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Innovation Marketing et Commerciale : Lead Generation en marketing B2B speaker Getplus

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A toutes les questions cruciales que se posent aujourd'hui les managers Marketing pour atteindre voire dépasser leurs objectifs, 12 experts et 6 clients Grands Comptes répondent par des solutions efficaces et concrètes. Intervenants: Mohamed Khodja, Directeur Marketing Ebusiness d’Ubi France, Florent Nosel, Directeur Marketing Ebusiness de Kiloutou, Jean-Denis Garo, Directeur de la Communication et du support Marketing d’Aastra à Mitel, Hervé Gonay, CEO Getplus, Laurent Ollivier, Directeur associé d’Aressy, Xavier Paulik, CEO Tiki’labs,

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Innovation Marketing et Commerciale : Lead Generation en marketing B2B speaker Getplus

  1. 1. www.primeum.com
  2. 2. Hervé GONAYHervé GONAY CEO et fondateurCEO et fondateur www.getplus.fr Tous vos visiteurs méritent de devenir vos clients
  3. 3. Qu’est ce que la lead Generation ?
  4. 4. 10/02/2014 Copyright © 2014 visionarymarketing.com Le marketing Est-ce une question de gros sous?
  5. 5. Le marketing Est-ce une question de gestion de la relation client ?
  6. 6. Ne nous appelez pas. On vous appellera … peut être ! 1%
  7. 7. Le marketing Est-ce toujours une affaire de Marque et de Publicité ?
  8. 8. Page  10
  9. 9. Le marketing Mais qu’est ce que l’Inbound Marketing ?
  10. 10. Page  12
  11. 11. 10/02/2014 Copyright © 2014 visionarymarketing.com Et l’outband Marketing alors, qu’est ce que c’est ?
  12. 12. Bon alors … Inbound ou Outband ?
  13. 13. Donc c’est tout simple ! Il suffit de mixer INBOUND et OUTBAND Marketing pour générer des leads !
  14. 14. mais comment faire ? pour générer, qualifier et travailler mes leads?
  15. 15. • Ubi France Mohamed KHODJA Directeur Marketing et Digital • Kiloutou Florent NOSEL Directeur Marketing et Digital • Astraa Mitel Jean Denis GARO Directeur Communication et Marketing • Aressy Laurent OLLIVIER Directeur Associé • Getplus Hervé GONAY CEO et Fondateur • Tikilabs Xavier PAULIK CEO • Webmecanik Daniel RIVALIN Directeur Associé Lead GenerationLead Generation
  16. 16. MerciMerci Hervé GONAYHervé GONAY CEO et fondateurCEO et fondateur www.getplus.fr Tous vos visiteurs méritent de devenir vos clients

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