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Engagement & Social Media in Marburg

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Engagement & Social Media in Marburg

  1. 1. Engagement & Neue Medien in Marburg Hanno Groth | Gradmesser 13.02.2012 | TTZ Marburg
  2. 2. -2- Engagement in MarburgNABU Bildungsfest Verkehrsclub Deutschland (VCD) Anti AtomPlenum Greenpeace Urwaldpostamt BUND SpielraumUmweltBildung Radikate Moving Planet ADFC RoterStern/Strömungen Landestheater Kulturhorizonte WaggonhalleKFZ Trauma/G-Werk Trauma Kino TTZ VHS Alte MensaArtgerechtes - der Fairein Motives Verein Weitblick WeltladenPlanetview/Malaika Weltbewusst Viva con Agua Attac MarburgFairbinden Fairhandelszone Marburg-Biedenkopf Terra TechAmnesty Arbeit & Bildung Terre de Famme Tafel Juko OhrfunkNetzwerk Richtsberg Phlink Filmriss Campus TV Radio Unerhört …
  3. 3. -3- Engagement in MarburgNABU Bildungsfest Verkehrsclub Deutschland (VCD) Anti AtomPlenum Greenpeace Urwaldpostamt BUND SpielraumUmweltBildung Radikate Moving Planet ADFC RoterStern/Strömungen Landestheater Kulturhorizonte WaggonhalleKFZ Trauma/G-Werk Trauma Kino TTZ VHS Alte MensaArtgerechtes - der Fairein Motives Verein Weitblick WeltladenPlanetview/Malaika Weltbewusst Viva con Agua Attac MarburgFairbinden Fairhandelszone Marburg-Biedenkopf Terra TechAmnesty Arbeit & Bildung Terre de Famme Tafel Juko OhrfunkNetzwerk Richtsberg Phlink Filmriss Campus TV Radio Unerhört …Umwelt | Kultur, Bildung & Veranstalter | Entwicklung, Globalisierung & Fairer HandelSoziales & Menschenrechte| Unigruppen & Medien
  4. 4. -4- Social Media in Marburg Facebook (18) 42% Twitter (9) 21% Flickr (2) 5% Youtube / Vimeo (4) 9%Weitere Neue Medien Issuu, Google Maps und Xing
  5. 5. 0 100 200 300 400 500 700 900 600 800 KFZnicht mehr aktiv Trauma/G-Werk Waggonhalle Landestheather Trauma Kino Urwaldpostamt Radio Unerhört Filmriss Greenpeace Fans Phlink Motives/Globale facebook Artgerechtes Roter Stern Weitblick Campus TV Motives/Klimapar… Viva con Agua Radikate Strömungen -5-
  6. 6. -6- Twitter Follower600 485500 402400300 183200 126 83 78 60100 21 7 0nicht mehr aktiv
  7. 7. -7- Twitter Follower Freunde Tweets Klout-Scoure* Greenpeace_UPA 485 300 150 - Greenpeace_MR 402 231 1.172 16 trauma_marburg 183 46 480 10 gruenercampusMR 126 117 107 10 theatermarburg 83 50 401 12 CampusTVMarburg 78 3 15 10 filmrissmarburg 60 0 167 14 Weitblick_MR 21 14 4 - vhs_marburg 7 3 3 -* bewertet den Einfluss von Twitter-Nutzern (www.klout.com)
  8. 8. -8- Drei gute BeispieleIm Vimeo-Channel vom G-Werk und Traumakino Bei der Greenpeace-Landestheather gibt es sorgen für eine aktive Twitter-Demo konntenClips zu den aktuellen Facebook-Seite. Fans sich Nutzer an einerTheaterstücken. erhalten wöchentlich virtuellen Demo per Veranstaltungsein- Mail, facebook oder ladungen, es gibt diverse Twitter beteiligen. Fotoalbem, usw.
  9. 9. -9- Jede fünfte Gruppe in Marburg nutzt(e) Twitter. Die Hälfte 50 % hat das Twittern wieder eingestellt. In Marburg sind Kulturveranstalter gut vernetzt. Ein Drittel 36 % der facebook-Profile empfiehlt keine Marburger Seite. Drei Gruppen haben eine facebook Fanbox auf ihrer 3 Homepage. Es gibt 0 Willkommensseiten bei facebook. Über das KFZ sprechen 139 facebook-Nutzer. Über 90% der 139 Gruppen sprechen weniger als 20 Nutzer. Die Vielfalt Neuer Medien ist gering. Nur zwei Gruppen 2 nutzen mindestens drei Neue Medien aktiv.
  10. 10. - 10 - KONTAKT hannogroth@biomail.deDanke schön! Twitter.com/hannogroth Xing.com/profile/Hanno_Groth hannogroth www.gradmesser.net

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