How to Advertise yourself with simple office tools PEDICON 2020 Indore workshop 8 jan, 2020. How to use whatsapp, blogs, youtube facebook to advertise yourself online

1. Advertise yourself with
simple office tools
Dr. Gaurav Gupta,
Charak Clinics, Mohali

2. Scope
• Advertisement – what is
allowed And NOT allowed
• 10 ways to advertise yourself
• BONUS – the MOST
EFFECTIVE yet FREE way !

3. NON-PERMISSIBLE for
ADVERTISEMENT BY A MEDICAL
PROFESSIONAL• Soliciting of patients directly or indirectly by medical
professionals
• To advertise “No Cure No Payment” or “Guaranteed
Cure” or “refunds on treatment failure”
• Printing of self photograph, or any such material of
publicity in the letter head or on sign board of the
consulting room
Code of Medical Ethics 2002 - (AMENDED UPTO 8th OCTOBER 2016)
https://www.mciindia.org/CMS/rules-regulations/code-of-medical-ethics-regulations-2002

4. NON-PERMISSIBLE for
ADVERTISEMENT BY A MEDICAL
PROFESSIONAL• A physician shall not give to any person, whether for
compensation or otherwise, any approval,
recommendation, endorsement, certificate, report
or statement with respect of any drug, surgical, or
appliance or any commercial product or any test, for
use in connection with his name, signature, or
photograph for advertising nor shall he boast of
cases, operations, cures or remedies or permit the
publication of report thereof through any mode
Code of Medical Ethics 2002 - (AMENDED UPTO 8th OCTOBER 2016)
https://www.mciindia.org/CMS/rules-regulations/code-of-medical-ethics-regulations-2002

5. WHAT IS ALLOWED?
A Medical Practitioner can make a formal
announcement in press regarding the following:
• On starting practice.
• On change of type of practice.
• On changing address.
• On temporary absence from duty.
• On resumption of another practice.
• On succeeding to another practice.
• Public declaration of charges.

6. WHAT IS ALLOWED?
• An institution run by a Doctor for a particular
purpose such as a maternity home, nursing home,
private hospital, rehabilitation centre or any type
of training institution can be advertised
mentioning the name of the institution, type of
patients admitted, type of training and other
facilities offered and the fees.
• A clinic should contain only name, qualifications,
name of medical college, name of university, titles
and name of specialty, and state medical council
registration number.

7. 10 ways to advertise using office tools
1. Get Yourself Recognized on Google Maps And Business Listings :

8. 10 ways to advertise using office tools
2. Get a website
a) Getting more clients through web when they search you
b) Scheduling appointments for your patients
c) Uploading Testimonials or New Offers
d) Offering your Blogging Channel

9. 10 ways to advertise using office tools
3. Search Engine Optimization :
a) World of Competition
b) SEO consists of techniques helping your
website come on FIRST page of Google
c) Check SEO of your website at SEO Site
Check Up(https://seositecheckup.com/)
Why is it important?
• Just imagine you get 10 new patients
everyday. Exciting?

10. 10 ways to advertise using office tools
4. Generate Social Media
Campaigns :
• Instagram Marketing and
Facebook Marketing requires new
content which needs to be
produced on monthly basis.
• Hire an agency – try to get
targeted returns (like number of
posts, shares, likes, followers etc.)
• Paid campaigns to promote posts

11. 10 ways to advertise
using office tools
5. Google Adwords or Pay-Per-
Click Advertising (PPC) :
• Quicker than SEO.
• Top 3 results which we see for
keyword through Pay-Per-Click.

12. 10 ways to advertise using office tools
6. Start a Blog
• Everyone Googles Everything !
• So, be the one generating content for
your patients and get recognized
throughout the world!
• Blogging on your website is preferred
• Google provides free tools at
www.blogger.com

13. 10 ways to advertise using office tools
7. Distribute Press
Releases :
• Free or Paid
• Great for Events, new
launches
• Helps with SEO

14. 10 ways to advertise using office tools
8. WhatsApp Group for
Child Health
• Add value with
Nutritionist &
Psychologist etc.

15. 10 ways to advertise using office tools
9. Set Patient Reminders :
• Setting up patient reminders for appointments,
vaccines & even birthdays!
• Send text messages, email them, whatsapp &
even call them
• Add a line about something topical like your
youtube channel, website, or ongoing Flu Season
etc.

16. 10 ways to advertise using office tools
10. Create a YOUTUBE Channel –
Become an Expert
• Provide educational content
• Link to your website
• Google owns Youtube !
• PRO TIP - Stream Live !

17. 10 ways to advertise using office tools
• Google Reviews – FREE EASY & EFFECTIVE
• Use URL Shortener – share via SMS

18. To summarize
• Get online Professionally –
Business strategy
• Start with Google Reviews
• Work with Online Marketing
Professionals if needed

19. Missed something ?
Check www.slideshare.com/gauravg
docgaurav@gmail.com
www.youtube.com/charakclinics
Acknowledgements: Angelzmedia website !