This document discusses ISO 22301 certification and its benefits. It notes that there is no shortcut to success and longevity in business, and organizations that earn ISO 22301 certification through improving their collective learning curve will live longer. The certification demonstrates that a product, service, or organization meets customer expectations and legal or contractual requirements. It also distinguishes between certification, which provides written assurance that requirements are met, and accreditation, which is formal recognition that a certification body follows international standards. When displaying certification, labels should state that the organization is ISO 22301 certified, not that the product or system itself is ISO certified.