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Look Outside the Firewall to Get
                       a Complete Picture of Your Data
               How Tapping into External Data Sources will take
            Your Data Integration Strategy to the Next Generation




                                              Ted Friedman
                             VP, Information Management, Gartner




0




    Data Integration For The Extended Enterprise




                                                  Ted Friedman
                                        VP, Information Management
                                                    @ted_friedman




                                                                     1
Innovation-Enabling Information Assets
Often Reside Outside The Firewall
                                                                           $
             Location       Predictive               Disaster & Electronic Oil       Product Supply chain
                                         Real-time
                                                     emergency trading price
             Vehicle
           telematics
            Sensor & remote
                                                                                   Other                      None
              monitoring
            Emerging                 "What new type of
             markets                 information will be
            Genetic &                the most disruptive
             health                  in your industry in
                                     the next five years?"                                 Don't know/
            Energy source                                                                   no reply
               & cost

              Social

                Transparency
                                 Digital media
                                               Consumer    Sustainability &   Legal and            Technology
                                    metrics                                                  These respondents
                                                behavior   environmental      regulatory     named a technology, not
                                                                                             a type of information.
Gartner worldwide CEO and
senior business executive
survey, 2012., n = 381




Integration Projects Complexity and
Scope



        “By 2016, 50% of new integration projects will
       involve on-premises applications, e-commerce
             trading partners and cloud services.”
    (Gartner, Predicts 2012: Application Integration Will Increase in Scope and Complexity,
                                           Nov. 2012)




                                                                                                                       2
And SaaS Adoption Also Forces Extending
of Integration Infrastructure
                Survey Question: Which of the following issues did your organization experience
                             during its most recent SaaS deployment? (N = 104)

  Limited integration with existing systems                                                                                         36.5%
                       Instability in network                                                                                   34.6%
 Longer term in deployment than expected                                                                                        34.6%
                  Difficulty of customization                More than one-third cite                                     32.7%
         Limited flexibility of customization                issues with recent SaaS                                     31.7%
          Lack of vendor support capability                       deployments                                 26.9%
                        Lack of functionality                                                                26.0%
       Limited expandability of vendor data…                                                           24.0%
 Concern about the future of vendors used                                                            23.1%
                   Issues with data security                                                     20.2%
           Incidents in vendor data centers                                                 18.3%            By 2013, at least 20% of
Possibility of higher costs after long usage                                            15.4%
                                                                                                            SaaS will be rolled back to
                                                                                                               on-premises apps!
                                 Limited ROI                             9.6%
                                      Others            1.9%

                                                0                      10                   20                  30                       40

From "Predicts 2012: Software as a Service Prompts Return to On-Premises" (G00227302)




Your Problem Isn't “Data Integration" —
It's "Integrating Everything"
Your integration                                    Cloud Provider 1          Cloud Provider 2        Cloud Provider 3            Cloud Provider 4

challenges include:
• Synchronizing master
  data (e.g., customer)                             E.g., SaaS,           E.g., SaaS,                         E.g., Contact             E.g., SaaS
                                                      Sales                 Shared                             Verification            Community
• Complex, multistep                                Automation             VMI App                              Service                Management

  business processes                                         Customers                                                                Suppliers

• Frequently adding new
  applications                                                                 What do you need
                                                                                     HERE
• Multienterprise
  composite applications                                                       to be successful
                                                                                at integration?
• Linking SaaS with on-
  premises SOA services
• API governance across                      Division A                                                                                       Division B
  cloud, on-premises apps                                                                                                     ESB
                                                                                                                              (IT
                                                                                                                              Organization)
• Moving applications from
                                                                  Apps
  on-premises to cloud,                                           (Line of Business)
  and back again                                                                             Headquarters

       = Application or SaaS




                                                                                                                                                           3
Challenges of Data In The Cloud
Through 2016, only 30% of enterprises will include data
governance and integration among top criteria before putting
their data in the cloud.

What Makes This Happen:              Potential Inhibitors:
• Organizations using cloud-based    • Cloud services spur the need
  services fail to focus on data-      and enterprise commitment
  oriented priorities and bypass       for competencies and tools
  issues surrounding access,           to manage data in the cloud.
  latency and reuse of enterprise
  data.                              • Growing criticality for business
                                       ability to leverage data in cloud
• Ungoverned use of information        services to support present
  management technologies              and future information delivery
  "as a service" to replace proven     and analytics needs.
  practices and technologies.
                                     • Massive failures of cloud services
• Cautions for business exposures      result in information risks
  from high-value data and content     and crises.
  deployed to the cloud.




Among Data Integration Tools Use-Cases,
Inter-Enterprise Continues To Grow




  n=392




                                                                            4
Data Integration Hubs: Increasingly
Popular Implementation Style


                                                     Mapping

                                         Data Flow               Data

                                          Visibility/           Quality
                                          Metadata           Assurance


                                         Canonical               Data
                                           Forms            Persistence


                                                Transformation




                 Goal: agile delivery and sharing of data across
                 applications & DBs, both internal and external




Data Integration Is Critical To The Infrastructure
of The Contemporary Extended Enterprise
 Information
consumption
  use cases         Structured Data                             Content                           Hybrid



                                                 Specialized Capabilities

 Information
                                             Information Semantic Styles
 Capabilities
 Framework                                                Manage Metadata

                                                     Common Capabilities
                 Describe            Organize           Integrate         Share          Govern            Implement



 Information    Social
                                     Transactional
                                         Data                    Image            Text              Mobile
     sources                                                                                                  Search
                         Documents                      IT/OT             Audio           Video               Engine




                                                                                                                       5
Data Integration For The Extended Enterprise




                                              Ted Friedman
                                   VP, Information Management
                                                @ted_friedman




 Questions



             Ted Friedman
             VP, Information Management, Gartner




             Ronen Schwartz
             VP, Products, B2B, Informatica




                                                                6
Thank you for joining us!
           To learn more, please visit:
           www.informatica.com/B2B




Program Note
This webcast is sponsored by Informatica. Any editorial supplied by Informatica is
independent of Gartner analysis. All Gartner research is © 2013 by Gartner, Inc. and/or
its Affiliates. All rights reserved.

All Gartner materials are used by Informatica with Gartner’s permission and in no way
does the use or publication of Gartner research indicate Gartner’s endorsement of
Informatica products and/or strategies. Any other reproduction of this webcast in any
form without prior written permission is forbidden. The information contained herein has
been obtained from sources believed to be reliable.

Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such
information. Gartner shall have no liability for errors, omissions or inadequacies in the
information contained herein or for interpretations thereof. The opinions expressed
herein are subject to change without notice.




                                                                                            7

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Look outside firewall_for_complete_picture_of_data_wbr_slides_15_jan2013

  • 1. Look Outside the Firewall to Get a Complete Picture of Your Data How Tapping into External Data Sources will take Your Data Integration Strategy to the Next Generation Ted Friedman VP, Information Management, Gartner 0 Data Integration For The Extended Enterprise Ted Friedman VP, Information Management @ted_friedman 1
  • 2. Innovation-Enabling Information Assets Often Reside Outside The Firewall $ Location Predictive Disaster & Electronic Oil Product Supply chain Real-time emergency trading price Vehicle telematics Sensor & remote Other None monitoring Emerging "What new type of markets information will be Genetic & the most disruptive health in your industry in the next five years?" Don't know/ Energy source no reply & cost Social Transparency Digital media Consumer Sustainability & Legal and Technology metrics These respondents behavior environmental regulatory named a technology, not a type of information. Gartner worldwide CEO and senior business executive survey, 2012., n = 381 Integration Projects Complexity and Scope “By 2016, 50% of new integration projects will involve on-premises applications, e-commerce trading partners and cloud services.” (Gartner, Predicts 2012: Application Integration Will Increase in Scope and Complexity, Nov. 2012) 2
  • 3. And SaaS Adoption Also Forces Extending of Integration Infrastructure Survey Question: Which of the following issues did your organization experience during its most recent SaaS deployment? (N = 104) Limited integration with existing systems 36.5% Instability in network 34.6% Longer term in deployment than expected 34.6% Difficulty of customization More than one-third cite 32.7% Limited flexibility of customization issues with recent SaaS 31.7% Lack of vendor support capability deployments 26.9% Lack of functionality 26.0% Limited expandability of vendor data… 24.0% Concern about the future of vendors used 23.1% Issues with data security 20.2% Incidents in vendor data centers 18.3% By 2013, at least 20% of Possibility of higher costs after long usage 15.4% SaaS will be rolled back to on-premises apps! Limited ROI 9.6% Others 1.9% 0 10 20 30 40 From "Predicts 2012: Software as a Service Prompts Return to On-Premises" (G00227302) Your Problem Isn't “Data Integration" — It's "Integrating Everything" Your integration Cloud Provider 1 Cloud Provider 2 Cloud Provider 3 Cloud Provider 4 challenges include: • Synchronizing master data (e.g., customer) E.g., SaaS, E.g., SaaS, E.g., Contact E.g., SaaS Sales Shared Verification Community • Complex, multistep Automation VMI App Service Management business processes Customers Suppliers • Frequently adding new applications What do you need HERE • Multienterprise composite applications to be successful at integration? • Linking SaaS with on- premises SOA services • API governance across Division A Division B cloud, on-premises apps ESB (IT Organization) • Moving applications from Apps on-premises to cloud, (Line of Business) and back again Headquarters = Application or SaaS 3
  • 4. Challenges of Data In The Cloud Through 2016, only 30% of enterprises will include data governance and integration among top criteria before putting their data in the cloud. What Makes This Happen: Potential Inhibitors: • Organizations using cloud-based • Cloud services spur the need services fail to focus on data- and enterprise commitment oriented priorities and bypass for competencies and tools issues surrounding access, to manage data in the cloud. latency and reuse of enterprise data. • Growing criticality for business ability to leverage data in cloud • Ungoverned use of information services to support present management technologies and future information delivery "as a service" to replace proven and analytics needs. practices and technologies. • Massive failures of cloud services • Cautions for business exposures result in information risks from high-value data and content and crises. deployed to the cloud. Among Data Integration Tools Use-Cases, Inter-Enterprise Continues To Grow n=392 4
  • 5. Data Integration Hubs: Increasingly Popular Implementation Style Mapping Data Flow Data Visibility/ Quality Metadata Assurance Canonical Data Forms Persistence Transformation Goal: agile delivery and sharing of data across applications & DBs, both internal and external Data Integration Is Critical To The Infrastructure of The Contemporary Extended Enterprise Information consumption use cases Structured Data Content Hybrid Specialized Capabilities Information Information Semantic Styles Capabilities Framework Manage Metadata Common Capabilities Describe Organize Integrate Share Govern Implement Information Social Transactional Data Image Text Mobile sources Search Documents IT/OT Audio Video Engine 5
  • 6. Data Integration For The Extended Enterprise Ted Friedman VP, Information Management @ted_friedman Questions Ted Friedman VP, Information Management, Gartner Ronen Schwartz VP, Products, B2B, Informatica 6
  • 7. Thank you for joining us! To learn more, please visit: www.informatica.com/B2B Program Note This webcast is sponsored by Informatica. Any editorial supplied by Informatica is independent of Gartner analysis. All Gartner research is © 2013 by Gartner, Inc. and/or its Affiliates. All rights reserved. All Gartner materials are used by Informatica with Gartner’s permission and in no way does the use or publication of Gartner research indicate Gartner’s endorsement of Informatica products and/or strategies. Any other reproduction of this webcast in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice. 7