CBD Hemp Oil Market Research Report 2014

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From April through October 2014 Hemp Broker Europe conducted market research within the CBD Hemp Oil Industry to determine the number of companies looking to purchase CBD Hemp Oil for either manufacturing retail products or bulk B2B distribution.

CBD Hemp Oil are products which contain Cannabidiol or CBD. A naturally occurring non-psychoactive cannabinoid in cannabis plant that has significant medical effects, but does not intoxicate people. CBD actually counteracts the psychoactivity or intoxicating effects of Tetrahydrocannabinol (THC) which is also a naturally occurring cannabinoid found in the cannabis plant.

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CBD Hemp Oil Market Research Report 2014

  1. 1. CBD Hemp Oil Market Research Report 2014 CBD Hemp Oil Market Research Report 2014 1
  2. 2. Author: Joe Spencer Email: info(@)hempbroker.eu Website: http://hempbroker.eu Date: October 24, 2014 File Name: cbd-hemp-oil-market-research-report-2014.pdf Page Count: 16 CBD Hemp Oil Market Research Report 2014 2
  3. 3. Table of Contents .....................................................................CBD Hemp Oil Market Research 4 ...................................................................................What is CBD Hemp Oil? 5 .............................................................................................Website Statistics 6 ............................................................................Google Adwords Campaigns 7 ..................................................................Top 20 Google Adwords Keywords 8 ........................................................Top 20 Organic Search Engine Keywords 9 ................................................................................Social Media Campaigns 10 ................................................................................Top 20 Visiting Countries 11 ...............................................................................................Sales Enquires 12 .........................................................Percentage of CBD Content Requested 13 ............................................................................................Market Concerns 14 .....................................................................................................References 16 CBD Hemp Oil Market Research Report 2014 3
  4. 4. CBD Hemp Oil Market Research Starting in April 2014 with releasing hempbroker.eu[1] for conducting market research within the CBD Hemp Oil Industry to determine the number of companies looking to purchase CBD Hemp Oil for either manufacturing retail products or bulk B2B distribution. During April through August 2014 the website was a simple text only webpage[2] which contained a form for collecting sales requests. In September 2014 a full website was released to better support our market research project. Online advertisements were published on Google Adwords during the months of April, June, July, September and October. Social Media campaigns were ran on Facebook, Google Plus and Pinterest and Twitter from April through October. CBD Hemp Oil Market Research Report 2014 4
  5. 5. What is CBD Hemp Oil? CBD Hemp Oil are products which contain Cannabidiol or CBD. A naturally occurring non-psychoactive cannabinoid in cannabis plant that has significant medical effects, but does not intoxicate people. CBD actually counteracts the psychoactivity or intoxicating effects of Tetrahydrocannabinol (THC) which is also a naturally occurring cannabinoid found in the cannabis plant. Many industrial Hemp varieties contain an average of 2% CBD which provides a legal source of producing CBD Oil since these varieties contain low percentage of THC. The reduced psychoactivity of CBD-rich cannabis varieties may make it an appealing treatment option for patients seeking anti-inflammatory, anti-pain, anti-anxiety, anti-psychotic, anti-spasm, anti-viral, anti- bacterial and/or anti-cancer effects without the intoxicating side-effects of THC. Recent scientific and clinical studies are illustrating CBD’s potential as a treatment for a wide range of conditions, including rheumatoid arthritis, diabetes, alcoholism, MS, chronic pain, schizophrenia, PTSD, antibiotic-resistant infections, epilepsy, and other neurological disorders. CBD’s neuroprotective and neurogenic effects. CBD’s anti-seizure and anti-cancer properties are currently being researched at many international academic medical centers.[3][4] CBD Hemp Oil Market Research Report 2014 5
  6. 6. Website Statistics Listed below are the monthly website statistics including the unique visitors, total visits and number of page views. During September there was a noticeable increase of website visitors following the release of the full website . CBD Hemp Oil Market Research Report 2014 6
  7. 7. Google Adwords Campaigns Two separate Google Adwords campaigns were ran to promote bulk sales of CBD Hemp Oil. The first campaign ran from April to June and the second rand from September through October. Both campaigns used the lowest daily spending budgets and minimum cost per click (CPC) settings. The budget strategy was selected for aggressively forcing ad clicks but for more specific targeted visitors. April 2014 • Total Clicks: 69 • Total Impressions: 3,845 • CTR: 1.79% • Average CPC: €0.13 • Cost: €9.15 June 2014 • Total Clicks: 169 • Total Impressions: 8,472 • CTR: 1.99% • Average CPC: €0.22 • Cost: €37.36 September 2014 • Total Clicks: 277 • Total Impressions: 24,377 • CTR: 1.14% • Average CPC: €0.12 • Cost: €34.93 October 2014 • Total Clicks: 937 • Total Impressions: 99,881 • CTR: 0.94% • Average CPC: €0.12 • Cost: €113.45 CBD Hemp Oil Market Research Report 2014 7
  8. 8. Top 20 Google Adwords Keywords 1. bulk cbd hemp oil 2. cbd oil 3. hemp oil 4. cbd 5. hemp cannabis oil 6. hemp oil 7. cbd oil 8. cannabidiol cbd oil 9. cbd oil manufacturer 10. hemp oil cannabis 11. wholesale cbd 12. cbd extract 13. cbd oil 14. cbd cannabidiol 15. buy cannabidiol oil 16. cbd buy 17. hemp oil 18. hemp cbd 19. cbd oil producer 20. cbd wholesale CBD Hemp Oil Market Research Report 2014 8
  9. 9. Top 20 Organic Search Engine Keywords 1. cbd oil 2. cbd 3. hemp oil 4. cannabis oil 5. hemp oil cancer 6. cbd rich hemp oil 7. buy cannabis oil holland 8. cbd hemp oil 9. hemp oil to buy 10. cbd rich hemp oil suppliers usa 11. hemp oil buy online 12. rich cbd hemp oil 13. cannibidol wholesale 14. denmark cbd oil 15. cbd hemp europe uk 16. hemp products 17. full extract cannabis oil 18. europe cbd hemp oil 19. wholesale cannabidiol oil 20. cannabidiol extract oil bulk CBD Hemp Oil Market Research Report 2014 9
  10. 10. Social Media Campaigns Twitter • Followers: 173,000 • Website Visitors: 484 • https://twitter.com/hemp_broker Facebook • Followers: 3,072 • Website Visitors: 124 • https://www.facebook.com/hemp.broker.europe Google Plus • Followers: 16 • Website Visitors: 12 • https://plus.google.com/+HempbrokerEucbdhempoil/posts Pinterest • Followers: 911 • Website Visitors: 27 • http://www.pinterest.com/hempbroker/pins/ LinkedIn • Followers: 4 • Website Visitors: 21 • https://www.linkedin.com/company/hemp-broker-europe CBD Hemp Oil Market Research Report 2014 10
  11. 11. Top 20 Visiting Countries Country Total Visitors 1. United States 107,889 2. Great Britain 8,510 3. Netherlands 4,714 4. Canada 4,100 5. Sweden 3,059 6. Germany 2,952 7. Spain 2,643 8. Japan 1,256 9. Australia 1,139 10. Italy 909 11. France 867 12. Austria 796 13. Denmark 726 14. South Africa 607 15. Greece 604 16. Brazil 446 17. Ireland 413 18. Morocco 350 19. Portugal 322 20. Estonia 283 CBD Hemp Oil Market Research Report 2014 11
  12. 12. Sales Enquires Sales enquires were collected by a contact page on the website to assist with exploring volume requirements, product specifications, locations, questions, concerns and with forming customer relations. There has been a drastic increase in sales enquires following CBD Project’s, a non- profit dedicated to promoting and publicizing research of cannabidiol and other components of the cannabis plant, publishing of Hemp Oil Hustler [5] on October 14th. The report contains the results of a six-month investigation that examines quality control of the CBD Hemp Oil products marketed by Medical Marijuana Inc, (MJNA) and possibly questionable financial dealings between MJNA and its affiliates and subsidiaries. 0 37.5 75.0 112.5 150.0 Apr May Jun Jul Aug Sep Oct CBD Hemp Oil Market Research Report 2014 12
  13. 13. Percentage of CBD Content Requested The following chart represents the percentages of CBD content buyers requested to have in their CBD Hemp Oil. • 100% and 90% CBD were the least desirable percentage due to it not being a “whole plant extract” containing other legal cannabinoids and terpenes. • 80% and 70% CBD received the most requests due to their high concentration of CBD content which reduces shipping cost and easies retail product manufacturing processes. • 50% and 20% CBD were requested in crude pastes forms • 5% CBD was requested for e-liquid product manufacturing. • 2% CBD was requested by few for bottling retail tincture products. 0 37.5 75.0 112.5 150.0 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 5% 2% CBD Hemp Oil Market Research Report 2014 13
  14. 14. Market Concerns There are a lot of concerns related to the product qualities and trust issues with companies selling CBD Hemp Oil. The following list outlines all the discovered concerns along with providing details of each topic. • Laboratory Analysis 100% of the buyers are concerned with many factors of quality mainly due to the Former Dixie Employee Blasts CBD Industry, Company[6] article published by Marijuana Business Daily about Tamar Wise’s statements about quality of Dixie Botanicals’ CBD-based products. • Cannabidiol Purity Buyers are becoming more aware of CBD Hemp Oil products which are currently on the market with contain less than marketed CBD content or no CBD content at all. This eduction has been gained by a few buyers from experienced directly and from product evaluations[7] which the International Cannabidiol Organization of Manufacturers and Research[8] (ICOMR) has started publishing during August 2014. • THC Content There is a lot of confusion on the allowed THC of CBD Hemp Oil productions. Some of the buyers understand that the maximum limits are less than US 0.3% and EU 0.2% where as others understand that the maximum limits are 10ppm for the US and EU. • Heavy Metal Contaminants This concern comes from the article published by Marijuana Business Daily about Tamar Wise’s statements about quality of Dixie Botanicals’ CBD-based products. As well as from concerns of China produced CBD Hemp Oil products due to a report published by the Chinese government One-Fifth of China’s Farmland Is Polluted, State Study Finds[9]. • Residual Solvents Buyers expressed concerns about the types of solvents used in the extraction process and for possible residual solvents. • Micro-Organisms Buyers expressed concerns about micro-organism contamination. CBD Hemp Oil Market Research Report 2014 14
  15. 15. • CO2 or Ethanol Extractions 35% of the buyers requested CO2 extracted CBD Hemp Oil for a product where as 65% requested ethanol extracts for a “whole plant extract” products ! containing other legal cannabinoids and terpenes. • Country of Origin 62% of the buyers have mentioned that they want to see country of origin documents to prove that the products aren’t from China or India because of questionable qualities. • Organic vs Conventional Hemp Cultivation 85% of the buyers are requesting organic however they are accepting conventionally cultivated hemp due to the shortage. • Import/Export Regulations ! 45% buyers mentioned that some companies labeling the shipments as other ! type of hemp products such as hemp stains, industrial grade hemp seed oil ! instead of a food supplement product. • Seller Trust ! 85% of the buyers have concerns about companies not delivering CBD Hemp ! Oil products which have been paid for. There are also concerns of companies ! not providing same quality of provided samples. Many of the buyers have also ! experienced that companies are over committing or under estimating their ! production capabilities due to not being able to deliver the volume they have ! committed too. • Pricing 100% of the buyers have concerns of pricing because some companies are taking advantage of the confusion between prices being set on the per milligram of pure CBD content or the whole hemp oil containing CBD, cannabinoids and fatty acids. All buyers agreed pricing and product labeling of CBD content should be of pure CBD content per milligram. CBD Hemp Oil Market Research Report 2014 15
  16. 16. References 1. Hemp Broker Europe Website http://hempbroker.eu 2. What is CBD? http://www.projectcbd.org/about/introducing-cbd/ 3. Conditions http://www.projectcbd.org/medicine-2/conditions/ 4. Text Only Webpage for Hemp Broker Europe http://hempbroker.eu/cannabidiol-cbd-2.html 5. HEMP OIL HUSTLERS: A Project CBD Special Report on Medical Marijuana Inc., HempMeds and Kannaway http://www.projectcbd.org/news/hemp-oil-hustlers-a-project-cbd-special-report-on- medical-marijuana-inc-hempmeds-and-kannaway/ 6. Former Dixie Employee Blasts CBD Industry, Company http://mmjbusinessdaily.com/former-dixie-employee-blasts-cbd-industry-former- employer/ 7. CBD Hemp Oil Product Reviews Published by the ICOMR http://hempbroker.eu/cbd-hemp-oil-product-reviews/ 8. International Cannabidiol Organization of Manufacturers and Research Website http://www.icomr.org/ 9. One-Fifth of China’s Farmland Is Polluted, State Study Finds http://www.nytimes.com/2014/04/18/world/asia/one-fifth-of-chinas-farmland-is- polluted-state-report-finds.html CBD Hemp Oil Market Research Report 2014 16

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