Rene van Hoften

Nijmegen Area, Netherlands Netherlands

Senior lecturer

Education

- Senior Lecturer in and Writer/developper of marketing, sales, marketingcommunication, advertising, consumer psychology - Founder and initiator of organisations for Cultural Entrepreneurship. - Speaker in the field of Psychology of Advertising. - At this moment active in writing the last chapters of my new book ( together with co-writer Anton Klop) : Strategic and Operational Marketingmanagement for Higher Schools of Economics. Owner of strategic advertising company CALLOSUM COMMUNICATION, specialised in Consumerpsychology and Neurobranding.