Deskdoo is a cloud-based operating system that allows users to access applications and resources from any device without needing to install anything. It was founded in 2014 by Adam Adamczyk, Dawid Krawczykiewicz, and Robert Pasternak after an earlier startup failed in 2001 due to limitations of technology and experience. Deskdoo provides a unified interface for accessing tools like Google Apps, Adobe Photo Editor, and users' disk drives from any browser. It uses a freemium business model where basic services are free and premium applications and services can be paid for on a per-usage basis. The company aims to create a new ecosystem and revenue model for IT services hosted in the cloud.

1. Deskdoo.com How we re:invented the operating system in the cloud

2. 2
Key members
Hi Everyone, we are Deskdoo.com
Adam Adamczyk
CEO
M. Sc. (IT), MBA
15+ years of experience in Information
Technology field
expertise in team management,
solid IT and management experience
(CEO Figaro Software, CEO NowyInteres.pl)
Dawid Krawczykiewicz
CTO
Software Developer
5+ years commercial software development
experienced developer in 2/10
the most popular websites in Poland
(demotywatory.pl, joemonster.org)
Robert Pasternak
Business Development
MS (Management)
20+ years of experience in Information
Technology field
with expertise in sales team management,
responsible for raising company, promoting
company brand, generating revenue

3. 3
History
Idea is just a beginning, key is an Execution
year
2001
year
2012
year
2014
year
2015
year
2015
First start-up failure
After 2 years of
development we have
failed due to limitation of
technology, business
experience, clear
concept…
Html5 specs, cloud
maturity
We started again
development with a new
OS concept, new core
team.
Private release
Access for limited users –
private invitation.
Gathering early adopters.
New company
1st January new
company Deskdoo
registered officially in
Poland (LTD).
Box Development
Cloud PC Box
development started –
with worldwide team.
We are here
with you…

4. Help customers realize value by
giving them access to the most
productive apps
from any place, any device
with social interaction online.
Our
goal

5. Mobility
Big Data
Cloud
4 Mega
Trends
Social
Work from anywhere
any device.
Allow to make a decision
faster and react actively for
changing trends.
Sizing, scaling
on demand.
New apps for a
real social workplace.

6. 6
Deskdoo vision
We know what to do and how
Client agnostic
Responsive Design for displaying content on any modern
device (desktop, laptop, tablet, mobile, Smart TV).
No need to install anything
No browser plugins, no Flash, no desktop apps… just
modern HTML5 browser . Google Chrome, Chromium
are fine.
Unified cloud
One place for all.
One dynamic browser page.
Service based
Many services under the hood – controlled by very fast
application framework.

7. 7
Deskdoo cloud OS facts
Dynamic
On demand access to apps and resources
Scalable
One minute super scaling,
effectives from cloud.
Shared
Delivers shared apps, resources
and services.
Self-service
User access to services when he/
she needs it.
Pricing model per-usage
Business model is Freemium
(free + premium apps/services/resources).

8. 8
Typical user scenario
Simplicity is the way we are working
1. Register
User can register by social API
(eg. Facebook) or register manually.
2. Personalize
Customize look and feel as user like it.
3. Access to resources
Map disks from external resources and
access them from one place.
4. Invite others
Users may send invitations for workspaces
as many as they want.

9. 9
Benefits for users
Access from
anywhere
24/7/365
One identity
Simple switch from home/
work use.
Zero installation
Just run OS from the browser.
True interactive
Work with other users like
never before.
Increase productivity
by using sets of tools.
Integrated access
Search and access documents
from one place.
Available now

10. 10
A new revenue model for business
New marketplace for IT services
Acquires Apps
Google Apps, Adobe Photo
Editor … more cloud apps to
come.
No fixed cost
Pay for use
New revenue
Agility
We allow turn fixed costs into
variable.
Users are likely to pay small
amounts for apps when
needed them.
New money stream for
vendors of shared income for
their application/resource/
services
Increasing agility and time for
market revenue for active
vendors.

11. 11
Deskdoo application map
from 10.000 foots view
System
core
services
Current
External
Apps
Internal
Apps
External
interface
Traditional
Access log
Chat
Mail
Calendar
Adobe
Photo
Editor
Excel
PowerPoint
Word
Any
HTML5
Apps
Flash
games,
apps

12. 12
Sets of integrated tools
in one dynamic page access from browser
Adobe Photo Editor
Single login
Collaboration
Google Apps
(Word, Excel, PowerPoint)
Multiple
scenarios
Disk Drive

13. 13
Business solution
Why our model is so attractive for business
Use case approach
We collect use case scenarios from our
users and see live analytics
what they are doing.
Personalization
Users can personalize their look and feel
(themes, wallpapers, desktop icons).
Deep control
We monitor and control the system and
allow users to use only tested and
integrated tools.
Load balancing in cloud
No more problems with limited resources.
Social features
Integrated collaboration tools.
Professional support
Bug tracking, helping users live, screen
sharing.

14. 4 stages of technology adoption
We are entering the 3rd stage now
On entry stage we experimented many different
technologies and spent our time on searching the
Holy Grail.
Experimentation
At first all features are free to use for everybody.
Wide-spread Use
Before we opened to all we had invited friends by
sending them invitations in order to collect their
feelings.
Limited Use
It will take one year before users will be
convinced to use new technology
in day by day scenarios.
Adoption

15. 15
Project development process
Focusing on key features
We focus on 3 features and polish them
to the perfection.
User first approach
Collect and gather user feedback, bugs,
expectations.
Conducting user testing
Simulate typical, common user scenarios.
System improvement
Fix and add new features
to the system.
Infinitive
Loop

16. Why are we doing that?
Economics
Scaling is good for consumer, use
what you want, no installation
needed.
Internet of things
Driving business to cloud.
Elastic computing
Balance resources and get more when
needed.
Innovation
New model = new opportunity for all.
Easy for use
Just register and play, easy
provisioning.

17. 17
Climate for a Change
Cloud is not a hype
In fact it is mature enough, it is real and here!
Private, Group and Public Data
Access from one place to all private, groups
and public data.
Work from home
More and more people work from home.
Messaging and collaboration
Increase productivity by integrated
messaging and collaboration system.

18. 18
Our strategy
Integrated interface
All in one desktop – one web page is all you have.
Build new ecosystem
All social apps in one place.
Scaling by cloud
All resources are in the cloud.
Full backup by cloud
Save all data by external cloud providers.
New approach collaboration
New dimension for workplaces.
at glance

19. Deskdoo Box
Development is an ongoing process on the open hardware architecture…
Plug to TV
and enjoy!

20. 20
The future of business is cloud OS
Time is
Now

21. Thanks for Watching
http://deskdoo.com
adam.adamczyk@deskdoo.com
https://www.facebook.com/deskdoofan