Wether your goal is to developnew products or services, a new way of marketing to your customer, or to reinvent your whole business model, "thinking with half of the brain" holds valuable clues as how to get better ideas, faster and more efficient, with less resources.

1. Thinking with only one half of the brain An innovative approach to innovation (c) The Coston Bonsulting Group, 2009

2. Everyone knows that the key to innovation is Thinking outside the box . Therefore, you need a box. The box paradox

4. 8 corners*

5. 1 opening **

7. Wood

8. Enameled gold with diamonds or similar pricey jewelry

9. ... * Source : Innovation is Sick, Mother gets Flu – Gratner Institute, 2009 ** Not always

11. Outside ?

12. In between?

14. An innovator who is not inside the box is only an innovator. « The threat from the east growing stronger with each passing hour. All systems are failing, and talks with the west have turned sour » Gary Moore

16. An innovation system that is not outside the box is only an innovation system. « Ignorance is like a delicate fruit; touch it, and the bloom is gone.”» Oscar Wilde

18. Do they have achieved a high level of education?

19. Are they using all their brains ? CERTAINLY NOT

21. you need the approach and mindset of your consumers.

22. « Become the target » (Sun Tzou)

24. Half the world in undereducated

29. Thank you for your attention. Want to know more ? Contact Renee Dompierre, The Coston Bonsulting Group Marketing Manager at ReneeDompierre@gmail.com