Have you ever wondered what Agile Marketing looks like in a nutshell? Here's a view from a practitioner's take on the process, including the people, processes, and tools necessary for success. Agile Marketing might be described as "Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” This presentation introduces the concept and makes it easier to get started on your next marketing project where you can incorporate some of the benefits of being Agile.