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Kreativsprint Bregenzerwälder Bezirksmusikfest 2016

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Design Thinking + Art of Hosting am Beispiel des "Bregenzerwälder Bezirksmusikfests 2016" mit dem Musikverein Egg. Kooperation mit go biq und Lukas Hämmerle.

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Kreativsprint Bregenzerwälder Bezirksmusikfest 2016

  1. 1. Wir arbeiten am Kern. hgn.io Musikverein Egg. Kreativsprint Bezirksmusikfest 2016 Samstag, 5. September 2015 CAMPUS V Coworking
  2. 2. Inhalte. 1. Einleitung 2. Zielsetzung 3. Ablauf 4. Ergebnisse 5. Rollen 2Wir arbeiten am Kern. | Musikverein Egg | 5. September 2015
  3. 3. Worum geht‘s beim Kreativsprint? Warum und wozu? Einleitung 3Wir arbeiten am Kern. | Musikverein Egg | 5. September 2015
  4. 4. Zu Grunde liegende Annahmen... Andere Kreativprozesse führen zu anderen Ergebnissen: – Co-Creation / Beteiligung (gemeinsam) – time-boxed (bewusster Zeitdruck) – das Problem wirklich verstehen > klare Leitideen (Design Thinking) – klarer Rahmen (Agile, Art of Hosting...) Das Segmentieren des Kreativprozesses ist zeitaufwändiger und weniger effektiv. Ein inspirierendes Umfeld führt zu besseren Ergebnissen. Vertrauen in den Kreativprozess > Es wird passieren. Konzentration auf das Wesentliche, dann können wir auch an einem Tag extrem viel schaffen (co-create). 4Wir arbeiten am Kern. | Musikverein Egg | 5. September 2015
  5. 5. Konzept Kreativsprint 5Wir arbeiten am Kern. | Musikverein Egg | 5. September 2015 1) verstehen 2) entwickeln 3) umsetzen hinein fühlen beobachten forschen wirklich verstehen Wie wird das BMF16 zu einem echten „Fest der Musik“, das im Bregenzerwald und darüber hinaus Spuren hinterlässt? Gemeinsam... Ideen generieren Prototypen entwickeln UMSETZEN Ideen verbinden Problemraum Lösungsraum WOW!
  6. 6. Wie wollen wir vorgehen? Wie läuft der Kreativsprint ab? Ablauf 6Wir arbeiten am Kern. | Musikverein Egg | 5. September 2015
  7. 7. Leitfrage Wie wird das Bezirksmusikfest zu einem echten "Fest der Musik", das im Bregenzerwald und darüber hinaus Spuren hinterlässt? 7Wir arbeiten am Kern. | Musikverein Egg | 5. September 2015
  8. 8. Ablauf Wann? Was? 6:00 Ankommen, gemeinsames Frühstück 6:30 Check-In / Intro / Programm 6:45 Verstehen 1: Die Marke Bregenzerwald verstehen. Das Bezirksmusikfest verstehen. Die Besucher/innen verstehen. 8:15 Verstehen 2: Leitbild (makro) 9:00 Entwickeln 1: Ideen generieren 9:15 Zwischenpräsentation 9:30 Entwickeln 2: Ideen konkretisieren 10:30 Entwickeln 3: Ideen fixieren (meso) 11:00 Arbeitsaufträge / Nachmittagsprogramm 11:30 Gemeinsames Mittagessen 8Wir arbeiten am Kern. | Musikverein Egg | 5. September 2015 Wann? Was? 12:30 Umsetzen 1 (mikro) 14:00 Zwischenpräsentation 14:30 Umsetzen 2 (mikro) 16:00 Zwischenpräsentation 16:15 Umsetzen 3 (mikro) 17:30 Abschlusspräsentation 17:45 Ausblick / Nächste Schritte 18:00 Ende Vormittag Nachmittag * Pausen werden zwischendurch nachBedarf festgelegt
  9. 9. Was wollen wir gemeinsam erreichen? Was soll heute um 18 Uhr fertig sein? Zielsetzung 9Wir arbeiten am Kern. | Musikverein Egg | 5. September 2015
  10. 10. Greifbare Ergebnisse Leitbild / Motto Logo / Schriftzug / Design Kernbotschaft(en) / kreative Idee / Aufhänger Foto- / Video Konzept (möglichst viele) Kommunikationsmittel – Plakat – Flyer – Web-Design – ... Kommunikationskonzept (offline / online) Web-Konzept Social Media Kanäle eingerichtet Beispiel-Texte Ablauf BMF16 Organisation / Projektmgt. räumliche Umsetzung 10Wir arbeiten am Kern. | Musikverein Egg | 5. September 2015
  11. 11. Nicht greifbare Ergebnisse Klarheit im Denken Leitgedanke, der Orientierung gibt und Sinn vermittelt Team Spirit, Begeisterung 11Wir arbeiten am Kern. | Musikverein Egg | 5. September 2015
  12. 12. Wie wollen wir zusammen arbeiten? Wer ist dabei? Rollen 12Wir arbeiten am Kern. | Musikverein Egg | 5. September 2015
  13. 13. Fokus auf das Wesentliche 13Wir arbeiten am Kern. | Musikverein Egg | 5. September 2015 Musiker / Musik-BegeisterteKernteam Integratoren Strategen Designer Kommunikatoren Querdenker Organisatoren Facilitators Mit-Denker Unterstützer Kultur-Träger Web-Cracks
  14. 14. Anfahrt 14Wir arbeiten am Kern. | Musikverein Egg | 5. September 2015
  15. 15. 15Wir arbeiten am Kern. | Musikverein Egg | 5. September 2015 Hagen Management GmbH CAMPUS V Coworking Hintere Achmühlerstraße 1a 6850 Dornbirn, Österreich T +43 (0)5572 401 011 office@hgn.io www.hgn.io Organisation Projektmanagement Digitalisierung

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