Personal Information
Organization / Workplace
Boston, MA United States
Occupation
Chief Marketing Officer
Industry
Education
Website
about.me/gillian_smith
About
Currently the chief marketing officer at City Year, Gillian Smith traded a career in the corporate sector for a chance to make a difference in the nonprofit world. Having proven her marketing prowess at companies such as Coca-Cola and Burger King, she took an executive position at Teach For America in 2007, and then joined City Year in 2011. In the short time she has been with the nonprofit organization, which supports the public school system and helps students stay in school and on track to graduate, Gillian Smith has conducted multiple effective marketing campaigns. For example, a crowd-sourced twitter campaign that she implemented in 2012 generated more than 12 million impressions.
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gillian smith
city year
brand management
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jer's chocolates
ana media leadership conference
good government initiative
american airlines
road warrior status
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improve your brand
social media
marketing and communications
boston
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tweet-focused
the fulbright scholar program
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hashtag tips
media leadership conference
association of national advertisers
training
young professionals
new leaders council institute
crowdsourcing
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hashtag makebetterhappen campaign
city year and allen and gerritsen
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