Enrique Herrera

Costa Rica Costa Rica

Co Founder

Real Estate/ Construction / Architecture

•Design, launch and manage the rock climbing gym’s business model, including key performance indicators, cost structure and revenue streams. •Conduct customer segment validation, price point analysis and service benchmarks to establish the gym’s competitive market strategy. •Identify key partners, formalizing relationships and collaborating with them in advertising, marketing and brand management plans directed at the business’s customer segments. •Develop digital marketing strategies for the business’s social media channels (Facebook, Instagram, Google+ and Blog). •Promote rock climbing and related topics such as climbing techniques, gear use, safety, outdoor livin...