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Technology Design

Predictive Power of Web 2.0 Data Hitwise High Order Bit Bill Tancer GM, Global Research, Hitwise

Hyper-innovation Requires More Timely and Complete Metrics for Actionable Insight

Roger’s Adoption Curve Speed of Adoption is function of: p = initial speed of adoption q = speed of later growth

2.0 Adoption Compression

Finding the Tipping-Point

Identifying the Early Adopter

Filtering for Trends

Bill Tancer General Manager, Global Research 415 597 4201 [email_address] Find out more: - Our Blog: www.ilovedata.com - Science of Search on TIME.com

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1. Predictive Power of Web 2.0 Data Hitwise High Order Bit Bill Tancer GM, Global Research, Hitwise

2. Hyper-innovation Requires More Timely and Complete Metrics for Actionable Insight

3. Roger’s Adoption Curve Speed of Adoption is function of: p = initial speed of adoption q = speed of later growth

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5. Finding the Tipping-Point

6. Identifying the Early Adopter

7. Filtering for Trends

8. Bill Tancer General Manager, Global Research 415 597 4201 [email_address] Find out more: - Our Blog: www.ilovedata.com - Science of Search on TIME.com