoking is what teens seek out for initiation

12. Marlboro is the classic coming-of-age symbol

13. Marlboro is the initiation brand of 70% of male teens because of what it stands for

14. = This is what Marlboro stands for - - every brand has its own meaning

15. = Something smokers didn’t realize at the time the bonded

16. It represents an unconscious deal they made at their coming-of-age moment

17. A young person’s bond with their idea of adulthood

18. Something they’ll forget when they grow up

19. Unlike food or drink – or even drugs – there is no obvious rationale for smoking

20. It is more like a belief system – supported by addiction

21. When they try to quit 10, 20 or 30 years later, they are unaware of this psychic bond

22. So here’s where this book helps

23. It tells you what the brands do and why

24. Once you understand what they mean to you

25. And you’re ready to quit

26. This takes the magic out of smoking – Bringing it from the sublime….

27. To the ridiculous!

28. There is just no going back!

29. You’ll walk a mile from your Camel…

30. You are no longer seduced! Music by Jennie Walker: The Subway Glass www.jenniewalker.com