What happens when you're on the way to an important meeting with a VP and you get a flat tire? Here's a story of how what could have been "Avis Hates Flat Tires" or "Roadside Assistance Means ... Fix Your Own Damn Tire" became instead "Avis Delivers the Awesome" thanks to Chris Murray and Lauren B. of Waterloo, Canada. It's always better when you #delivertheawesome, and this story shows how doing an ordinary job in an extraordinary way yields results. Every time.