A brief introduction to content marketing and all its capabilities. Content marketing is applicable to businesses of all sizes and industries, and should be implemented now! Learn about social media, search, and how content marketing can be used to enhance your online presence and overall business.

1. By Matt Rouse, Scott Burson, &
Ashley Wirthlin of Hook SEO

2. Matt RouseScott Burson Ashley Wirthlin
A local Internet marketing
firm, Hook SEO is a full-
service, comprehensive
search company that helps
your business get found
online in your local
community.

3. 1) WHAT IS CONTENT?
2) WHAT IS CONTENT MARKETING?
3) RECIPROCITY & BUILDING RELATIONSHIPS ONLINE
4) CONTENT MARKETING & SEARCH
5) CONTENT MARKETING & SOCIAL MEDIA
6) Q & A

4. Content Marketing Solutions
Social Media Management
Online Advertising
Search Engine Optimization
Local & Review Site Assistance
Public Relations
Mobile Apps & Games
Payment Processing and Online/Offline Payment Solutions

5. You use "content" of all shapes, sizes,
and formats to share a message about
your brand, to tell a story about your
product or service.

6. Advertising Copy or Advertising Images and Media
Blogs and Vlogs (video blogs)
Pictures on Facebook or Instagram
Google+ or LinkedIn posts, landing, product or category pages... all
content!
YouTube videos or podcasts? Still content!
SlideShare or PowerPoint presentations? That's content too!
Do you have print ads or print material in you store? That's also
user-consumable content.

7. Goal #1 of content marketing:
“To add value to the lives
of your existing and
future customers.”

8. Goal #2 of content marketing:
“To inform or entertain.”
Preferably both.

9. Content Marketing is about adding value. It's about story
telling. It's about value propositions and converting attention
into trust (thanks, Ryan Hanley).
Some people may be familiar with the phrase, "Winter is
coming..." or from an older movie, "War is coming...", and this will
be a content war.
Every online marketing person on the planet is going to be
switching to Content Marketing over the next few years.
Win your customer's attention with TRUST and VALUE.

10. Always Be Truthful
In 2003, Maxim Magazine had
different covers and matching
articles inside claiming that
certain cities had been
voted “Best City.”
Note: we could not find a copy of the actual covers online.

11. Here’s what we’re led to believe, eloquently illustrated by Rand Fishkin:

12. Source: bit.ly/mozcontentfail

13. It’s not a direct conversion all the time, unfortunately. You likely won’t get a sale
the first time someone comes to your site.
This is even more true when you sell something with a higher price point or a service
that is personal and involved.
Reciprocity: building trust and
creating relationships.

14. Your goal with content marketing is not to get them to
buy immediately. It doesn’t work that way, sadly.
Instead, you need them to come to you, take
some value from your content, and then come
back when they think of you for a future need.
It may feel a bit roundabout, but that’s the way
most consumers buy.

15. There are more than 6,000,000,000 Google searches, every day.
Embrace the #hashtag
Post content often and post content that is “evergreen”
Post informational and educational content that is also entertaining
Cross-post to reach all of your available audience
Search results via intent vs. keyword match
BE PATIENT!

16. Most content dies when there is no promotion
through social media, advertising, or direct
contact.
Once you invest in the creation of content, be
sure you’re spending the time and resources to
promote it through your social media
outlets, email or direct messages on social
media, and through paid promotions.
(Boosted posts, for example.)
Test, learn, and make changes
appropriately.

17. Social media is a great tool for promoting
your content. To create content that works:
Find other content in your niche area that is
doing well.
Find who is responsible for that content.
Create relationships with them. Watch and
learn from them.
Emulate them for your own content. Do so
tastefully, of course, but it’s working for a
reason.
Scott Burson, fig. 1

18. In general, “the largest volume of posts typically falls on
Thursdays and during work hours, with a peak at around
lunch time.
To maximize your reach, try posting in the evening and on
the weekends, when people interact most with their social
networks.
The exception is email, which people check during the
workweek.” Source: Track Maven

20. Facebook:
Traffic is highest: 8 am and 3 pm
Best time to post: 1 pm - 4 pm
Worst time to post: 8 pm - 8 am
Twitter:
Traffic peaks after 9 am
Best time: Mon-Thu between 1 - 3 pm
Worst time: 8 pm - 8 am
Pinterest:
Traffic builds after 12 pm
Best time: 2 - 4 pm ET or 8 pm - 1 am
Worst time to post: 5 pm to 7 pm
LinkedIn:
Traffic builds before or after business hours
Best time to post: 6 am – 9 am or 4 pm – 6 pm
Worst time to post: 10 pm – 5 am
Google Plus:
Traffic builds after 7 am
Best time to post: 8 am – 10 am
Worst time to post: 6 pm – 6 am
Instagram:
Traffic builds after 10 am
Best time: 1 - 4 pm or 7 pm – 11pm
Worst time to post: 2 am - 8 am

21. People don’t give their content the adequate
time to earn the ranking power that might be
hiding in an article. It doesn’t happen
overnight, so keep at it.

22. Goal #1 of content marketing:
“To add value to the lives of your existing
and future customers.”
Goal #2 of content marketing:
“To inform or entertain.” or “Info-tain”

23. Want to learn more about
marketing your business online?
We’ve got the book for you, CRUSH
SEO: Learn How to Market Your
Local Business Online.
Pre-order your copy of CRUSH SEO
today!
Pre-order here: https://Publishizer.com/CRUSH-SEO/

24. • LinkedIn:LinkedIn.com/Company/Hook-SEO
• Twitter: Twitter.com/HookSEO
• Facebook: Facebook.com/HookSEO
• Pinterest: Pinterest.com/HookSEO
• Instagram: Instagram.com/HookSEO
• Google+: Plus.Google.com/+HookSEO

25. Make your own “luck”: http://HookSEO.com/serendipitous-opportunities
Statistics on social media use: http://www.slideshare.net/TrackMaven/when-
to-postslidesharepdf
Finding content & who’s sharing it: http://buzzsumo.com
Analyze mentions: http://moz.com/tools/fresh-web-explorer
Find & analyze content on Twitter: https://followerwonk.com
Post confidently: http://HookSEO.com/post-facebook-confidence

26. We have a number of presentations, classes, and
workshops for your group.
We are available to speak at workshops and
events for:
Beginner, Small Business, B2B and More Technical
Classes are available.
Contact Hook SEO for costs and information.

27. . Ashley@HookSEO.com
. Matt@HookSEO.com
. Scott@HookSEO.com
( 844-888-HOOK (4665)
8 HookSEO.com