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BUTTERFLY
			IN A STORM
The True Story
of
Giselle Rufer Delance
Lady to Watch
By Diana S. Zimmerman
The world of high-end watchmaking
is, by its nature, elite, perilous, and
exclusionary.
Acceptance, if at all, comes with a
high price. A price Giselle Rufer
Delance has paid. She not only defied
the entire industry, she redefined it.
Like a magical butterfly, she has
weathered the darkest of storms and
emerged to enjoy the most vibrant of
rainbows.
From her challenging childhood in
the picturesque watchmaking town
of Porrentruy, Switzerland, to her rise
as a powerful entrepreneur and the
founder of the ultra chic Delance Swiss
Watches, this is her inspiring story.
‘ Giselle’s story is one of determination, courage, resilience and just
plain smarts. Her saga portrays an extraordinary individual who
also embodies the traits women have exhibited over time – not only
to survive, but to excel.’
– Irene Natividad, President, Global Summit of Women
‘ Giselle Rufer Delance’s story of how she blazed her own trail from an
early age to become an accomplished entrepreneur and watchmaker
extraordinaire will inspire you and touch your heart. I couldn’t put
this book down.’
– Monica Smiley, Editor & Publisher, Enterprising Women Magazine

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front&back

  • 1. BUTTERFLY IN A STORM The True Story of Giselle Rufer Delance Lady to Watch By Diana S. Zimmerman
  • 2. The world of high-end watchmaking is, by its nature, elite, perilous, and exclusionary. Acceptance, if at all, comes with a high price. A price Giselle Rufer Delance has paid. She not only defied the entire industry, she redefined it. Like a magical butterfly, she has weathered the darkest of storms and emerged to enjoy the most vibrant of rainbows. From her challenging childhood in the picturesque watchmaking town of Porrentruy, Switzerland, to her rise as a powerful entrepreneur and the founder of the ultra chic Delance Swiss Watches, this is her inspiring story. ‘ Giselle’s story is one of determination, courage, resilience and just plain smarts. Her saga portrays an extraordinary individual who also embodies the traits women have exhibited over time – not only to survive, but to excel.’ – Irene Natividad, President, Global Summit of Women ‘ Giselle Rufer Delance’s story of how she blazed her own trail from an early age to become an accomplished entrepreneur and watchmaker extraordinaire will inspire you and touch your heart. I couldn’t put this book down.’ – Monica Smiley, Editor & Publisher, Enterprising Women Magazine