2. Structure of Just Pass
Problem
Solution
Current Business
Status model
Financial We are
projection
special
Team
MK and
Sales
Competition

3. Team
Lorraine Morisson, Norbert Szijarto,
Accounting department financial department
Joana Fusté,
Advertising department
Helena Garcia, Rita Sa,
Marketing department Alliance and partnership sector

4. Problem
Ignorance
Time
High prices!

5. Solution
Organization of trip
Customized services
One card
Diferent prices to diferent clients

6. Business Model
Recurring revenue
Partners
Annuality
Card $

7. Why trust us?
RYANAIR
RESTAURANTS
AND HOTELS
GOVERNAMENTS
OF CITIES
JUST PASS

8. Why are we especial?
We offer to our customers We will organize your entire
We are an on-line platform
specials discounts and trip don’t worry about
that has all–in-one package.
unforgettable experiences. anything, we take care of
your trip.

9. Marketing and Sales
Our idea is getting people know us in different ways:
 We are going to advertise in online travel webs
and travel magazines.
 As we are working with different hotels, pubs and touristic attractions
there would be different information about us so their customers will
know about us.

10. Competition
1. Direct competitors
- Travel agencies (Thomas Cook, Expedia…)
- Liligo (a search engine specialized in travels; it
uses Google business model as well as a principle
of affiliation)
2. Indirect competitors
- Online applications to organize your itinerary
(Michelin, TripIt, Kukunu…)
- Online flights comparators (Jetcost, Kayak..)

11. Market
• UNWTO - 2011
– 385 million arrivals in the EU
– Spent 271 billion euros in the EU
– Spent 700 euros per capita per arriva
• Tourism market: expected yearly 5 %
growth in the EU

12. Just Pass Financial Planning
5 years financial planning
revenues total expenditures total
revenues expenditure
Y total number number subscriptio commissio
(yearly)
issuing marketing labour and pilot
s (yearly) EBIT
users of new of issued n fee n fee cards admin costs project
(million) users cards
0 0 0 0 0 0 0 0 10 0,6 20 30,6 -30,6
1 0,5 0,5 0,5 12,6 4,9 17,5 0,5 50 4,1 5 59,6 -42,1
2 1,5 1 1,5 37,8 14,7 52,5 1 40 12,3 0 53,3 -0,8
3 4,5 3 4,5 113,4 44,1 157,5 3 30 26,1 0 59,1 98,4
4 13,5 9 13,5 340,2 132,3 472,5 9 20 56,7 0 85,7 386,8
5 40,5 27 40,5 1020,6 396,9 1417,5 27 20 126,9 0 173,9 1243,6
Financial Planning Cost Structure
1600 200
1400
1200 1243,6
euro (million) 150 pilot project
1000
euro (million)
800 labour and admin costs
100
600 marketing
400 386,8 50 issuing cards
200
98,4
0 -30,6 -42,1 -0,8 0
-200 0 1 2 3 4 5
0 1 2 3 4 5
total revenue (yearly) total expenditures (yearly) EBIT

13. Current Status
Funds: own savings, friends and family
Creating impact studies and analysing the
tourism market
Pre-negotiations with possible partners
and other stakeholders
Raise money to launch the pilot project