Thinking With Half Of Brain

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Wether your goal is to developnew products or services, a new way of marketing to your customer, or to reinvent your whole business model, "thinking with half of the brain" holds valuable clues as how to get better ideas, faster and more efficient, with less resources.

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Thinking With Half Of Brain

  1. 1. Thinking with only one half of the brain An innovative approach to innovation (c) The Coston Bonsulting Group, 2009
  2. 2. Everyone knows that the key to innovation is Thinking outside the box . Therefore, you need a box. The box paradox
  3. 3. Do you have one ? <ul><li>Define what a box is </li><ul><li>4 vertical and 2 horizontal planes *
  4. 4. 8 corners*
  5. 5. 1 opening **
  6. 6. Any material </li><ul><li>Cardboard
  7. 7. Wood
  8. 8. Enameled gold with diamonds or similar pricey jewelry
  9. 9. ... </li></ul></ul></ul>* Source : Innovation is Sick, Mother gets Flu – Gratner Institute, 2009 ** Not always
  10. 10. If you do have one, <ul><li>Define where you are </li><ul><li>Inside ?
  11. 11. Outside ?
  12. 12. In between? </li></ul></ul>
  13. 13. Have box, but already are outside the box ? <ul><li>How can thinking be innovative ? Need to be inside the box.
  14. 14. An innovator who is not inside the box is only an innovator. </li></ul>« The threat from the east growing stronger with each passing hour. All systems are failing, and talks with the west have turned sour » Gary Moore
  15. 15. Have No box ? <ul><li>How innovative can you be ?
  16. 16. An innovation system that is not outside the box is only an innovation system. </li></ul>« Ignorance is like a delicate fruit; touch it, and the bloom is gone.”» Oscar Wilde
  17. 17. Create your own box 1 <ul><li>Meet the consumer </li><ul><li>Almost half the world — over three billion people — live on less than $2.50 a day. </li><ul><li>Can they afford books ?
  18. 18. Do they have achieved a high level of education?
  19. 19. Are they using all their brains ? </li></ul></ul></ul>CERTAINLY NOT
  20. 20. Create your own box 2 <ul><li>To become a successful innovator,
  21. 21. you need the approach and mindset of your consumers.
  22. 22. « Become the target » (Sun Tzou) </li></ul>
  23. 23. Reach the target <ul><li>Half the world is a good target
  24. 24. Half the world in undereducated </li></ul>
  25. 25. Thus... <ul>Don't use all your brain ! Half is more than enough. </ul>
  26. 26. Half is always enough <ul><li>You will be surprised </li></ul>
  27. 27. How to do it ? <ul><li>Keep reading : </li><ul><li>badly written, poorly illustrated slide presentations with out-of-context figures thrown in the middle, random quotes and assertive valueless claims
  28. 28. aimed at some illiterate ape-level marketing persons </li></ul><li>Remember half of it </li></ul>It should be enough.
  29. 29. Thank you for your attention. Want to know more ? Contact Renee Dompierre, The Coston Bonsulting Group Marketing Manager at ReneeDompierre@gmail.com

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