From April through October 2014 Hemp Broker Europe conducted market research within the CBD Hemp Oil Industry to determine the number of companies looking to purchase CBD Hemp Oil for either manufacturing retail products or bulk B2B distribution. CBD Hemp Oil are products which contain Cannabidiol or CBD. A naturally occurring non-psychoactive cannabinoid in cannabis plant that has significant medical effects, but does not intoxicate people. CBD actually counteracts the psychoactivity or intoxicating effects of Tetrahydrocannabinol (THC) which is also a naturally occurring cannabinoid found in the cannabis plant.

1. CBD Hemp Oil
Market Research Report 2014
CBD Hemp Oil Market Research Report 2014
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2. Author: Joe Spencer
Email: info(@)hempbroker.eu
Website: http://hempbroker.eu
Date: October 24, 2014
File Name: cbd-hemp-oil-market-research-report-2014.pdf
Page Count: 16
CBD Hemp Oil Market Research Report 2014
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3. Table of Contents
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CBD Hemp Oil Market Research 4
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What is CBD Hemp Oil? 5
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Website Statistics 6
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Google Adwords Campaigns 7
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Top 20 Google Adwords Keywords 8
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Top 20 Organic Search Engine Keywords 9
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Social Media Campaigns 10
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Top 20 Visiting Countries 11
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Sales Enquires 12
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Percentage of CBD Content Requested 13
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Market Concerns 14
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References 16
CBD Hemp Oil Market Research Report 2014
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4. CBD Hemp Oil Market Research
Starting in April 2014 with releasing
hempbroker.eu[1] for conducting market research
within the CBD Hemp Oil Industry to determine
the number of companies looking to purchase
CBD Hemp Oil for either manufacturing retail
products or bulk B2B distribution.
During April through August 2014 the website
was a simple text only webpage[2] which
contained a form for collecting sales requests.
In September 2014 a full website was released
to better support our market research project.
Online advertisements were published on
Google Adwords during the
months of April, June, July,
September and October. Social
Media campaigns were ran on
Facebook, Google Plus and
Pinterest and Twitter from April
through October.
CBD Hemp Oil Market Research Report 2014
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5. What is CBD Hemp Oil?
CBD Hemp Oil are products which contain Cannabidiol or CBD. A naturally occurring
non-psychoactive cannabinoid in cannabis plant that has significant medical effects,
but does not intoxicate people. CBD actually counteracts the psychoactivity or
intoxicating effects of Tetrahydrocannabinol (THC) which is also a naturally occurring
cannabinoid found in the cannabis plant. Many industrial Hemp varieties contain an
average of 2% CBD which provides a legal source of producing CBD Oil since these
varieties contain low percentage of THC. The reduced psychoactivity of CBD-rich
cannabis varieties may make it an appealing treatment option for patients seeking
anti-inflammatory, anti-pain, anti-anxiety, anti-psychotic, anti-spasm, anti-viral, anti-
bacterial and/or anti-cancer effects without the intoxicating side-effects of THC.
Recent scientific and clinical studies are illustrating CBD’s potential as a treatment
for a wide range of conditions, including rheumatoid arthritis, diabetes, alcoholism,
MS, chronic pain, schizophrenia, PTSD, antibiotic-resistant infections, epilepsy, and
other neurological disorders. CBD’s neuroprotective and neurogenic effects. CBD’s
anti-seizure and anti-cancer properties are currently being researched at many
international academic medical centers.[3][4]
CBD Hemp Oil Market Research Report 2014
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6. Website Statistics
Listed below are the monthly website statistics including the unique visitors, total
visits and number of page views. During September there was a noticeable increase
of website visitors following the release of the full website .
CBD Hemp Oil Market Research Report 2014
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7. Google Adwords Campaigns
Two separate Google Adwords campaigns were ran to promote bulk sales of CBD
Hemp Oil. The first campaign ran from April to June and the second rand from
September through October.
Both campaigns used the lowest daily spending budgets and minimum cost per click
(CPC) settings. The budget strategy was selected for aggressively forcing ad clicks
but for more specific targeted visitors.
April 2014
• Total Clicks: 69
• Total Impressions: 3,845
• CTR: 1.79%
• Average CPC: €0.13
• Cost: €9.15
June 2014
• Total Clicks: 169
• Total Impressions: 8,472
• CTR: 1.99%
• Average CPC: €0.22
• Cost: €37.36
September 2014
• Total Clicks: 277
• Total Impressions: 24,377
• CTR: 1.14%
• Average CPC: €0.12
• Cost: €34.93
October 2014
• Total Clicks: 937
• Total Impressions: 99,881
• CTR: 0.94%
• Average CPC: €0.12
• Cost: €113.45
CBD Hemp Oil Market Research Report 2014
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8. Top 20 Google Adwords Keywords
1. bulk cbd hemp oil
2. cbd oil
3. hemp oil
4. cbd
5. hemp cannabis oil
6. hemp oil
7. cbd oil
8. cannabidiol cbd oil
9. cbd oil manufacturer
10. hemp oil cannabis
11. wholesale cbd
12. cbd extract
13. cbd oil
14. cbd cannabidiol
15. buy cannabidiol oil
16. cbd buy
17. hemp oil
18. hemp cbd
19. cbd oil producer
20. cbd wholesale
CBD Hemp Oil Market Research Report 2014
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9. Top 20 Organic Search Engine Keywords
1. cbd oil
2. cbd
3. hemp oil
4. cannabis oil
5. hemp oil cancer
6. cbd rich hemp oil
7. buy cannabis oil holland
8. cbd hemp oil
9. hemp oil to buy
10. cbd rich hemp oil suppliers usa
11. hemp oil buy online
12. rich cbd hemp oil
13. cannibidol wholesale
14. denmark cbd oil
15. cbd hemp europe uk
16. hemp products
17. full extract cannabis oil
18. europe cbd hemp oil
19. wholesale cannabidiol oil
20. cannabidiol extract oil bulk
CBD Hemp Oil Market Research Report 2014
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10. Social Media Campaigns
Twitter
• Followers: 173,000
• Website Visitors: 484
• https://twitter.com/hemp_broker
Facebook
• Followers: 3,072
• Website Visitors: 124
• https://www.facebook.com/hemp.broker.europe
Google Plus
• Followers: 16
• Website Visitors: 12
• https://plus.google.com/+HempbrokerEucbdhempoil/posts
Pinterest
• Followers: 911
• Website Visitors: 27
• http://www.pinterest.com/hempbroker/pins/
LinkedIn
• Followers: 4
• Website Visitors: 21
• https://www.linkedin.com/company/hemp-broker-europe
CBD Hemp Oil Market Research Report 2014
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11. Top 20 Visiting Countries
Country Total Visitors
1. United States 107,889
2. Great Britain 8,510
3. Netherlands 4,714
4. Canada 4,100
5. Sweden 3,059
6. Germany 2,952
7. Spain 2,643
8. Japan 1,256
9. Australia 1,139
10. Italy 909
11. France 867
12. Austria 796
13. Denmark 726
14. South Africa 607
15. Greece 604
16. Brazil 446
17. Ireland 413
18. Morocco 350
19. Portugal 322
20. Estonia 283
CBD Hemp Oil Market Research Report 2014
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12. Sales Enquires
Sales enquires were collected by a contact page on the website to assist with
exploring volume requirements, product specifications, locations, questions,
concerns and with forming customer relations.
There has been a drastic increase in sales enquires following CBD Project’s, a non-
profit dedicated to promoting and publicizing research of cannabidiol and other
components of the cannabis plant, publishing of Hemp Oil Hustler [5] on October
14th. The report contains the results of a six-month investigation that examines
quality control of the CBD Hemp Oil products marketed by Medical Marijuana Inc,
(MJNA) and possibly questionable financial dealings between MJNA and its affiliates
and subsidiaries.
0
37.5
75.0
112.5
150.0
Apr May Jun Jul Aug Sep Oct
CBD Hemp Oil Market Research Report 2014
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13. Percentage of CBD Content Requested
The following chart represents the percentages of CBD content buyers requested to
have in their CBD Hemp Oil.
• 100% and 90% CBD were the least desirable percentage due to it not being a
“whole plant extract” containing other legal cannabinoids and terpenes.
• 80% and 70% CBD received the most requests due to their high concentration of
CBD content which reduces shipping cost and easies retail product manufacturing
processes.
• 50% and 20% CBD were requested in crude pastes forms
• 5% CBD was requested for e-liquid product manufacturing.
• 2% CBD was requested by few for bottling retail tincture products.
0
37.5
75.0
112.5
150.0
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 5% 2%
CBD Hemp Oil Market Research Report 2014
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14. Market Concerns
There are a lot of concerns related to the product qualities and trust issues with
companies selling CBD Hemp Oil. The following list outlines all the discovered
concerns along with providing details of each topic.
• Laboratory Analysis
100% of the buyers are concerned with many factors of quality mainly
due to the Former Dixie Employee Blasts CBD Industry, Company[6] article
published by Marijuana Business Daily about Tamar Wise’s statements about
quality of Dixie Botanicals’ CBD-based products.
• Cannabidiol Purity
Buyers are becoming more aware of CBD Hemp Oil products which are
currently on the market with contain less than marketed CBD content or no
CBD content at all. This eduction has been gained by a few buyers from
experienced directly and from product evaluations[7] which the International
Cannabidiol Organization of Manufacturers and Research[8] (ICOMR) has
started publishing during August 2014.
• THC Content
There is a lot of confusion on the allowed THC of CBD Hemp Oil productions.
Some of the buyers understand that the maximum limits are less than US
0.3% and EU 0.2% where as others understand that the maximum limits are
10ppm for the US and EU.
• Heavy Metal Contaminants
This concern comes from the article published by Marijuana Business Daily
about Tamar Wise’s statements about quality of Dixie Botanicals’ CBD-based
products. As well as from concerns of China produced CBD Hemp Oil
products due to a report published by the Chinese government
One-Fifth of China’s Farmland Is Polluted, State Study Finds[9].
• Residual Solvents
Buyers expressed concerns about the types of solvents used in the extraction
process and for possible residual solvents.
• Micro-Organisms
Buyers expressed concerns about micro-organism contamination.
CBD Hemp Oil Market Research Report 2014
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15. • CO2 or Ethanol Extractions
35% of the buyers requested CO2 extracted CBD Hemp Oil for a product
where as 65% requested ethanol extracts for a “whole plant extract” products
! containing other legal cannabinoids and terpenes.
• Country of Origin
62% of the buyers have mentioned that they want to see country of origin
documents to prove that the products aren’t from China or India because of
questionable qualities.
• Organic vs Conventional Hemp Cultivation
85% of the buyers are requesting organic however they are accepting
conventionally cultivated hemp due to the shortage.
• Import/Export Regulations
! 45% buyers mentioned that some companies labeling the shipments as other
! type of hemp products such as hemp stains, industrial grade hemp seed oil
! instead of a food supplement product.
• Seller Trust
! 85% of the buyers have concerns about companies not delivering CBD Hemp
! Oil products which have been paid for. There are also concerns of companies
! not providing same quality of provided samples. Many of the buyers have also
! experienced that companies are over committing or under estimating their
! production capabilities due to not being able to deliver the volume they have
! committed too.
• Pricing
100% of the buyers have concerns of pricing because some companies are
taking advantage of the confusion between prices being set on the per
milligram of pure CBD content or the whole hemp oil containing CBD,
cannabinoids and fatty acids. All buyers agreed pricing and product labeling of
CBD content should be of pure CBD content per milligram.
CBD Hemp Oil Market Research Report 2014
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16. References
1. Hemp Broker Europe Website
http://hempbroker.eu
2. What is CBD?
http://www.projectcbd.org/about/introducing-cbd/
3. Conditions
http://www.projectcbd.org/medicine-2/conditions/
4. Text Only Webpage for Hemp Broker Europe
http://hempbroker.eu/cannabidiol-cbd-2.html
5. HEMP OIL HUSTLERS: A Project CBD Special Report on Medical Marijuana Inc.,
HempMeds and Kannaway
http://www.projectcbd.org/news/hemp-oil-hustlers-a-project-cbd-special-report-on-
medical-marijuana-inc-hempmeds-and-kannaway/
6. Former Dixie Employee Blasts CBD Industry, Company
http://mmjbusinessdaily.com/former-dixie-employee-blasts-cbd-industry-former-
employer/
7. CBD Hemp Oil Product Reviews Published by the ICOMR
http://hempbroker.eu/cbd-hemp-oil-product-reviews/
8. International Cannabidiol Organization of Manufacturers and Research Website
http://www.icomr.org/
9. One-Fifth of China’s Farmland Is Polluted, State Study Finds
http://www.nytimes.com/2014/04/18/world/asia/one-fifth-of-chinas-farmland-is-
polluted-state-report-finds.html
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